SEO for Small Business Owners in the Digital Age – Part II of III on Local SEO

Keep introductions straightforward. Assuming you take a stab at composing a presentation for a title that as of now has one, you are likely best to allude to what’s as of now been laid out about that title.

  1. Understand what a publicist does

A publicist generates and manages publicity for companies, brands, or personalities – such as celebrities – as well as for their work, such as books, films, or albums. This can entail a website, often, that is your client’s publicity and work that they contract you to manage. A celebrity would have tremendous reach on social media, typically.

If your clients include celebrities, that’s fabulous! That would mean real squirrel.

Gossip
  1. How to manage your PR

a) Social media is a great way to connect with other thought leaders

noun
A person whose views are considered authoritative and influential on a given topic.

People who do the same as you are a good bet to try to network with. If you are respectful and confident, it is possible that another thought leader with greater reach could help you extend the reach you have yourself.

b) Create your content and share it with relevant hashtags

? Google Alerts: My go-to service. I don’t believe that I’m required to be a brand, but many users feel that way. Google Alerts are invaluable to me for discovering how brands that matter to me are discussed with references back to Google

c) Respond to timely topics in the news

Many YouTubers, as I’ve observed, create videos based on news stories in their niche that people are talking about. I imagine the same is true on other platforms. If you can do good work in the short time following a timely news story, you may get further ahead than you thought.

d) Consider using free trials of content marketing and social media tools

I did this by starting with DrumUp six or seven years ago. DrumUp finds trending web pages based on keywords you provide. It’s been exciting to feel that I can be a voice on Twitter and Facebook.

e) Your brand’s social media strategy depends on the platform you choose

For example, how you use hashtags is much different on Facebook than it is on TikTok. This is a major theme to cover- – you will need to practice.

Sometimes only two or three platforms for social media are enough for a business. You can do more with less.

f) Social media is tremendous

You know that of course, it is. I worry about the future of it, but I want everything to work out.

g) Google Analytics

Google Analytics is one of the most popular digital analytics software. It is Google’s free web analytics service, that allows you to analyze in-depth detail, about the visitors to your website. It provides valuable insights that can help you to shape the success strategy of your business.

Despite not having the kinds of responsibilities before me that would require Google Analytics, I may have to work on learning how to use it.

  1. Why you need content promotion strategies

Your engagement is significant in that people should be responding affirmatively to your content. You should build a mailing list of people you can reach by email, even if you ignore this advice. If you have a product for sale, like an ebook, for a small price, you can make a bit of money if you advertise your ebook to your audience with a mailing list.

  1. Get your audience to do the promoting for you

Empowering perusers to share is extraordinary.

  1. Drive traffic to your website by providing quality content and by being an active commentator on blogs, social media sites, and forums where your target market hangs out

There is another piece of this article to go. AI played a major role in generating this article.

Photo by Matt Bango on StockSnap

SEO for Small Business Owners in the Digital Age – Part I of III on Local SEO

What if there were a way to get the press and media outlets all over you?

Growing your small business’s website traffic can be tense. Thankfully, SEO is a challenge that you CAN overcome! Small businesses look for many things when searching for an SEO company, including Features and benefits of SEO services; What are the best features or tools?

How does the contract work?

  1. No Keyword Research
Photo by Christian Koch on StockSnap

I am referring to how successful you will be without keyword research. Lots of people know that Internet traffic is invaluable. Your reach depends on how you use SEO.

SEO is search engine optimization, which means keywords that help search understand your page. The best SEO will help search engines to rank you favourably.

Photo by World Maps on StockSnap

a) Write a blog post with the wrong keyword, then write another one incorporating the keyword at least twice.

For years I deliberately utilized “wrong” keywords. Let me clarify.

I had some idea of what made proper SEO, but I liked the idea of borrowing keywords. I was able to do this because the website where I download free stock photos includes lists of keywords.

When I finally decided to conform, what got me on the path was a free tool I discovered that can search the text for relevant keywords. I love it!

Did that solve my problems? Well, no, because my blog became somewhat of a fail even with an improved approach to keywords.

Why was this? The search engines must have detected my attempts to rank higher. A bias was clear.

6 months later: Indexed pages are low and bounce rate is high; try to do better for next time.

