SEO for Small Business Owners in the Digital Age – Part III of III on Local SEO 10 Ways to Establish Yourself as an Authority

Today is the tenth anniversary of this blog. I registered ten years ago today.

It’s been something else. I am not sure how pro it seems, but as a hobby, it’s provided me with quite a bit of satisfaction.

Photo by Words as Pictures on StockSnap

SEO is search engine optimization, which is how I’ve guided search engines to my blog. According to SEO, authority refers to a site’s importance or weight relative to a search query. When determining the authority of a webpage, modern search engines such as Google consider many factors (or signals).

There’s no denying that there’s fierce competition in the blogosphere for high-ranking placements. However, the “reign of terror” is over. It used to be that you had to outsource most of your content production because you didn’t have time to write it.

Here are some guidelines for what you need to do to get reach at your site.

  1. Create great content

I wrote for a content mill some years ago. It’s terrible. That’s the most money I made, however, solely from writing.

  1. Start with a high-quality domain name

I put two words together, finding environs, added the number 1, and made that my domain name. They are random words.

  1. Use social media platforms wisely

You want to be appropriate, and also well-situated. For example, why build an echo chamber on a site that has pulled dissatisfied users away from Twitter, when you could have remained on Twitter and got remarks from both sides of an issue? That doesn’t make much sense to me.

  1. Build an email list of subscribers

It is critical.

That said, I didn’t take this advice myself. The reason is that I do this for a hobby, not to be taken more seriously than that. I have good intentions–I like to feel well-versed in the topics I think to discuss.

I am hoping that I may find something more by doing this that will interest me.

It could be you! 🙂

  1. Host a giveaway or contest on your blog

This advice, in addition, is common to read.

  1. Interact with other influential bloggers in your niche

If you want a leg up on the competition, offering to write a guest post for a more influential blogger may contribute to your success, if it goes well. The exposure you gain may ultimately serve you.

  1. Provide free resources to visitors such as ebooks, guides, etc. (content upgrades) to encourage them to subscribe for more updates from you.

There was a gold rush for ebooks on Twitter years and years ago. I think a lot of Twitter users are interested in whether the deal to sell Twitter to Elon Musk will be successful. It could be a gigantic success.

Musk could back out, as I think bogus Twitter accounts are an issue to him. I don’t think he will, however, in the end. The story is too big to end on a negative note.

I doubt that Musk has much patience for failure.

  1. What are the steps to creating backlinks?
Photo by Leeroy on StockSnap

a) The first step is to find out what people link to. To get great backlinks, you have to find sites that already have fantastic backlinks and examine their link profiles. Perhaps you’ll notice some patterns or learn how they operate.

b) Finding out who is linking to you is step two. How much traffic is your website getting from social media?

c) The third step is to find out why people are linking.

When you uncover your relevance in the big picture, you have an idea of how you fit in and where to go next with the work which you’re doing. Doesn’t that seem cosmic? Proper SEO and a mailing list are two tips that seem to me to be invaluable.

I generally am satisfied enough that I want to keep doing this. You should be, too. The future is hard to predict.

There is quite a bit of anticipation for Web 3.0 and the metaverse. It may be soon for me to turn additional attention to these matters, but I am already reading about the metaverse, of course. It is exciting.

Can I believe that I registered this blog ten years ago? I wonder if there will be another ten.

Good luck, readers. Of course, you’re welcome to like, subscribe, and comment.

SEO for Small Business Owners in the Digital Age – Part II of III on Local SEO

Keep introductions straightforward. Assuming you take a stab at composing a presentation for a title that as of now has one, you are likely best to allude to what’s as of now been laid out about that title.

  1. Understand what a publicist does

A publicist generates and manages publicity for companies, brands, or personalities – such as celebrities – as well as for their work, such as books, films, or albums. This can entail a website, often, that is your client’s publicity and work that they contract you to manage. A celebrity would have tremendous reach on social media, typically.

If your clients include celebrities, that’s fabulous! That would mean real squirrel.

Gossip
  1. How to manage your PR

a) Social media is a great way to connect with other thought leaders

noun
A person whose views are considered authoritative and influential on a given topic.

