Do you have an inkling what influencer marketing is?
Influencer marketing, I guess, is when a brand with an expansive and powerful Internet presence helps a newcomer gain exposure by sharing the smaller brand under the umbrella of the major brand who is widespread across the world wide web on several channels.
When the Hulu video streaming service was becoming a monster, I know they experimented with following various Twitter peeps in order to help make themselves a household name.
Now I see commercials on TV for Hulu that make it seem all the more like a juggernaut, but for some time they were most alive in my mind as the entity on Twitter that seemed to be joking around all the time waiting for all those people to start transplanting their attention to Hulu instead of all the other options for video entertainment that likewise wanted consumer dollars in exchange for a wild consumption experience of the most dynamite video to be found.
Hulu kept adding all kinds of classic TV shows to their roster line-up, and beginning with The Handmaid’s Tale began to fill its slot of originals with more and more series, like Marvel’s Runaways.
It felt to me like the underdog Hulu challenging the king of paid content, Netflix, for a portion of its subscriber base. Who had the best originals, Netflix with its incredible budget and seeming out-of-control finger on the market with a business model set to break all records?
But what happened… this is surely a simplistic interpretation of what was actually experienced… the Harvey Weinstein effect rocked the entertainment industry and pretty soon many respected actors were back to the drawing board.
I am not an analyst, but are these two events connected in any tangible way?
Netflix established an extraordinary budget for its current and future programming, all growing from a point of origin that was one particular Netflix original that was historical for being the first there was. It was House of Cards starring Kevin Spacey.
Spacey came under stern criticism and was let go, costing Netflix a ton and generating at least a little bad publicity.
With their very first entry as a Netflix original series becoming a distraction, I felt I was seeing Hulu rise up in response and setting their sights on becoming a major competitor in the wake of the scandal around Spacey.
It can’t have been that direct a transition, I don’t think, but I would infer that with the breakdown of Netflix’ House of Cards at a critical time, when Hulu was beginning to launch its new originals, I think it certainly meant the time was right for Hulu to begin to market itself more traditionally, rather than with its jovial influence marketing that resembled stunt tactics. Maybe Hulu still does play with influence marketing, I’m not sure, but all of a sudden it seems like all the more professional a brand than it had been previously when it was a minor competitor to the juggernaut Netflix.
Hulu’s The Handmaid’s Tale also demonstrated its penchant for winning many major awards and on top of that, it carried with it a feminist zeitgeist that was all the more effective in the face of the Weinstein effect that was leaving men everywhere clutching their walking papers.
These days when I see the TV ads for Hulu I smile.
I think the video streaming market is mad, but it is interesting to see that there have been many measurable changes in it in the last several months as Hulu grew into its mode of expansion and gained tons of credibility.
It will be interesting to see if there are more upstarts as entertainment continues to change.
Today’s WordPress Daily Prompt is the word inkling.
If you’re a blogger, you may have had the experience of finding out that you’ve been away too long, when you haven’t been posting and all of a sudden you try to return to it.
In the past my blog has had its origins in a few different sources, and I see the point of doing research to try to sound accurate, but the sense of whimsy I have keeps me returning to the WordPress Daily Prompts and the Weekly Photo Challenges, because they are a ready and enduring source of ideas. I want to briefly touch on the point that yesterday was a Star Wars Day, which was fun because countless man hours were lost to the myriad of Star Wars source material and inspiration which is similarly enduring to WordPress, and definitely a lot bigger.
I now have 1K followers on Twitter, which I will work to preserve as that is the voice I have in this world, and I will wield it responsibly and ethically. Lately, I’m tweeting a lot about Hulu, which I think is the up-and-comer in Internet television, which is where television audiences are going when they want television programming (the Internet). I’m also touching on content as an idea in itself, which is what you’re probably quite familiar with, the information and material posted on the Internet with the intention to attract attention and interest in it. Lastly, I’m making a few references to blogging and to social because I feel that represents that I have my hand in these areas, even if I am working on an amateur level.
Today’s WordPress Daily Prompt is the word, “lifestyle.” WordPress is a blogging platform which promotes inclusion, and it goes hand-in-hand with social because a ready way to share blog posts is on social, and if you have good SEO you can get traffic from around the world wide web. I don’t do this for the traffic, but there are times here and there I get feedback from readers that makes my day. The culture of social and blogging, hand-in-hand with other cultural activities like having an affection for Star Wars, or being part of the video game community (such as taking part in Twitch), are interrelated on many levels, and those are the levels, the levels almost of “consciousness,” really, that I have, which I don’t think are untypical of someone my age and with my background.