It will be most worthwhile for me to blog if my blog has a relevant theme. I do this for fun, not to bring home the bacon. I put the time in at it here and there, thinking the outcome may be interesting.

b) After July 24th, 2018, Google AdWords became Google Ads.

There are three distinct campaign types available today under the Google Ads brand, including Search, Display, and Video. Search ads are text ads that are displayed among search results on a Google results page.

Display ads are typically image-based and are shown on web pages within the Google Display Network.

Video ads are between six and 15 seconds and appear on YouTube.

With Google Ads, you can find out what searches are happening on Google, and how you can capitalize on that web traffic. In the interest of full disclosure, I’m not a business guy, but I know if you are trying to earn profits, Google Ads is a tool that can help you out quite a lot. I’ve only looked at it enough to gain a layman’s understanding.

c) Plug in some keywords that relate directly to your content in the search

Keywords interest me and I’ve been interested in them since 1996. I can remember learning about them in school. They seem intuitive, but something tells me that they are not.

An SEO company will offer to put your business on the front page of Google. They help customize a client’s website so that its SEO makes it attractive to search engines like Google. A “problem” I’m having is that my SEO isn’t great.

In fact, if you are reading this, maybe you have an idea of what I could do to master some traffic to my blog. At the end of this part of my exposition on SEO, you could leave me a comment if you have a suggestion or other feedback.

This article I’ve written will continue soon, in two more parts.

Who is someone that inspires you and why? #bloganuary

Do you know who’s inspiring? Mr. Russell Brand on his political channel right now has become inspiring. As he often introduces his videos with this tidbit, I think he has four and a half million subscribers. I believe that Mr. Brand’s become the largest political channel on Youtube, and he has no taste for politics. Remarkable.

When I tried to describe the man’s “rebrand” (see what I did there?) to my sister Kaite, I wrote that Brand is shallowly savaging the establishment. I was trying to get a handle on whether she’d take an interest. It isn’t shallow, or at least I don’t think so. Brand’s Youtube material is provocative–when he does a good video, he’s talking for near on fifteen minutes, and he keeps on being pretty interesting the entire time.

I think he’s doing shows in the UK the next five months, as well.

I guess that’s inspiring because Brand is presenting that he has answers–he’s like a very schooled hippie. For a long time, I only knew of him as a comic actor, but, by now, I’ve heard that he near led a revolution on Youtube, waging war on UK political figures. That said, after his last “rebrand,” he returned as a less direct combatant, probably a safer stance to take. By comparison, I am not a funny guy, although I can get sneers in a heartbeat. You know what, though, like one of my uncles said, it’s a free country.

I’m an introvert, where people enjoy different kinds of social life, with none of my interests. I guess I’m different. When I see Mr. Brand has hit the nail on the head, I quickly become engaged by it, and I want to hear what’s gone on and what Brand’s thoughts on the matter amount to.

Today Slate is saying Brand is wielding disinformation. https://slate.com/culture/2022/01/russell-brand-pandemic-paranoia-youtube-channel.html

What blogTO Should Write About Student Lunacies

When better to reflect on lunacy than when listening to Echo and the Bunnymen?  That must have been a great five years in music.  EastEnders cues it, usually on the stereo in the Queen Victoria.

Am I posting about partygoing?

CHVRCHES – GOOD GIRLS (JOHN CARPENTER REMIX)  https://www.youtube.com/watch?v=ypUwRjH9sAU

I’m starting on what I hope is a humourous note, that what Spotify calls “early alternative” survives well and good on its own, forever having shaped itself into fashion like shells in the seaweed.

The Wolfman

Pivoting from TV soap to horror, like The Wolfman, perhaps, satisfying his need for power by drinking the contents of what could be a steaming glass cylinder.  He is transformed, haplessly, into the guise of a monster, in order to confront what will transform him.  That is wisdom imparted to me back in high school by the head of the English department.

One of the challenges, when I went to school in the 1990s and in the 2000s, was to comprehend the reading teachers assigned me as a student of theirs.  To this day, I try to read the occasional paper to keep my mind energized–papers of errata, I sort of think of them.  I am interested in how an education for our present Gen Z could relate to what will be going on in the minds and hearts of young people.