People who do the same as you are a good bet to try to network with. If you are respectful and confident, it is possible that another thought leader with greater reach could help you extend the reach you have yourself.

b) Create your content and share it with relevant hashtags

? Google Alerts: My go-to service. I don’t believe that I’m required to be a brand, but many users feel that way. Google Alerts are invaluable to me for discovering how brands that matter to me are discussed with references back to Google

c) Respond to timely topics in the news

Many YouTubers, as I’ve observed, create videos based on news stories in their niche that people are talking about. I imagine the same is true on other platforms. If you can do good work in the short time following a timely news story, you may get further ahead than you thought.

d) Consider using free trials of content marketing and social media tools

I did this by starting with DrumUp six or seven years ago. DrumUp finds trending web pages based on keywords you provide. It’s been exciting to feel that I can be a voice on Twitter and Facebook.

e) Your brand’s social media strategy depends on the platform you choose

For example, how you use hashtags is much different on Facebook than it is on TikTok. This is a major theme to cover- – you will need to practice.

Sometimes only two or three platforms for social media are enough for a business. You can do more with less.

f) Social media is tremendous

You know that of course, it is. I worry about the future of it, but I want everything to work out.

g) Google Analytics

Google Analytics is one of the most popular digital analytics software. It is Google’s free web analytics service, that allows you to analyze in-depth detail, about the visitors to your website. It provides valuable insights that can help you to shape the success strategy of your business.

Despite not having the kinds of responsibilities before me that would require Google Analytics, I may have to work on learning how to use it.

  1. Why you need content promotion strategies

Your engagement is significant in that people should be responding affirmatively to your content. You should build a mailing list of people you can reach by email, even if you ignore this advice. If you have a product for sale, like an ebook, for a small price, you can make a bit of money if you advertise your ebook to your audience with a mailing list.

  1. Get your audience to do the promoting for you

Empowering perusers to share is extraordinary.

  1. Drive traffic to your website by providing quality content and by being an active commentator on blogs, social media sites, and forums where your target market hangs out

There is another piece of this article to go. AI played a major role in generating this article.

Photo by Matt Bango on StockSnap

SEO for Small Business Owners in the Digital Age – Part I of III on Local SEO

  1. Understand what a publicist does
  2. How to manage your own PR
  3. Why you need content promotion strategies
  4. Get your audience to do the promoting for you
  5. Drive traffic to your website by providing quality content and by being an active commentator on blogs, social media sites and forums where your target market hangs out

What if there were a way to get the press and media outlets all over you?

Growing your small business’s website traffic can be tense. Thankfully, SEO is a challenge that you CAN overcome! Small businesses look for many things when searching for an SEO company, including Features and benefits of SEO services; What are the best features or tools?

How would a business contract work?

  1. No Keyword Research
Photo by Christian Koch on StockSnap

I am referring to how successful you will be without keyword research. Lots of people know that Internet traffic is invaluable. Your reach depends on how you use SEO.

SEO is search engine optimization, which means keywords that help search understand your page. The best SEO will help search engines to rank you favourably.

You aren’t interested in using SEO to impact news on the Internet. You want local influence so that you are a “go-to” guy.

Photo by World Maps on StockSnap

a) Write a blog post with the wrong keyword, then write another one incorporating the keyword at least twice.

For years I deliberately utilized “wrong” keywords. Let me clarify.

I had some idea of what made proper SEO, but I liked the idea of borrowing keywords. I was able to do this because the website where I download stock photos includes keywords.

When I finally decided to conform, what got me on the path was a free tool I discovered that can search the text for relevant keywords, called YAKE! I love it!

Did that solve my problems? Well, no, because my blog became somewhat of a fail even with an improved approach to keywords.

Why was this? The search engines must have detected my attempts to rank higher. A bias was clear.

10 years later: Indexed pages are low and the bounce rate is high.

It will be most worthwhile for you to blog if your blog has a relevant theme. I do this for fun, not to bring home the bacon. I put the time in at it here and there, thinking the outcome may be interesting.

b) After July 24th, 2018, Google AdWords became Google Ads.