I don’t want to say too much today, except that I am beginning a new time in my life on social, which is having the 1K following on tried-and-true Twitter (which is somewhat maligned), and also being in the era not just of mobile and video but also of the return of Star Wars in a big way, which when all added up together make me feel like the loose ends of my life to date somehow correlate and make sense to me, when I am reflecting on what is happening in my awareness. I am basically returning to recap some of what I am doing in my personal life, and if you have feedback for me, the question I think I might put to you is whether to be commenting on fellow WordPress blogs. I am not sure whether the practice of leaving comments on WordPress blogs is a good idea or not. To me, there isn’t enough time in the day to do everything that needs to be done, and I know that many, many people are in that boat, too, and there are numerous advisors who have counsel on what It takes to structure more activities in the course of the week. Occasionally I offer advice, but not all the time. Mostly I sound what’s on my mind when I take the time to blog. If you happen to read this, and you enjoy it, feel free to, “like,” “follow,” and/or comment. Have a nice day and all the best to you. Thank you! Cheers.
The International Day of Democracy is today, 15 September. I am curating my Conventional Wisdom post.
May 13, 2018
The Internet bid RIP to Margot Kidder, the sixty-nine-year-old actress who was Lois Lane for the seventies’ and eighties’ Superman films. For 1978’s film Superman, Kidder played Lois Lane near perfectly.
I have also watched a few random episodes of Krypton, the prequel TV series for the Superman universe. The design is quite appealing and the ideas are complex but interesting.
While there are no more new Discover Challenges for WordPress,I wanted to update this post for clarity.
In March I borrowed a box of comic books belonging to a cousin and reflected a touch on those stories that I remembered. It got me catching up on the Innerspace sci-fi news series on Space on cable TV. Reflecting on their launch of the Superman origins series Krypton, one of the hosts of Innerspace in an episode from earlier this winter reflected briefly but pointedly that Man of Steel is a bad movie.
I take it Man of Steel is regarded many times as such and to counter the perception that it isn’t a good retelling of the thousands of Superman comics available in print, I want to include here from Jun 2, 2014, Exploring Man of Steel on YouTube TWITTER ► https://goo.gl/koijhV which is a go-to for a review in detail about a maligned film.
It is now known that Henry Cavill will no longer appear in the film role of Superman. You can hear thoughts on Man of Steel in a brief discussion piece about Superman and the rest of the DC Comics Universe. Henry Cavill Leaves Superman
My thoughts on the conventional wisdom of Man of Steel are presented here.
This week’s WordPress Discover Challenge presents the trial of posting a different point of view than what other people have, whatever POV. This appealed to me because I thought of Superman, as a matter of fact, from the films of the nineteen seventies and eighties about the beloved comic book character, and also from the 2013 film Man of Steel, which is what specifically I have a different interpretation to write about than the casual interpretation it often gets otherwise (a great superhero film).
Christmas Eve last year, December 24 of 2016, late in the afternoon my younger brother and his son went with me to my parents’ house for dinner and the Christmas tree. My brother let me know that the two had been in the middle of complaining about Superman, in the movies, and I was surprised that they have this opinion, which is not the same opinion I have. We’re very different people from one another.
Man of Steel presents the Superman character as an alien, which I know he is, as in the story of his life told in the 1978 film about him (titled Superman, naturally). However, whereas in that film Superman is a very human character, who blends in with his peers quite easily, in Man of Steel (2013) Superman is almost an alien monster, considering that while he looks human, he has the mentality of an outsider. This is clear, for example, when he only takes his job as a reporter for the Daily Planet at the conclusion of the film (spoiler), which is unlike Superman (1978), in which his entire time in Metropolis is spent in the alter ego of Clark Kent, a reporter alongside Lois Lane.
What I think about Man of Steel is that Man of Steel is the story of an alien creature living among humans whose fate it is to help the human race. This is like how in ancient Egypt, Egyptian workers built enormous pyramids, which were probably tombs for their leaders once deceased (the Pharaohs).
It is unknown how the ancient Egyptians were able to build these pyramids because there is no evidence that the Egyptians of ancient times had technology which could have made building those pyramids possible. It is a great mystery.
One theory is that, as in history when impossible feats were accomplished without the benefit of technology, alien forces could have visited Egypt and helped the Egyptians build the pyramids with the help of the alien people’s technology. It is a popular theory among people who believe in life among the stars (Erich von Daniken is one scholar who argues that the theory is based on real history, of Ancient Egypt).
Given that the pyramids would have been nearly impossible to build without technology, consider that aliens visited and lent a helping hand, with an interest in contributing to the prosperity of human beings (as a species). Man of Steel is a little like that because Superman is an alien living among humans helping preserve the human race from dangers that are inherent to people encountering alien creatures.