Today is my parents’ anniversary. I believe that my mother sometimes reads my blog, and I guess that is sort of stereotypically embarrassing, but I thought of some of my observations, and how they may seem naïve, even at my present age, when I try sometimes to explain how it was to be young, and naïve, when perhaps I’ve never really shaken that naivete.  How can that be?

I resolve not to think about it too much.  My mother can see something I value negatively some of the time.

I once read the observation that social media is like having a giant billboard showing you traffic on the highway, a plain strange metaphor.  My Facebook timeline nowadays occasionally recommends me posts from the site for blogTO.

blogTO

The Facebook timeline, in case you’re new to Facebook, is the piece of your Facebook page that shows posts from both people you’ve befriended and from pages that you follow.  

Like for me, https://www.facebook.com/LouthUnited/ is the business page for our family business, the cemetery.

In addition to being a good read, blogTO appears tidy on Facebook, and likewise fresh on TikTok.  https://www.blogto.com/ …if you want the link.

When my dad and I agreed to do business together, in what might have been 2011, we wanted a Facebook page.  The church on the cemetery grounds had disbanded in ’06, so a good five years had gone as the church fell away from that.  We decided not to let the cemetery go as well.

It hasn’t been that long that I’ve been thinking about blogTO.  The individual who first brought it to my attention is our dear Pam, one of my mother’s cousins, and a true Toronto resident.

Pam shares blogTO posts typically to reflect how she feels about the weather, or how construction in the city is, or how her interest in TIFF goes.  Our last face-to-face was at my maternal grandmother’s eightieth birthday party.

I have lived in a burb my whole life, with the exceptions of brief visits to other parts of the province, that the province Ontario, as well as a once-in-a-lifetime vacation to Florida, and visits to my godparents in Tennessee, a 1995 visit to friends in British Columbia, school in Kingston, Ontario, and, in addition, beginning to really learn in England, when I was awarded a bursary to do a semester overseas, during which I even briefly saw Paris.  If I were a priest, you might compare that semester to a sabbatical.  I felt like Victor Frankenstein, I fancied.

Frankenstein

I wrapped up my schooling with a year taking classes in Niagara-on-the-Lake, a very picturesque town nearby where I live.  I could get a bus from the bus terminal to the campus twice a day, there and back again.

I have also travelled independently,  to the Atlantic, the Prairies, and to Portland, Maine, as well as to NYC and to New Orleans, the latter perhaps for the jazz.  These trips were all brief excursions.  Thereby my impressions of the world were formed.

I felt overwhelmed during my first year of university, starting that up.   It was mad to be young the year of Y2K.  That was the fear, mostly mythical, that computers synchronized to midnight on January 1, 2000, would all crash, given that their computer infrastructure wouldn’t be able to handle the transition from the twentieth century into the twenty-first.

Dad and I have a little cemetery that would be cared for only by the municipality if my dad never had taken the steps to bring it under his care.

blogTO is a tourism blog for the city of Toronto, helping people find out what things they can do if they visit or if they live in Toronto.  When I was but twenty-nine years old, I inquired with Ontario March of Dimes, in Niagara Falls, if I would have any luck in a tourism job, an entry-level job.

My contact at March of Dimes was scornful at that moment, given my reported age, and the nature of my request.  In a way, I never lived that down.  I have regrets, of course.

It is just that it was a difficult lesson to accept that the decade of life that was my twenties was almost completely finished.

My loving sister, Kaitlyn, encouraged me to try my hand at writing for the campus newspaper in our city.  I wrote what you might say amounted to a portfolio of work, ten columns of film criticism that I wrote for the paper, coming out of my own pocket.  She’s another girl to who I owe an apology.

Mind you I had the community support of assistance, with the rent, and funds allotted to maintaining a lifestyle.  The thrill, and there was a word that a high school teacher had taught me that made it desirable, the word rush, was having to go see a film, typically, the Friday night, and then review the movie within twenty-four hours or so after the lights came up.

My mother was happy I was kind of following a dream, but I really was nothing, and nothing came of it.  I was but an amateur.

