Best to Sell Your Elevator Pitch

When my maternal grandmother was in her golden years, she tried to assure me, “Don’t worry!”

 

It hasn’t been that bad.

 

Today’s WordPress Daily Prompt is the word, “fret,” and it’s a timely choice by the folk at WordPress.

 

What’s being outlined by writers on tech around the world in the news and elsewhere is big trouble… the Cambridge Analytics scandal dealt with Mark Zuckerberg decimated trust in Facebook and cost Zuckerberg a fortune.  For someone like me, maintaining a tiny little Facebook business page to assist with the operations and goals of our likewise tiny little nonprofit, I am sure I am characteristically flabbergasted the same as so many other people struggling to market their brand on Facebook in the same boat.

 

It is potentially back to the drawing board for many.

 

Meanwhile Twitter, beginning the twenty-third of March, put into effect a change in policy that restricts marketers from tweeting the identical thing across multiple Twitter accounts, which is less a problem for me personally as I only have one Twitter account, but which is intended to scale back the impact that spammers and the like can have if they’re active on several Twitter accounts.  For example, there is far less risk that trending topics on Twitter will be launched by the dubious and artificial method of conflated Twitter accounts bringing to prominence a devious trend.

 

It is nonsense, though, because honest Twitter users who make Twitter part of their business model have far less freedom to market their brand.  It also comes on top of several months of other changes to Twitter that consistently kept people who love Twitter up in arms, like notably extending the famed hundred and forty character limit for a tweet to twice that, two hundred and eighty characters.

 

The little tweet was suddenly full on birdsong, and now, counterintuitively, restrictions are in place so that the social noise on Twitter is slowed down considerably.

 

Dimensions: 3000 x 2143
Photographer: Mahkeo

My little blog defaults to options to share a post on both Facebook and Twitter, and now both social media giants are mired in an unpredictable morass that quiets down an outcry that until this year seemed like just a normal part of using the social media leaders.

 

Could be time to shop around.

 

Twitter finally made a quarterly profit, it is worth noting, so the changes effected under the leadership of Jack Dorsey may continue to prove effective.  For Facebook, on the other hand, the steep increase in distrust of the formerly reputable social media giant will play out a drama that will see many Facebookers transmuting their internet profiles elsewhere, or at least becoming far more aware of what can happen to data once it is committed to the Internet.

 

Dimensions: 5472 x 3648
Photographer: Flo Karr

What’s happened with Facebook is only one page in the news-intensive deconstruction of all the trouble the United States is seeing given their leadership is so unsteady at a time when a strong technology industry is necessary for friendly waters in the face of the potential for major change in the near future when many players want as much control as possible over the cyber landscape.

 

There is every reason to fret.  Above and beyond prayer, it would be advisable to equip yourself with as much information as possible to ride the tide back to shore.  It is exciting to observe, and if you have a tidy niche from which to beam the perspective you want people to take, I’d recommend you do it with dedication and surety.

 

If you’ve read today’s post, I thank you.  Any like, follow or comment is welcome.

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