There are three distinct campaign types available today under the Google Ads brand, including Search, Display, and Video. Search ads are text ads displayed among search results on a Google results page.

Display ads are typically image-based and are shown on web pages within the Google Display Network.

Video ads are between six and 15 seconds and appear on YouTube.

With Google Ads, you can find out what searches are happening on Google, and how you can capitalize on that web traffic. In the interest of full disclosure, I’m not a business guy, but I know if you are trying to earn profits, Google Ads is a tool that can help you out quite a lot. I’ve only looked at it enough to gain a layman’s understanding.

c) Plug in some keywords that relate directly to your content in the search

Keywords interest me, and I’ve been interested in them since I was taught about them, in 1996. I can remember learning about them in school.

An SEO company will offer to put your business on the front page of Google. They help customize a client’s website so that its SEO makes it attractive to search engines like Google. I’m having a ” problem ” because my SEO isn’t great.

In fact, if you are reading this, maybe you have an idea of what I could do to master some traffic to my blog. At the end of this part of my exposition on SEO, you could leave me a comment if you have a suggestion or feedback.

This article I’ve written is continuing soon, in two more parts.

How I Forgot About My Table of Contents for a Whole Five Weeks

Hi!  I don’t think there’s any reason to be shy.

People let go pretty easy, especially among businesses like websites and billboards for visitors on WordPress.  I remember when the fantastic Beauty Beyond Bones blog was discussing the ill-fated Fyre festival that was documented in a couple of different movies, including one on Netflix.

https://beautybeyondbones.com/2019/02/18/dumpster-fyre-festival/

Beauty Beyond Bones is the greatest.

Photo by thr3 eyes from StockSnap

The summer this year has been made more than a little difficult, as you know.  I didn’t have an opportunity to make any kind of heroic effort of going anywhere, myself, last month, but what was exorbitantly cool was John Boyega in Hyde Park, in London in the UK.  The TV news reporting what he said moved many writers–John Boyega has an impressive film credit, Imperial Dreams, that is about having been apprehended by police and about wanting to write.

(Of course, he’s an actor in the Star Wars Sequel Trilogy.  John Boyega’s the Rebel hero, Finn.)

Maybe the world in 2020 doesn’t know where it wants to stop.  A few days into June I lucked out, with the fun chance to “read” a film challenge written by three Twitters, and a week in, I began the challenge, intending to start watching a film each day, for the rest of the month, a little fun.  I will try not to make any of the days a Star Wars movie if it can be helped.

I am including the challenge in this post, and if you don’t want to start now two weeks into June, you can wait until July if you like.

This next section is where a new table of contents starts.

Surely, it does not usually work that way, but I will dive in a bit and Botox wherever the five-year plan has got inefficient.

Photo by Wilfred Iven from StockSnap

New Wrinkles:  ten years older than you were

The Name’s The Thing:  findingenvirons

Verbal Confirmation:  Assigning a Speech Label

These posts began with WordPress prompts.  

Narrowing My Blog’s Focus  I wanted then to go from just starting out, to having something a bit meaningful.  I took part in writing exercises to make a strategy, but I don’t want to get into that.

I am presenting here quite a few old postsI think I am presenting over thirty-five posts below.  They were all intended to be free.

Lofty Ambitions are Nothing But Daunting, At the Start https://findingenvirons1.blog/2016/11/13/lofty-ambitions-are-nothing-but-daunting-at-the-start/

It’s the beginning of the New and the Time is Noted

Photo Challenge Entry, Ambience at Our Quiet Church

The Heritage of Louth United Church in St. Catharines and Maple Lawn Cemetery

I thought I wAfter ten years, I have considered whether I should withdraw, although the time I would be abandoning is a tough thing to turn my back on.  My mother has also asked me not to quit.

What Might Have Been Adventure Can Show the Rust

Thinking I Have Been Misguided [?mis’gid?d]

What Will Trends Be Like in 100 Years?