Since then, the last several years I have done some more writing.  I made a few bucks working for a mill, but discarding that perhaps shows foresight as my present advantage is that I can treat any theme I want at any time I want, rather than doing that rush I tried my hand in, to get credentials established.  The chief activity that’s been on the productivity chart for me is the last ten years or so helping out my father operate the cemetery, with additional help from family and friends, like Dave and Gerard.

I have translated some of my “journalling” skills into helping keep us in the loop on Facebook, which my sister, thinking of herself as an “early adopter” of the social media platform, encouraged me to join perhaps in the year 2010–at the moment I am not completely sure when I got started.  It may have been around the time David Fincher delivered his stellar film The Social Network.  I enjoy that film, as do many others.

Kaitlyn’s been the real deal–when she was yet a single girl, she had a position as a bona fide newspaper editor.  Kudos to her.

Lake Ontario

Twenty years before, about 1990, the soon-to-be-famous author John Gray finished his first book, which he titled What You Feel, You Can Heal.  I remember that John Gray referred to taking your twenties to discover who you are, to find yourself.  I wanted to quickly again establish, with this post, where I am at, which I do from time to time to keep it centered, I think.

I’m well older than that.  In 2021, another famous figure, Jordan Peterson, himself a former university professor, has been bold enough to ask if university life will be finished.

It won’t surprise me if blogTO has his number.

You’re welcome to bang that “like” button, leave me a comment, or to follow the blog if any of that appeals to you.  Thank you for flying with me, on WordPress.  These are only the beginning of the days I am trying to take my work more seriously than I have in the first while, when I feel I had a learning curve.

Personal Links

https://www.facebook.com/findingenvirons  Patrick Coholan. My dad Pete got enchanted with making our Maple Lawn a business and decided I’d be a valuable …

https://twitter.com/findingenvirons?lang=en  The latest Tweets from Patrick coholan (@findingenvirons). Rock music fanatic. Award-winning book lover. Introvert. Small talk evangelist. Internet fan.

http://www.findglocal.com/CA/Saint-Catharines/105004929651130/Louth-United-Church-and-Maple-Lawn-Cemetery  In 2012, Peter Coholan, having been retired for 2 years, … Hello, it’s Patrick here, writing a happy Groundhog Day greeting, for those who know us.

http://fictioncrowd.weebly.com/issue-three.html  By Patrick Coholan. Picture. By Jon Pluck. Picture. Version: Mobile | Web. Home · Issue One · Issue Two · Issue Three

Bonus

‘Misbehaviour’: Film Review BY LESLIE FELPERIN https://www.hollywoodreporter.com/movies/movie-reviews/misbehaviour-review-1282933/

DSC_2769.tif

MCMXC

This blog gets me crossing paths with individuals who have something to add about the world as they understand it.  Like the Discover feature on TikTok, imagination is an alluring quality.  

Jim Adams is a writer with a fascination for music, who concocts prompts for a blog.  He thinks of words for participants to find in song titles, or lyrics, in a blog format.

Participants discuss the songs with a common element, the writing prompt, as it appears in the lyrics, or in the song title.

Photo by Matt Jones from StockSnap

I have read some of his participants’ blog discussions and I have followed along some of what is new with Jim.  He publishes the prompts carefully, only a few at a time, to let his followers know what is coming.

For November 8, Jim prompted “days of the week,” and the song I thought of is Monday Morning, by the band The Church.  It has taken me a good deal longer than I anticipated to get this post ready and finished, but I thought the finished post might be good enough that I should go ahead and post it.

The Church is a rock band with a dark flavour for their music, rarely undemanding, weird at times, and atmospheric.  It’s not from my part of the world, but I like it.

The Church

The Church in the year 1990 wrote Monday Morning, singer Steve Kilbey, drummer Richard Ploog, guitarist Marty Wilson-Piper, and, guitarist Peter Koppes, for the record Gold Afternoon Fix.

At the time, The Church excused the completed collection as an innovative disappointment.   The percussion on the melodies didn’t turn out.

One of the songs for Gold Afternoon Fix is entitled Disappointment.  “Late for an appointment, clothes everywhere/I cannot find my memory anywhere/Ah disappointment just doesn’t care,” Kilbey sings.

I think Monday Morning is a song that initially appeared only on the CD release of the album, not the LP.  For me, The Church is a charming band, and I believe founding songwriter Steve Kilbey has since allowed that his original opinion about the album needn’t have been so critical.

