SEO for Small Business Owners in the Digital Age – Part II of III on Local SEO

Keep introductions straightforward. Assuming you take a stab at composing a presentation for a title that as of now has one, you are likely best to allude to what’s as of now been laid out about that title.

  1. Understand what a publicist does

A publicist generates and manages publicity for companies, brands, or personalities – such as celebrities – as well as for their work, such as books, films, or albums. This can entail a website, often, that is your client’s publicity and work that they contract you to manage. A celebrity would have tremendous reach on social media, typically.

If your clients include celebrities, that’s fabulous! That would mean real squirrel.

Gossip
  1. How to manage your PR

a) Social media is a great way to connect with other thought leaders

noun
A person whose views are considered authoritative and influential on a given topic.

People who do the same as you are a good bet to try to network with. If you are respectful and confident, it is possible that another thought leader with greater reach could help you extend the reach you have yourself.

b) Create your content and share it with relevant hashtags

? Google Alerts: My go-to service. I don’t believe that I’m required to be a brand, but many users feel that way. Google Alerts are invaluable to me for discovering how brands that matter to me are discussed with references back to Google

c) Respond to timely topics in the news

Many YouTubers, as I’ve observed, create videos based on news stories in their niche that people are talking about. I imagine the same is true on other platforms. If you can do good work in the short time following a timely news story, you may get further ahead than you thought.

d) Consider using free trials of content marketing and social media tools

I did this by starting with DrumUp six or seven years ago. DrumUp finds trending web pages based on keywords you provide. It’s been exciting to feel that I can be a voice on Twitter and Facebook.

e) Your brand’s social media strategy depends on the platform you choose

For example, how you use hashtags is much different on Facebook than it is on TikTok. This is a major theme to cover- – you will need to practice.

Sometimes only two or three platforms for social media are enough for a business. You can do more with less.

f) Social media is tremendous

You know that of course, it is. I worry about the future of it, but I want everything to work out.

g) Google Analytics

Google Analytics is one of the most popular digital analytics software. It is Google’s free web analytics service, that allows you to analyze in-depth detail, about the visitors to your website. It provides valuable insights that can help you to shape the success strategy of your business.

Despite not having the kinds of responsibilities before me that would require Google Analytics, I may have to work on learning how to use it.

  1. Why you need content promotion strategies

Your engagement is significant in that people should be responding affirmatively to your content. You should build a mailing list of people you can reach by email, even if you ignore this advice. If you have a product for sale, like an ebook, for a small price, you can make a bit of money if you advertise your ebook to your audience with a mailing list.

  1. Get your audience to do the promoting for you

Empowering perusers to share is extraordinary.

  1. Drive traffic to your website by providing quality content and by being an active commentator on blogs, social media sites, and forums where your target market hangs out

There is another piece of this article to go. AI played a major role in generating this article.

Photo by Matt Bango on StockSnap

SEO for Small Business Owners in the Digital Age – Part I of III on Local SEO

What if there were a way to get the press and media outlets all over you?

Growing your small business’s website traffic can be tense. Thankfully, SEO is a challenge that you CAN overcome! Small businesses look for many things when searching for an SEO company, including Features and benefits of SEO services; What are the best features or tools?

How does the contract work?

  1. No Keyword Research
Photo by Christian Koch on StockSnap

I am referring to how successful you will be without keyword research. Lots of people know that Internet traffic is invaluable. Your reach depends on how you use SEO.

SEO is search engine optimization, which means keywords that help search understand your page. The best SEO will help search engines to rank you favourably.

Photo by World Maps on StockSnap

a) Write a blog post with the wrong keyword, then write another one incorporating the keyword at least twice.

For years I deliberately utilized “wrong” keywords. Let me clarify.

I had some idea of what made proper SEO, but I liked the idea of borrowing keywords. I was able to do this because the website where I download free stock photos includes lists of keywords.

When I finally decided to conform, what got me on the path was a free tool I discovered that can search the text for relevant keywords. I love it!

Did that solve my problems? Well, no, because my blog became somewhat of a fail even with an improved approach to keywords.

Why was this? The search engines must have detected my attempts to rank higher. A bias was clear.

6 months later: Indexed pages are low and bounce rate is high; try to do better for next time.

It will be most worthwhile for me to blog if my blog has a relevant theme. I do this for fun, not to bring home the bacon. I put the time in at it here and there, thinking the outcome may be interesting.

b) After July 24th, 2018, Google AdWords became Google Ads.