Content is cheap, no doubt, and while possibly only possibly mass-produced reading/viewing material, media companies inundate their readers with it.   It’s a lot of work if that’s your hustle, but I would think nice work if you can get it.  “We are really excited to announce a ton more Content coming your way this fall!”  

Photo by Serpstat from StockSnap

#content

I did learn about content avenues available, but I have nothing doing.  

#information

#version  These next posts are more of what I’ve enjoyed putting up here.

Devising Content that Stands Out from the Crowd

Whether Sincere or Can We Challenge Ourselves

Attack of the Video Content

But Not to Automate Ad Nauseum

Twitter Refreshing How the Platform Looks and Making it Easier  https://www.adweek.com/digital/twitter-is-refreshing-how-the-platform-looks-and-making-it-easier-for-people-to-use/

Best to Sell Your Elevator Pitch

Be That You Would Rather Risk Temporary Shelf Life

May 30 Weekly Photo Challenge: All-Time Favourites https://findingenvirons1.blog/2018/06/02/may-30-weekly-photo-challenge-all-time-favorites/

A New Challenge:  Blogging Photos and Miscellanea

10 Guidelines for Charitable Giving Facilitated by the Government

Showing Photos Past the End of the Challenges

Pausing to read The 4-Hour Work Week

Secret Tip  My favourite advice that Tim Ferriss provides in his book The Four Hour Work Week is the guideline to check your email twice a day, once at noon, and once at four in the afternoon.  The reason is, if you are operating in the EST zone, at noon the west coast is just at nine o’clock, the United Kingdom is calling it quits at five and Australia has folded its last call.  At four the same principle of time is true:  the afternoon’s work is beginning on the west coast, the United Kingdom has comfortably already had dinner and Australia is looking forward to the start of the next day.

Join In The Fun! Join In The August 2018 Tea Party!  https://thelittlemermaid09.wordpress.com/

Mermaid’s August 2018 WordPress Tea Party

Mermaid’s October 2018 WordPress Tea Party

Mermaid’s November 2018 WordPress Tea Party

Amusing!

Photo by Shopify from StockSnap

The Sunshine Blogger Award  –I received the friendly notice of a nice Sunshine Blogger Award.  It is just something passed around, to establish some friendly interaction.

Resolution for 2019 https://www.washingtonpost.com/opinions/2018/12/30/resolutions/

Star Wars Celebration on YouTube: Where’d You Go? Chicago  https://www.youtube.com/watch?v=pPIyVPlwBL4

A reference to this post became my pinned tweet on Twitter.  I was thinking then more frankly how and what I meant, and about a question that Robert Persig put forth in his 1973 novel Zen and the Art of Motorcycle Maintenance:  What is quality?

The late but certainly talented musician Lou Reed put it another way:  What’s good?

I wasn’t sure I knew.  Okay, I published all kinds of compositions.  🙂

A Rock Musician’s Death

Drifting Down the Inclination to Abnormal  https://findingenvirons1.blog/2019/08/29/drifting-down-the-inclination-to-abnormal/

Why Our World Would End If A Daft Misconception Disappeared

Take Steps to Infuse Life With The Ingredient of Maturity

Impressions of Edits on TikTok, the Force Notwithstanding  https://www.youtube.com/watch?v=AM1Vi-JZAFQ

The Less Flummoxed Companionship of the Child’s Imagination, Echoed in Dreams

Secret Tip #2  #lifelesson A Monkey on Your Back  

https://www.urbandictionary.com/define.php?term=monkey%20on%20your%20back

My father took an uncharacteristic interest, in a story that I think he meant to assist me by.

It’s about bearing a monkey on your back.

A Difficult St. Patrick’s Day

By now, with the lockdown, no matter what, these days would be difficult.  That didn’t mean I wouldn’t want you to think I had broken communications with you.  I have a little left to say today.

Why Holden Caulfield Thinks Social Media Jobs are Phony  https://www.washingtonpost.com/blogs/innovations/post/why-holden-caulfield-would-probably-think-the-internets-full-of-phonies-too/2013/01/22/5304c13e-63d9-11e2-889b-f23c246aa446_blog.html

I am beginning to wrap up the better ideas I put together, and this, I think, is good.  I saw that WordPress, in April, reopened its Discover challenges.