The Church began in 1980 as a new wave band, a music genre emerging after the punk rock scene.  The Church was pretty noisy, good, though.  By 1983 they were making more experimental music.

By creative failure, I only mean music that lacks integrity, bad music.  That’s not The Church.  They are a band I quite like.

The chief problem with Gold Afternoon Fix is really that the personnel couldn’t come to an agreement about the percussion.  The melodies are very acceptable at any rate.  For example, I like the tune Monday Morning.

Perhaps the song is about a weekend fling, the freedom of time spent away, as from office life, when a free heart gets heavy again, when Monday morning arrives, and the weekend has dispersed.

The Church was in L.A. and the culture of the day must have touched on the lyrics Kilbey wrote for the record.  The air was full of energy.

As far as the discography by The Church, Gold Afternoon Fix followed their record Starfish, their 1988 album, which was a major achievement for them, and which contains the exemplary melody Under the Milky Way.  The record Priest = Aura followed two years after the fact, in 1992.  Steve Kilbey recalls fondly the 1990s in Sydney, Australia, he’s said on Twitter.

1988 The Church LP

Gold Afternoon Fix is an album I like.  The band did have trouble getting the percussion for Gold Afternoon Fix correct, and drummer Richard Ploog only plays drums on four of the songs on the album.  The other songs have the beat of a drum machine.

Other than Steve Kilbey writing occasional new material with a drum machine, the band had never considered using that kind of percussion on an album.  They’d become known for being a great beat.  Richard Ploog, the drummer, couldn’t finish recording the drums for Gold Afternoon Fix, however.

Mr. Ploog’s interest in music had stopped meeting the vision the other members of the band had, for the songs.  Ploog’s energy was turning into contention, with the interest in music the other three artists had.

Ironically, one of the first songs The Church did, in their early years as a band, is called Too Fast for You.  “Oh, and I hope I’m not going too fast for you/And don’t believe it when they say it’s over,” Kilbey sings.

Wikipedia says drummer Nick Ward played on their first collection; through the 1980s the band’s steady drummer, for a very long time, 1982-1990, was Richard, who left the band after Gold Afternoon Fix.  Mr. Ploog withdrew from The Church around 1990, to invest more energy with his better half.

In Marty Wilson-Piper’s blog, Wilson-Piper wrote in October 2011 that Monday Morning is one of the four songs that Mr. Ploog is playing on.  Marty Wilson-Piper is one of the founding members of the band, along with Kilbey and Koppes.  He calls attention to Peter Koppes’ mandolin, on the melody, and that is enough to appreciate the tune.

Mandolin

Monday Morning is one of the last songs Mr. Ploog played on while The Church was a big commercial act.  They continued to make records for years, but after 1990 they weren’t the same band, however good Priest = Aura turned out to be (a good album, too).

Artificial Photography

In my first year of school, 1996, I read a gathering about The Church.  There were some jokes about The Church’s concert film for Gold Afternoon Fix turning up in retail discount bins.  It was a joke about Gold Afternoon Fix not being their best album.

All things considered, fans’ excitement for The Church was unmistakable, and Richard Ploog got a ton of regard from audience members.  Gold Afternoon Fix also sold very well, commercially successful.  Ironically, the commercial rock was hard to combine with artistic integrity, Wilson-Piper’s comments reflect in his blog.

The difference between Gold Afternoon Fix and some of the earlier music by The Church, like Remote Luxury and Persia may be that the band’s vision for their music came across loud and clear on releases like the aforementioned, and was more subdued, so to speak, by 1990.  To tell the truth, I don’t know that the meaning of a song like Shadow Cabinet is clear to me; however, Shadow Cabinet was the name of one fan webpage.  Though years ago, I am sure it would have seemed to be quite a simple page compared to how it might have been today; pictures and blocks of text.

I sat in one of the rooms of the home of one of my uncles looking for The Church on AOL.  The Church was one of my very first Internet searches ever, and certainly the first band that I researched on the Internet.

The meaning of the lyrics for Monday Morning are clearer for me than words like “Queueing in the ruins in the wake of the gale it’s/Harmony I say” in Shadow Cabinet.

