Best to Sell Your Elevator Pitch

When my maternal grandmother was in her golden years, she tried to assure me, “Don’t worry!”

 

It hasn’t been that bad.

 

Today’s WordPress Daily Prompt is the word, “fret,” and it’s a timely choice by the folk at WordPress.

 

What’s being outlined by writers on tech around the world in the news and elsewhere is big trouble… the Cambridge Analytics scandal dealt with Mark Zuckerberg decimated trust in Facebook and cost Zuckerberg a fortune.  For someone like me, maintaining a tiny little Facebook business page to assist with the operations and goals of our likewise tiny little nonprofit, I am sure I am characteristically flabbergasted the same as so many other people struggling to market their brand on Facebook in the same boat.

 

It is potentially back to the drawing board for many.

 

Meanwhile Twitter, beginning the twenty-third of March, put into effect a change in policy that restricts marketers from tweeting the identical thing across multiple Twitter accounts, which is less a problem for me personally as I only have one Twitter account, but which is intended to scale back the impact that spammers and the like can have if they’re active on several Twitter accounts.  For example, there is far less risk that trending topics on Twitter will be launched by the dubious and artificial method of conflated Twitter accounts bringing to prominence a devious trend.

 

It is nonsense, though, because honest Twitter users who make Twitter part of their business model have far less freedom to market their brand.  It also comes on top of several months of other changes to Twitter that consistently kept people who love Twitter up in arms, like notably extending the famed hundred and forty character limit for a tweet to twice that, two hundred and eighty characters.

 

The little tweet was suddenly full on birdsong, and now, counterintuitively, restrictions are in place so that the social noise on Twitter is slowed down considerably.

 

Dimensions: 3000 x 2143
Photographer: Mahkeo

My little blog defaults to options to share a post on both Facebook and Twitter, and now both social media giants are mired in an unpredictable morass that quiets down an outcry that until this year seemed like just a normal part of using the social media leaders.

 

Could be time to shop around.

 

Twitter finally made a quarterly profit, it is worth noting, so the changes effected under the leadership of Jack Dorsey may continue to prove effective.  For Facebook, on the other hand, the steep increase in distrust of the formerly reputable social media giant will play out a drama that will see many Facebookers transmuting their internet profiles elsewhere, or at least becoming far more aware of what can happen to data once it is committed to the Internet.

 

Dimensions: 5472 x 3648
Photographer: Flo Karr

What’s happened with Facebook is only one page in the news-intensive deconstruction of all the trouble the United States is seeing given their leadership is so unsteady at a time when a strong technology industry is necessary for friendly waters in the face of the potential for major change in the near future when many players want as much control as possible over the cyber landscape.

 

There is every reason to fret.  Above and beyond prayer, it would be advisable to equip yourself with as much information as possible to ride the tide back to shore.  It is exciting to observe, and if you have a tidy niche from which to beam the perspective you want people to take, I’d recommend you do it with dedication and surety.

 

If you’ve read today’s post, I thank you.  Any like, follow or comment is welcome.

But Not to Automate Ad Nauseum

Well, the twenty-third of March came and went, and Twitter’s new policy on automated tweets across multiple accounts is on.

 

Today’s WordPress Daily Prompt is the word inefficient and it reminded me to post something to say a little what that did.

 

I take it Twitter’s idea is to reduce the amount of “noise” on it, which I understand to mean useless tweets, tweets that aren’t good information, or that redundantly reproduce what’s already being stated in tons of other places.

 

The change in policy Friday challenges Twitter users with multiple accounts to stop automating identical tweets across accounts, which can have the effect of trying to get a hashtag trending and thus visible, or otherwise convince people that a user of multiple accounts is relevant enough they should be followed, “liked,” retweeted, etc.

 

You can read specifics of the change in policy Friday here:  http://skepticreview.com/2018/02/22/twitter-rules-automation-multiple-accounts-must-compliance-march-23rd/

 

I only have one Twitter account and have no nefarious intentions to underhandedly capitalize on the troubled social media platform or otherwise take advantage of a good thing:  Twitter › @findingenvirons

 

Dimensions: 3872 x 2581
Photographer: Field Engineer

The shift on Twitter was subtle–I only spent a half hour on Twitter Friday, not long enough to see much more than a tiny glimpse of what should be a reduction in “social media noise” as accounts by multiple users become more subtle.

 

The world was changing rapidly anyway, with the gun control march in Washington, D.C. coming Saturday and that monopolizing a good deal of the conversation on Twitter this weekend.  Naturally, I feel that the march is vitally important given what happens from time to time when a loner takes it in his head to do something terrible.

 

It’s well known that the biggest reason to be on Twitter is more than likely to be in touch with important events happening around the world.  The idea that “noise” on Twitter needs to calm down is a bit counterproductive, as a lot is possible with Twitter, as people wanting lead generation have proven is possible, getting customers from the masses spread across the Twitter platform.