A few WordPress bloggers wrote for every day of April in an atmosphere of daily sweat and tears.  I don’t want to be trouble for those individuals, but I came up with a culmination the start of June that was a fresh page:  

For Critical Thinking and an Equivalent, Creativity

I appreciate the freedom to do all this.  It hasn’t been efficient at generating leads for my dad’s business or anything like that.

When someone does follow the dots, and takes an interest in the last ten years, first, I buy a lottery ticket (j/k), and then I start to wonder if they got on our site here:

http://www.maplelawncemetery.org/24701.

That’s the website for my parents’ business, which we’ve been operating with the help of my Uncle Dave.  That about wraps up everything I wanted to say, after five weeks now, but it’s the meat and potatoes.  Oh, and what was I saying?

Here are some additional contact links if you require me for any reason.

https://twitter.com/findingenvirons?lang=en

https://www.quora.com/profile/Patrick-Coholan

https://findingenvirons1.blog/category/uncategorized/

I think that’s alright.  That’s the blog, then, in fourteen hundred words. My dad’s business is on Facebook here:  https://www.facebook.com/LouthUnited

Will this be the #spring in history that sees curtains for YouTube?

While the protests and the petition signatures were clear, the directive to restrict copyrighted material, known as Article 13 in the EU, received a “yes.”

Video on YouTube will likely no longer include “remixed” content once individual nations of the EU establish how they’re going to legislate protection for mainstream media, its images, film clips, and music.  For years now, the Internet has taken liberties in the name of freedom, to borrow from established media and then return to it transformative work, for the purpose of review, satire, parody and other kinds of humour.  This will likely end.

On YouTube, content filters for video uploads could become stodgy, and uninventive.  Removing freedoms to speak with ideas recycled from mainstream media inhibits Internet creators’ ability to articulate.  These come in the form of memes, even when it is an upset to the original, and identities in solidarity with views closely held to championed archetypes.  In the face of traditional media protected by Article 17 in the EU, emerging voices can and will fall by the wayside.

School bus pausing at Louth United Church, St. Catharines

If the nations of the EU no longer can upload or view content that contains copyrighted elements, for YouTube, a platform that facilitates hundreds of millions of hours of new and original video every day, doors are closing for what is a livelihood for hardworking creators.

In addition, the possibility that social accounts would be charged fees to link to web pages is a terrible limitation for small bloggers, with pages that have no hope of affording such a privilege.  This was the spring, of 2019, when Articles 11 and 13 became Article 17.  There is every possibility that the restrictions on uploading copyrighted content in the EU will drift into the same freedoms available regardless of where the Internet is accessed and overtake them.

A content filter is complex; it could be, despite how valuable original content is for Google and for Facebook and Twitter, that content filters will only function effectively if they are applied universally, and not just in the EU.  This could be a matter of months or years from now, but the challenges facing the EU, by creators on YouTube, and users enjoying social, and the right of Google to chart the world as it’s understood online, should be informing you.  You should at least consider the possibility that you need to be informed.

Photographer:
Kelly Sikkema

Article 17 will heavily favour the promotion of mainstream media.  Independent voices will lose the opportunity to include portions of copyrighted media, and this could mean a “talking head” style of video on YouTube rather than video containing the freedoms we enjoy now.  All art and video would be required to be free of copyrighted material, which I think is a practical impossibility.

There are creators who thrive on the “remix” of media images or industry music or PC games.  Formerly, they were smart enough to make a living doing that, and exceptionally.  Their opportunities are going to disappear.

The outcome of Article 17 in the EU is only just beginning to take shape, but there will be changes for Facebook and Twitter and YouTube that Article 13 is necessitating, the requirement to filter content video users upload.  Users on the Internet, with the support of the infrastructure of YouTube and Google, will have to strategize differently once Article 17 goes into effect.  It is a sea change.

You are welcome to “like” this post, follow the blog, and/or leave a comment.  Whatever your age, if you are interested in tech, you stand alongside the brightest minds challenging the narrative of the mainstream media.