These days both Koppes and Wilson-Piper have moved on from The Church.  Koppes continues to write and record music; both Kilbey and Koppes had new albums in the autumn on 2020.

Fans of The Church are sometimes referred to as their Army.

Thank you to Jim for his prompt, “days of the week.”

https://jimadamsauthordotcom.wordpress.com/2020/11/07/a-week-is-a-unit-of-time/

As well, you’re welcome to like, follow and/or comment here.

https://www.facebook.com/findingenvirons

https://www.quora.com/profile/Patrick-Coholan

https://about.me/patrickcoholan

Monday Morning

Beyond the city, and evening dust

Dreams and thunder rattle the rust

You had an idea that you won’t have again

She’s forgotten your name and hopes you’ll do the same

Start of the ash, and the end of the flames

Burning you turning you

There was a lifetime spent in the sun

Hundreds of chances, blew every one

Dice rolled, double six, double six, double six

Owner of trouble, flesh blood and bricks

You had an idea that you won’t have again

She’s forgotten your name and hopes you’ll do the same

The start of the ash and the end of the flames

Turning you burning you

Oh Monday morning, the cracks become quite clear

Oh Monday morning, take me back, leave me hare

Beyond the city, and evening dust

Dreams and thunder rattle the rust

You had an idea that you won’t have again

She’s forgotten your name and hopes you’ll do the same

Start of the ash, and the end of the flames

Burning you turning you around

//genius.com/songs/1178162/embed.js

Monday Morning

WordPress Discover: List

This has been a different kind of month for me in the blogosphere. Obviously, the province which is my home is on lockdown, but as you may know, Ben Huberman helped devise the WordPress Discover challenges again for April, which were lacking for some time as, I suppose, the nature of the beast changed. Don’t take it from me.

I finally began to rest where most previous days of the month I published something in response to the challenges, and it isn’t because of them, it is just a lot of work to keep those up again and again. That’s why it’s a challenge, though.

Photo by Kristin Hardwick from StockSnap

I looked today, and the test was distributed the previous evening. I weighed my options and decided to read what the challenge had to say.

The WordPress Discover day by day challenges has been important for developing as a blogger. It is pleasant that this was available last night, and I looked at what the challenge is, and I noted that Ben actually went so far as to say in the post that the decision to put it up early was deliberate and that he hoped participants are making good use of the time.

I made a mental review and weighed how effectively I actually did spend last night, against what would have been best. The list challenge had what I perceive was the intended effect, of jumpstarting interest in the winding down Discover challenges.

The word last night for today is List, so I took a dice game score sheet that I was keeping on hand for an occasion like this, and made a random list of the some of the more effective pursuits I made in the time between last night and this morning, that was, perhaps, shaped by the continuing interest in being part of the blogosphere, and of being motivated by the Discover challenges. I could hypothesize whether I am attempting exercises because of the endgame of searching better for being in the blogosphere, yet I don’t think so. The activities I was, you might put it, afoul of, were only what I might pursue with an interest in amusing myself.

I wasn’t deliberately mindful that the test had just begun. Ben included the line “we hope you make the most of the extra time!” regarding the decision to present today’s challenge early. Indeed, even without the cognizant exertion of setting up a post, I thought about whether I could make the contention that I was getting ready for the post by attempting typical kinds of exercises I embrace if I was effectively mindful.

Photo by Morgan McGregor from StockSnap

The challenge is good, too, and even though I stated previously that I expect the reason for the early availability is to galvanize participants into writing, I also think Ben felt he had a strong idea on his hands and he wanted to give a solid opportunity to address it, by making bloggers interested in it more eager and more thoroughly than they may have if it only became ready this morning. I can’t say for certain, but I know at least that he is aware that we’ve been looking at these Discover challenges all month and now we are beginning to wrap up, and he felt we all merit a strong finish.

I would prefer not to state an excessive amount, however, I might rehash my appreciation for having gotten the open door for WordPress prompts every single day of April. I haven’t written this in a while, but you are welcome to follow and/or to comment.

WordPress Discover: Hidden

Today’s WordPress Discover theme is the idea of “hidden,” organized by Ben Huberman.  Last night on Twitter, I saw a tweet that included a landscape by fantasy painter Boris Vallejo.  The landscape is Cloud City, the Star Wars locale where the Sith’s Lord Vader captures Han Solo in preparation to return the smuggler and hero to an otherworldly gangster who Solo owes.

