Warning: You are Losing Money by Not Ranking on the First Page of Google

To further demonstrate the method to my madness, for one, the purpose of divining astrology, and also to honor my family, I make Sunday phone calls. It is part of my weekend routine each week.

“I got Disney+,” Josh told me, last week, on the phone. “Clara wants it for the children’s entertainment.” Clara is his nine-year-old daughter. “I’ve begun watching The Mandalorian,” Josh let me know.

Josh’s one-eighty impressed me. Here was a chance to watch The Mandalorian, in the company of family. It may not come to pass, but it was a shot.

Clara

“It’s good,” Josh said. “You know nothing about the content,” he added, as though to remind me of my shortcomings.

I was a shade subdued. I am not sure he knows I carry a blog, in addition to helping operate the cemetery. I write content, I tweet content, I post content to Facebook. All of this criticized in a few words?

“Fair enough,” I think, which is what I say when I am put on the defensive.

I think, by the word content, Josh hears business like an original on Netflix, a hit on Prime, or the launch of The Mandalorian. He doesn’t think of free content as anything at all. I don’t think he is on Twitter, or that he does Facebook, whatsoever.

I usually read that if you have a business of your own, you need to put a website at the center. And when you have a website, you need search engines to put you in the first few results, so customers find your website before they find your competitors’. That’s the construct of SEO, you might put it, usually executed with sophistication by professional bloggers.

As aforementioned, my dad and I direct the operation of a cemetery, which is different than the usual sort of entrepreneurial venture in 2019. I feel pleased that we have a Facebook page. It’s just short of eighty people. https://www.facebook.com/LouthUnited/

I enjoy Facebook, even after the armageddon when fake news on Facebook was exposed as having swayed the 2016 U.S. election. I admire the zeitgeist of Big Tech and hope it perseveres.

My dad and I never hired a consultant to evaluate our website. Dad gave me the responsibility of being a web designer, for which I had zero professional experience. Our niche is not the kind of thing that is required every day.

Our intention with Facebook, and with ipage, are to make ourselves available for a family desiring peace in the cemetery, and who would like to look further into that. We take neither costs from people on the Internet, nor donations, although, perhaps, in the case of the latter, we should. http://www.maplelawncemetery.org/24701.html

For regular businesses, that wish to be used by regular Internet customers, showing up via relevant

keywords on the first page of Google is a giant advantage. Customers want ready access to services, not something relegated several pages in.

I am not sure how many entrepreneurial folks see my blog, but if you are that kind of person, you should ask yourself how you’re doing with your SEO, on Google. I can see readily why most people consider it important. It can get real results.

I have a theory of SEO that provides consistent results, but nothing extraordinary. I wonder if I can anticipate changing methods of SEO ahead of the curve. Trying that, I feel like I am onto something.

I possess that sometimes elusive quality of willingness to change.

Icicles hanging on Mom and Dad’s backyard deck after the November snowstorm

You’re welcome to like, to follow or comment. Good luck with your holiday blogging, and all the best to you in the New Year.

Thursday was Christine’s birthday, the first since we lost her. I guess last year was kind of special.

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