All is not well with a galaxy far, far away. The people who are dismayed by what has happened following Disney’s acquisition of Star Wars, Youtubers collectively known as The Fandom Menace, observe it, and I thought I would point attention to some generalities that Star Wars fans have discussed about Star Wars Land at Disneyland this summer.
The Fandom Menace says that a pittance of folk turned up to experience the Star Wars universe at the Disneyland theme park this summer. You can believe this has hit Disney where it hurts, in the pocketbook. A lot is riding on November’s launch date for Disney+ streaming service to be a big success.
The Disney company desires to capture a giant share of the streaming market, and if Star Wars has gone from being a runaway success with Star Wars: The Force Awakens in 2015, to having a “Star Wars fatigue” problem where franchise toys don’t sell, toy consumer disinterest will repel a correlating interest in manufacturing toy tie-ins.
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Combined with the reluctance of Star Wars fans to embrace Disneyland’s Galaxy Edge exhibit in Star Wars Land, if Star Wars: The Rise of Skywalker isn’t another wild hit, there could be a problem marketing the film universe dreamed decades ago by film director George Lucas.
As Disney+ will include the existing nine Star Wars films, two directed by Lucas, seven by other hands, the TV series The Mandalorian should be a draw for many Star Wars viewers, and the future series Obi-Wan should be something fans will be looking forward to. If the franchise pales, it could be more of a hindrance for Disney rather than a gold mine. Never mind Annual Passholder blackouts.
Story elements for Star Wars fans in terms of possibilities we could see in The Rise of Skywalker in December are beginning to dangle, as Disney’s optimism for success continues. Soon to come, I’ll repeat a couple of rumors for Star Wars: The Rise of Skywalker that could help change the discontentment with Star Wars back into the same passion that other films in the incredible franchise have generated.