The Empire Strikes Back

    The landscape of Cloud City, the carbon freezing chamber which Vader utilizes to hold Solo without fail, is painted hidden by steam, except for the sight of Solo’s friends and the traitor Lando Calrissian.  Cloud City is hidden in the painting much as Darth Vader is hidden underneath his Sith mask.  The Sith Order is an ancient order of Force-wielders devoted to the dark side of the Force, as starwars.fandom.com/wiki/Sith explains.

    The Force is an energy field that is wielded by Jedi on the side of good and Sith on the side of evil.  An enduring saga, the timeline for this hidden landscape of Cloud City refers to the culmination of events in the 1980s The Empire Strikes Back film.  Carrie Fisher as Princess Leia swears her love for Han Solo.

    Billy Dee Williams, as Lando Calrissian, does his best to rescue the Princess from Darth Vader, but at the cost of surrendering Solo to Vader, and Anthony Daniels as droid character C-3P0 is in pieces, having been shot by a laser blaster when he strayed around the wrong corner a few scenes earlier.  Fortunately, C-3P0 is mechanical.  C-3P0’s master at the time of events in The Empire Strikes Back is incongruously absent from the painting.

It would be Jedi apprentice Luke Skywalker, who comes to the realization that his friends are in terrible danger from Vader and that he has precious little time to train as a Jedi.  The order of Jedi is a counterpart to the evil order of Sith.

Today Disney explained on Twitter that they have an interest in taking advantage of May the 4th tweets with the hashtag #maythefourth. May the 4th is a long running day that commemorates the Star Wars film franchise with the idea that the Star Wars toast “May the Force be with you” translates to “May the Fourth be with you,” as is well known as Star Wars fans. Disney announced today that hashtagging a tweet with #maythefourth, while making it eligible to be celebrated by Disney on Twitter, automatically makes that tweet the property of Disney themselves.

It isn’t a doable contingency. Clownfish TV on YouTube explained today that while Disney does own the trademark “May the Fourth,” the trademark is only guarded where apparel and events are concerned. There is no protection for Disney when Star Wars fans tweet #maythefourth about their love of Star Wars.

However, Disney clearly is trying to get protective of the trademark with the idea of putting their authority to use in the face of anyone who would tweet #maythefourth. Even that idea that Disney would like control of the hashtag #maythefourth could be enough to dispel an interest in tweeting the hashtag. The recognition from Disney would be nice, but implying that Disney has control of the hashtag isn’t right when they really don’t.

I would hope that Disney’s posturing to defeat tweets that don’t meet the bar that Disney would like to hold presents the idea that the sequel trilogy of Star Wars films, while fine movies I think, is somewhat irresponsible when it comes to respecting the film fandom. Clownfish TV didn’t even watch The Rise of Skywalker.

The Empire Strikes Back

WordPress Discover: Music

For April 2020, to get bloggers in the same spot, WordPress Discover has returned.  This week WordPress Discover is helmed by blogger Krista Stevens.

Today’s theme is “music.”  Krista asks about favourite albums.  My favourite album going is the Indie effort Groove Denied, by Stephen Malkmus, which came out on the Ides of March last year, 2019.

Sticker

It was exciting to learn about it.  It’s the second reinvention of himself Malkmus has presented, the first his solo career that followed his famed 1990s band Pavement, and now with what I’d estimate is a trilogy of albums so far, after five years between album releases.  What I mean is that Pavement did albums in the nineties, which were Malkmus along with several bandmates, and then there were several Stephen Malkmus solo records in the 2000s and 2010s, which ended with what to me was a fairly loud silence, a paradox.

After five years, Malkmus reinvented himself with kind of a second solo career.  The highlight for me was the album from 2019, Groove Denied.

If you don’t know about record albums, the groove is what the arm of the record player reads to play the music.  I take that the expression “Groove Denied” is a reference to streaming services that play digital recordings.  A record player is an analogue machine.

It is interesting for me that Malkmus’ vocal delivery, although perhaps a little dimmed by the passing of years, remains, to my ear, identical to how he sounded when he played with Pavement.