There are three distinct campaign types available today under the Google Ads brand, including Search, Display, and Video. Search ads are text ads that are displayed among search results on a Google results page.

Display ads are typically image-based and are shown on web pages within the Google Display Network.

Video ads are between six and 15 seconds and appear on YouTube.

With Google Ads, you can find out what searches are happening on Google, and how you can capitalize on that web traffic. In the interest of full disclosure, I’m not a business guy, but I know if you are trying to earn profits, Google Ads is a tool that can help you out quite a lot. I’ve only looked at it enough to gain a layman’s understanding.

c) Plug in some keywords that relate directly to your content in the search

Keywords interest me and I’ve been interested in them since 1996. I can remember learning about them in school. They seem intuitive, but something tells me that they are not.

An SEO company will offer to put your business on the front page of Google. They help customize a client’s website so that its SEO makes it attractive to search engines like Google. A “problem” I’m having is that my SEO isn’t great.

In fact, if you are reading this, maybe you have an idea of what I could do to master some traffic to my blog. At the end of this part of my exposition on SEO, you could leave me a comment if you have a suggestion or other feedback.

This article I’ve written will continue soon, in two more parts.

Will this be the #spring in history that sees curtains for YouTube?

While the protests and the petition signatures were clear, the directive to restrict copyrighted material, known as Article 13 in the EU, received a “yes.”

Video on YouTube will likely no longer include “remixed” content once individual nations of the EU establish how they’re going to legislate protection for mainstream media, its images, film clips, and music.  For years now, the Internet has taken liberties in the name of freedom, to borrow from established media and then return to it transformative work, for the purpose of review, satire, parody and other kinds of humour.  This will likely end.

On YouTube, content filters for video uploads could become stodgy, and uninventive.  Removing freedoms to speak with ideas recycled from mainstream media inhibits Internet creators’ ability to articulate.  These come in the form of memes, even when it is an upset to the original, and identities in solidarity with views closely held to championed archetypes.  In the face of traditional media protected by Article 17 in the EU, emerging voices can and will fall by the wayside.

School bus pausing at Louth United Church, St. Catharines

If the nations of the EU no longer can upload or view content that contains copyrighted elements, for YouTube, a platform that facilitates hundreds of millions of hours of new and original video every day, doors are closing for what is a livelihood for hardworking creators.

In addition, the possibility that social accounts would be charged fees to link to web pages is a terrible limitation for small bloggers, with pages that have no hope of affording such a privilege.  This was the spring, of 2019, when Articles 11 and 13 became Article 17.  There is every possibility that the restrictions on uploading copyrighted content in the EU will drift into the same freedoms available regardless of where the Internet is accessed and overtake them.

A content filter is complex; it could be, despite how valuable original content is for Google and for Facebook and Twitter, that content filters will only function effectively if they are applied universally, and not just in the EU.  This could be a matter of months or years from now, but the challenges facing the EU, by creators on YouTube, and users enjoying social, and the right of Google to chart the world as it’s understood online, should be informing you.  You should at least consider the possibility that you need to be informed.

Photographer:
Kelly Sikkema

Article 17 will heavily favour the promotion of mainstream media.  Independent voices will lose the opportunity to include portions of copyrighted media, and this could mean a “talking head” style of video on YouTube rather than video containing the freedoms we enjoy now.  All art and video would be required to be free of copyrighted material, which I think is a practical impossibility.

There are creators who thrive on the “remix” of media images or industry music or PC games.  Formerly, they were smart enough to make a living doing that, and exceptionally.  Their opportunities are going to disappear.

The outcome of Article 17 in the EU is only just beginning to take shape, but there will be changes for Facebook and Twitter and YouTube that Article 13 is necessitating, the requirement to filter content video users upload.  Users on the Internet, with the support of the infrastructure of YouTube and Google, will have to strategize differently once Article 17 goes into effect.  It is a sea change.

You are welcome to “like” this post, follow the blog, and/or leave a comment.  Whatever your age, if you are interested in tech, you stand alongside the brightest minds challenging the narrative of the mainstream media.

Pausing to read The 4-Hour Work Week

Church building at cemetery grounds

I wrote this a couple of months ago, but the other day I heard remarks by Gary Veynerchuk, who I watch a little of some Monday mornings when I am starting the week with an hour of “Motivation Monday,” against the dream of a passive income.  There is a Youtube video available that gives an idea of what Gary believes. 

