SEO for Small Business Owners in the Digital Age – Part I of III on Local SEO

What if there were a way to get the press and media outlets all over you?

Growing your small business’s website traffic can be tense. Thankfully, SEO is a challenge that you CAN overcome! Small businesses look for many things when searching for an SEO company, including Features and benefits of SEO services; What are the best features or tools?

How does the contract work?

  1. No Keyword Research
Photo by Christian Koch on StockSnap

I am referring to how successful you will be without keyword research. Lots of people know that Internet traffic is invaluable. Your reach depends on how you use SEO.

SEO is search engine optimization, which means keywords that help search understand your page. The best SEO will help search engines to rank you favourably.

Photo by World Maps on StockSnap

a) Write a blog post with the wrong keyword, then write another one incorporating the keyword at least twice.

For years I deliberately utilized “wrong” keywords. Let me clarify.

I had some idea of what made proper SEO, but I liked the idea of borrowing keywords. I was able to do this because the website where I download free stock photos includes lists of keywords.

When I finally decided to conform, what got me on the path was a free tool I discovered that can search the text for relevant keywords. I love it!

Did that solve my problems? Well, no, because my blog became somewhat of a fail even with an improved approach to keywords.

Why was this? The search engines must have detected my attempts to rank higher. A bias was clear.

6 months later: Indexed pages are low and bounce rate is high; try to do better for next time.

It will be most worthwhile for me to blog if my blog has a relevant theme. I do this for fun, not to bring home the bacon. I put the time in at it here and there, thinking the outcome may be interesting.

b) After July 24th, 2018, Google AdWords became Google Ads.

There are three distinct campaign types available today under the Google Ads brand, including Search, Display, and Video. Search ads are text ads that are displayed among search results on a Google results page.

Display ads are typically image-based and are shown on web pages within the Google Display Network.

Video ads are between six and 15 seconds and appear on YouTube.

With Google Ads, you can find out what searches are happening on Google, and how you can capitalize on that web traffic. In the interest of full disclosure, I’m not a business guy, but I know if you are trying to earn profits, Google Ads is a tool that can help you out quite a lot. I’ve only looked at it enough to gain a layman’s understanding.

c) Plug in some keywords that relate directly to your content in the search

Keywords interest me and I’ve been interested in them since 1996. I can remember learning about them in school. They seem intuitive, but something tells me that they are not.

An SEO company will offer to put your business on the front page of Google. They help customize a client’s website so that its SEO makes it attractive to search engines like Google. A “problem” I’m having is that my SEO isn’t great.

In fact, if you are reading this, maybe you have an idea of what I could do to master some traffic to my blog. At the end of this part of my exposition on SEO, you could leave me a comment if you have a suggestion or other feedback.

This article I’ve written will continue soon, in two more parts.

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