The songs Stephen Malkmus composes have always been brilliant, in my humble opinion, but Groove Denied seems outstanding.  There are three music videos for Groove Denied, handled in the United States by Matador Records, and it was a treat to watch them last year on YouTube.

Last year was the twenty-fifth anniversary of the Pavement record that went into the Top 5 of the year, Crooked Rain, Crooked Rain, in 1994.  The X shape on the cover of Groove Denied reminds me of the X Stephen Malkmus is wearing in the Pavement Slow Century DVD, when he comments on Pavement’s feud with the Smashing Pumpkins.

The Thwarted Search, a Chaucerian stanza

ChristineBolton, a poet, pointed out tonight that a Frank Hubeny is hosting “D’Verse Poets.”

Hubeny is prompting a seven-line poem, such as a Chaucerian stanza, a seven-line poem in iambic pentameter with a rhyme scheme of ABABBCC. Or any Christine wrote that she is up for the challenge and she chose to write a Chaucerian stanza, her first one. Her poem is good and you can find it at:

https://poetryforhealing.com/2020/04/09/lying-eyes/?utm_source=rss&utm_medium=rss&utm_campaign=lying-eyes

Christine Bolton – Poetry for Healing ©

Impressed, I tried my amateur hand at such a poem myself.

The Thwarted Search
a Chaucerian stanza

Not bringing here among ones seldom met
Less reason shap'd without much duress back
Evaluated in those facts long set
How such affairs withheld often for lack
Would most uncommon times have but the knack
To lead further again but less fulfilled
If I have no such luck it's uncontrolled
Academia

FOWC–Collaborate

I follow a blog called Fandango, which keeps the custom of single-word prompts bursting at the seams, with the single word prompts WordPress once presented, having reached a conclusion around the time I began composing these.  Tonight I looked in thinking I might benefit from such a suggestion, and I saw that Fandango’s word tonight is the word “collaborate.”

    The word means work jointly, or, alternatively, cooperate traitorously.

    I was taught both connotations to cooperate when I was in college.  In the sense of collaboration with a distinguished painter, I learned that in Film 101, and in the sense of collaboration with the colonizers, I studied that in business law.

    Film 101 identified for me a few ideas which had interested me since I was a child, like why did names of people run up the screen at the end of a movie.

    That film professor was a young, tall, handsome man, who explained that those end credits identified that the film was the collaboration of those people’s work.  He told us in the school auditorium that the film wouldn’t have been finished without the help of all of those people.  I’d once inaccurately assumed that the most renowned people with their names on a film were the ones who chiefly ran the show.

    Until college, I don’t think I’d considered that all of those people were important, not just the ones with star power.  It was an advantageous exercise.

Photographer:
One Idea LLC

    It is too bad that schools everywhere have closed their doors at present.  Although I personally was only an average student, I think of the problems in the future created simply by making school unavailable at the present time.  I have heard of school debunked, of course–Gary Vee, for one, I’ve heard on video overlooking school in favour of an entrepreneur getting started making a living.  I’ve heard him say on camera, as he says so many things, that if a young person’s parents do pay for that individual to go to post-secondary, that person had certainly better make the most of it if it is at the expense of the parents.

    In fact, I wouldn’t mind hearing what Gary is saying about the present catastrophe.  I have seen GaryVee video titles on YouTube recommending that business enterprise on the Internet is as yet a practical road for what’s to come.  Good luck to the young people of today, then–they need it.

    My college business law class took some of the wind out of my sails at the time.  There were a lot of definitions run past us that seemed important yet awfully complicated for beginning young people.

    In a day in the classroom, the gentleman who taught us gave us a TV recommendation, of all things.  “Watch Law & Order,” he said to us.  For a long time I did, not having had such a title dropped on me in a setting like that previous to the day he did.

Photographer:
Leeroy

    He was joking about the difficulty he was imposing on us.  Thanks for that, I think now.  Although for a while I was a fan of the show, you know you don’t get the time back.

    There was just so much of it–when did I ever find time to work?

    The synonyms for collaborating, both join forces and fraternize, were thus equally handled by the well-meaning but slightly eccentric business law teacher.  Some business education is important.

    I appreciate Fandango’s prompt tonight.  Good luck with staying safe.

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