THE ONLY “Passive Income” Video You Need To Watch – Gary Veynerchuk |Motivational Rant 

I already knew not to try to tell people what to say about content marketing on social media, because it’s a pointless maneuver, but I do want to refer to Gary’s position on passive income and note that his passion could be relevant to the decision to invest time in reading Timothy Ferriss’ The 4-Hour Work Week.

I have read the Ferriss book three times over the years, and I think it’s an enjoyable read, but I wanted to curate what I wrote a couple of months back with the caveat that the dream of a 4-hour work week may not be right for you.

Summer 2018

I ran into a disagreement, a stumbling block, but made a decision.

 

One of my uncles called me out for posting to our Facebook business page at a level above what he felt was my comprehension.  I guess I was insulted, but maybe what he was getting at was true–I decided to make good on the advice and to improve my strategy for Facebook–https://www.facebook.com/LouthUnited

Church building at cemetery grounds
Louth United Church, St. Catharines

Being a very small page on Facebook is a hard bargain–to be competitive requires strong content, and there isn’t money to spend to drive it.

 

So, in the several days since my uncle’s observation, I revisited The 4-Hour Work Week for the third time.

 

It’s a 2007 book by Timothy Ferriss that is a how-to on putting together a life of travel and wealth, particularly in light of opportunities afforded by the Internet.  This is about getting past the need for a fulltime job.

dscf8646

I realize 2007 is a long time ago, but it is an inspiring read if you the reader are reflecting on what you’re doing in the course of your career that might be unsatisfying for you.

 

I was holding down a job the second half of 2007, which is when I was feeling comfortable but uninspired.  4-Hour Work Week author Timothy Ferriss recounts how he never could keep a job, although he is well-known for doing all kinds of amazing activities, including writing the bestselling book that I read again for the third time.

 

Admittedly, I am comfortable volunteering at the cemetery which I feel serves a purpose, owing to its continued interest by visitors who have loved ones resting there and who find the tendered grounds a suitable destination for introspection and solace.

 

However, I did again to my delight find 4-Hour Work Week an impassioned read.

 

Ferriss argues for the importance of the spirit of independence.  This is instead of job security, Ferriss arguing that work for the sake of work is a pointless grind and that you would be better traveling across the world, for example.  That, he affirms, is a far better investment of time and resources, than being buried, you could put it, in the demands of what might be eighty hours of work a week.

 

Some of the ideas Ferris had for the book remain relevant, like targeting ads with Google to create product sales to get you out of the gate and in charge.  Ads like those Internet offers remain a profitable activity for people to make money at when they have a product niche and a matching headspace that’s geared to online sales with the Internet.

 

Ferris refers in his book to Pareto’s Law, the concept that 20% of your efforts achieve 80% of the results you get.  It is a quirky theorem that is popular in self-management circles.  For example, Ferriss thought of ways that 20% of his interactions with clients produced 80% of the sales he needed–and invented methods to bring down the time spent chasing the 20% without sacrificing the 80% payoff.

 

While possibly hard to measure, you could tap into Pareto’s Law in areas of your own life that need expansion, while synchronously cutting back on activities that only mean spinning your wheels.  Ferriss in the book explores how.

 

Ferriss’ ideas include avoiding taking phone calls by getting people to email you rather than call, and then to check email only twice a day, at noon and at four.  This gets the most important communications done instead of letting them control too much of your time.

 

Most important, Ferriss finds that a life away from the office should never be about getting back to work.  He believes in automating as much as possible, and you probably already know that automation is a vital time-saving strategy to everybody who’s pressed for time.

 

In the first few chapters, Ferriss recommends a five-day information fast–no more news sites, magazines, or books, and only an hour of television viewing in the evening instead of the several that he says most people watch.  Five days of this with the help of his book and you’re on your way.

 

He also illustrates a Dreamline and points out some ways you can reduce your present list of expenses so that you can readily find the money to tick off some of the items you have on your bucket list.

 

It is a pleasant dream to think of a life like that.

Skitter Photo
Photographer: Skitter Photo

If you need some tips to deal with a job that’s turned out to be soul-crushing, this book is a good source of inspiration.  The writing is both insightful and easy to digest.  What we do with our time is what we are, and a bit of fun and freedom might be the ingredients you need to reconnect with your purpose outside of work.

 

I am illustrating this post with a shot I took of my copy of the Ferriss book and also a photo of Louth United Church, on the cemetery grounds where I work in an operations capacity.

 

And, please, you are more than welcome to “like,” “follow,” and/or comment.

Remember, your happiness is important.

A Reflection of Where I am with this Blog

August 7, 2013

Often, once a week, I do digital Botox on my blog–I update an old post.