What I think is that when Superman reveals himself to human authorities, when he is given the ultimatum to surrender by his enemies, it is noted that Superman may be a hazard for human folk merely because his body may contain a disease that could be inflicted on the humans. I say this because it is not immediately the fear of Superman’s powers as a superhero that bothers the authorities, or the details of Superman’s past in the Kansas town of Smallville, but whether Superman’s body could spread illness and death to the humans who meet him. I don’t think that the Egyptians meeting aliens who gave them help to build the pyramids, stopped their alien benefactors to question whether they would become sick from contact.
What I am thinking about Man of Steel, is what if the point of Superman’s existence among humans is that he doesn’t succeed at guiding human beings to a better existence? Every time it is questioned if humans in ancient times had visitors from other worlds among them, there is never evidence that the aliens caused devastation and ruin for people of the past.
What if Superman’s role as a visitor to modern-day people of the world demonstrates good intentions on Superman’s part, but poor planning for the man from Krypton that actually reduces the success of people to safely maintain conditions for life around the planet? When you sit down with Man of Steel, consider the possibility that while the strange realities that led the men and women of Ancient Egypt to construct pyramids, in this film, when Superman is battling and causing destruction in both Smallville and Metropolis, this could be the beginning of events that challenge human’s mastery of Planet Earth and undermine them in a way that will end in defeat and downfall. If Superman for once is the alien visitor closest to human beings in his physical form, could he likewise have the kinds of human weaknesses at the end of human’s reign over their blue and green planet?
Every other time in history that aliens might have come to help humans with the growth of their civilizations, are we, at last, to understand that there is no more? For however Superman feels about belonging to the human race, which is clearly passionate, considering the climax of the film when Superman is challenged by his nemesis how he feels about human life, if Superman is the final alien visitor to Earth, is it because he will eventually destroy us all? That is how I would understand Man of Steel, instead of interpretations that are more along the lines of a visitor from the stars who kindly brings the benefit of his superpowers to help us, folk.
Thank you for reading and good luck to you, whatever you do. Take care of yourself as always.
I’d thought that television and film on the Internet was getting to be conscientious. Consider that joining a service like Hulu, which is inexpensive and is comprised of both original and established programming, is a step you can take to keep yourself involved in enjoying entertainment that is among what you can think of as the going thing. After Christmas shopping, dinners, decorations, and other necessary evils of this special time of year, you can easily find yourself bills paid, gifts purchased, letter to Santa safely penned… with little left in your pocket. That being said, with your Hulu subscription, some “you time” with the streaming video service could be what you need to keep the holiday cheer. So here you are with what I’m thinking you can say about Hulu.
It’s important to your friends that you’re having a good Christmas.
You know it was worth it. Everything you put into Christmas, the gearing up for the most expansive holiday of 2016, which is to say the scramble, the mad dash, will most definitely pay off when the calendar gets to 2-5. Until then, with the carols, the repeated last-minute visits to the mall (and to the liquor store), and tip-toeing through the nuisance moments every Christmas brings, it might be right to get cozy with Hulu, so that if anyone comes to you asking, “Where were you?”… you can answer in all honesty that you’ve found the best thing to watch in your downtime. This is a conscientious thing to do.
Moving off television (and Blu-Ray) to Hulu means you’ve found fun, quality programming, thrills and what whets your appetite for more distinctly different styles of pictures.
The channels on television are unwieldy compared to the organization you enjoy with Hulu. On Hulu, you have access to both quality video and a goodly number of movies you may simply not have heard of. If you are shy, you can probably pretend to be watching the best and the most acclaimed, when you are really indulging… whatever it is that leaves you feeling conscientious.
Making small talk about what’s best in original content on the Internet is more impressive if you have some familiarity with originals on Hulu.
Hulu doesn’t just present what’s already been seen. There is original programming exclusive to Hulu. Some of it is prestigious. While there is rampant competition in original TV series, Hulu is comparatively inexpensive, for the value it offers. Bear in mind, if you have been tinkering in the realm of the competitors to Hulu, when you are talking with Hulu subscribers, the best advice for you might be to politely acknowledge the subject and then to move to the next drink table.
As Santa gets ready to ride all around the world, you can join in the journey by picking from great videos. No one can accuse you of being a snob. You can sound like you’re an experienced viewer though you’ve never come close to Cannes.
You will be able to find your own peace and quiet in your own corner of the world watching video with Hulu. No matter what this year’s Christmas festivities bring, you have an instant reprieve that you need to get back to the show.
If you enjoyed what I have to say, let me know by “liking” this post. Thanks for reading and I hope to see you back!