Why not count yourself a brand?
If you want to take social media seriously, don’t count it as wasting time. It can be invigorating. But don’t waste the days and the hours being the investigator, focused on where it’s going and never getting enough of it.
Try to stop short of simply reading and looking at what’s on social media. Bring yourself to bear with the simple possibility that you are a brand.
There will be times when you don’t know what happened, but all of a sudden the clock jumped and you don’t know where the time went. Never mind the additional possibility that your personal brand is a little too improperly swilled among all the social media platforms available.
You should evaluate what you need to do to seem savvy and interesting. It is the best way to handle social media. You will want to keep up with the next guy, and you need to do it as well or better in order to seem like a flexible, valuable individual.
It’s really not all that intuitive. This where your research skills pay off. Fortunately, there is a wealth of information crafting your social media strategy, and you can take away a few tips that will help you focus your social media output into a brand that proves quality and expertise.
The tip of the iceberg is your getting started, and research will quickly bring you up to speed with some guidelines about how best to proceed. It isn’t too difficult, but research will certainly help, and that is where your jumping off point is when you are expanding your personal brand on social.
This post was inspired by Ben Huberman’s Discover challenge Mind the Gap. If you like this, free to “like” and/or “follow,” and/or leave me a comment. Thank so much for reading!