This achieves a couple of things–it helps with the SEO ranking, I understand, for the post, as a search engine will probably believe it’s new information.  What I’m really doing is curating blog posts which I wrote in the past.

I started with this first entry, originally published July 10, 2014.

 

Blogs are commonplace.  If you do any writing, a blog is a helpful way to establish one’s name as a writer.

 

Sometimes it goes with a change of direction.  For instance, a fact came to light of which you were unaware.

 

If you have fears about becoming known to the public, a blog may not be the best way to talk on the Internet.  Or, perhaps, if you have run out of time, and have new responsibilities in your life, or simply new interests, making a blog has become less a priority than you thought it would be.

 

However, the decision to blog is significant, and making the choice to blog from a unique angle may work in your favor as you develop your blog for the Internet.  You can get the result you desire.

 

My head these days is busy, all the more so with social media.  There is a wealth of information on social media, long in the running.  Although blogging is popular, try to inject yourself into the mix while remaining professional (and therefore detached).

 

For some time, I took advantage of the prompts WordPress offered, both their daily prompts and their weekly challenges.  The Internet is a wonder of our time, and it would be amiss not to present a helping hand to others.  It is often a convenient part of day-to-day life.

 

Taking a look into digital communications pays off in various ways, which I will leave to you.

 

If you enjoyed this post, feel free to, “like,” comment, and/or follow my blog.  All the best to you.

August 7, 2013
Disbanded in 2006, Louth United Church stands in front of Maple Lawn Cemetery, the not-for-profit we maintain

Trying To Establish a Productive Rhythm

If you’re a blogger, you may have had the experience of finding out that you’ve been away too long, when you haven’t been posting and all of a sudden you try to return to it.

 

StockSnap_KQVVLIZX6I
WDnet Studio

In the past my blog has had its origins in a few different sources, and I see the point of doing research to try to sound accurate, but the sense of whimsy I have keeps me returning to the WordPress Daily Prompts and the Weekly Photo Challenges, because they are a ready and enduring source of ideas.  I want to briefly touch on the point that yesterday was a Star Wars Day, which was fun because countless man hours were lost to the myriad of Star Wars source material and inspiration which is similarly enduring to WordPress, and definitely a lot bigger.

 

I now have 1K followers on Twitter, which I will work to preserve as that is the voice I have in this world, and I will wield it responsibly and ethically.  Lately, I’m tweeting a lot about Hulu, which I think is the up-and-comer in Internet television, which is where television audiences are going when they want television programming (the Internet).  I’m also touching on content as an idea in itself, which is what you’re probably quite familiar with, the information and material posted on the Internet with the intention to attract attention and interest in it.  Lastly, I’m making a few references to blogging and to social because I feel that represents that I have my hand in these areas, even if I am working on an amateur level.

 

StockSnap_XGSD2X87KT
Annie Spratt

Today’s WordPress Daily Prompt is the word, “lifestyle.”  WordPress is a blogging platform which promotes inclusion, and it goes hand-in-hand with social because a ready way to share blog posts is on social, and if you have good SEO you can get traffic from around the world wide web.  I don’t do this for the traffic, but there are times here and there I get feedback from readers that makes my day.  The culture of social and blogging, hand-in-hand with other cultural activities like having an affection for Star Wars, or being part of the video game community (such as taking part in Twitch), are interrelated on many levels, and those are the levels, the levels almost of “consciousness,” really, that I have, which I don’t think are untypical of someone my age and with my background.

 

I don’t want to say too much today, except that I am beginning a new time in my life on social, which is having the 1K following on tried-and-true Twitter (which is somewhat maligned), and also being in the era not just of mobile and video but also of the return of Star Wars in a big way, which when all added up together make me feel like the loose ends of my life to date somehow correlate and make sense to me, when I am reflecting on what is happening in my awareness.  I am basically returning to recap some of what I am doing in my personal life, and if you have feedback for me, the question I think I might put to you is whether to be commenting on fellow WordPress blogs.  I am not sure whether the practice of leaving comments on WordPress blogs is a good idea or not.  To me, there isn’t enough time in the day to do everything that needs to be done, and I know that many, many people are in that boat, too, and there are numerous advisors who have counsel on what It takes to structure more activities in the course of the week.  Occasionally I offer advice, but not all the time.  Mostly I sound what’s on my mind when I take the time to blog.  If you happen to read this, and you enjoy it, feel free to, “like,” “follow,” and/or comment.  Have a nice day and all the best to you.  Thank you!  Cheers.