 

I just wanted to leave this note as I thought it might be useful information that the automation policy went into effect Friday.

 

Any comment is welcome.

Storytelling with Childhood Comic Books

March 9, 2018

This week’s WordPress Photo Challenge is to reflect on the idea of storytelling, with one picture or a few.  Jen’s essay Story on the subject is lovely and if you are a photographer who blogs, perhaps you should look it over.

 

The idea of storytelling has more than one meaning.  The ancient idea of a story is a great deed, and, now in recent times, many variations on story exist including the marketing idea.  A brand should engage its audience by telling a story, by representing itself as sometimes a great notion that people can feel involved in what the brand is about and how it functions in the space of marketing.  If people trust a brand’s “story,” they want to be a customer of the brand as it belongs to the space understood by both the storytellers and by the consumers.

 

If you watch Stranger Things, you know that the Dungeons & Dragons player who organizes game sessions is referred to as the “Dungeon Master.”  Being a blogger is a little like being a Dungeon Master because you are organizing some kind of storytelling effort for other people to read and otherwise consume.

 

For this week’s Photo Challenge, I am telling a story visually with what is a popular visual form of storytelling, comic books.  They turned up in the kitchen of the church where I work and they belonged to family years ago, which I borrowed informally on the suggestion of my father, who noticed they were there.

 

March 9, 2018
Superhero Story for WordPress Photo Challenge

I picked a couple of these that I did read when I was a kid and a couple more that reflect the interests I had as a kid.  I hope you like the photo I have taken, and that if you see this, you relate to how it is to come across something from the past that is a nice memory.

 

Blurring a photo is a normal aspect of photography and the blur in this photo was done with the camera.  The photo hasn’t been blurred by software.

Attack of the Video Content

Do you have an inkling what influencer marketing is?

 

Influencer marketing, I guess, is when a brand with an expansive and powerful Internet presence helps a newcomer gain exposure by sharing the smaller brand under the umbrella of the major brand who is widespread across the world wide web on several channels.

 

When the Hulu video streaming service was becoming a monster, I know they experimented with following various Twitter peeps in order to help make themselves a household name.

 

November 28, 2016
Hulu among other Twitter followers

Now I see commercials on TV for Hulu that make it seem all the more like a juggernaut, but for some time they were most alive in my mind as the entity on Twitter that seemed to be joking around all the time waiting for all those people to start transplanting their attention to Hulu instead of all the other options for video entertainment that likewise wanted consumer dollars in exchange for a wild consumption experience of the most dynamite video to be found.

 

Hulu kept adding all kinds of classic TV shows to their roster line-up, and beginning with The Handmaid’s Tale began to fill its slot of originals with more and more series, like Marvel’s Runaways.

 

It felt to me like the underdog Hulu challenging the king of paid content, Netflix, for a portion of its subscriber base.  Who had the best originals, Netflix with its incredible budget and seeming out-of-control finger on the market with a business model set to break all records?

 

But what happened… this is surely a simplistic interpretation of what was actually experienced… the Harvey Weinstein effect rocked the entertainment industry and pretty soon many respected actors were back to the drawing board.

 

I am not an analyst, but are these two events connected in any tangible way?

 

Netflix established an extraordinary budget for its current and future programming, all growing from a point of origin that was one particular Netflix original that was historical for being the first there was.  It was House of Cards starring Kevin Spacey.

 

Spacey came under stern criticism and was let go, costing Netflix a ton and generating at least a little bad publicity.

 

With their very first entry as a Netflix original series becoming a distraction, I felt I was seeing Hulu rise up in response and setting their sights on becoming a major competitor in the wake of the scandal around Spacey.

 

It can’t have been that direct a transition, I don’t think, but I would infer that with the breakdown of Netflix’ House of Cards at a critical time, when Hulu was beginning to launch its new originals, I think it certainly meant the time was right for Hulu to begin to market itself more traditionally, rather than with its jovial influence marketing that resembled stunt tactics.  Maybe Hulu still does play with influence marketing, I’m not sure, but all of a sudden it seems like all the more professional a brand than it had been previously when it was a minor competitor to the juggernaut Netflix.

 

Hulu’s The Handmaid’s Tale also demonstrated its penchant for winning many major awards and on top of that, it carried with it a feminist zeitgeist that was all the more effective in the face of the Weinstein effect that was leaving men everywhere clutching their walking papers.

 

November 16, 2017
A year later Hulu unfollows

These days when I see the TV ads for Hulu I smile.

 

I think the video streaming market is mad, but it is interesting to see that there have been many measurable changes in it in the last several months as Hulu grew into its mode of expansion and gained tons of credibility.

 

It will be interesting to see if there are more upstarts as entertainment continues to change.

 

Today’s WordPress Daily Prompt is the word inkling.

The Silver Screen in the Storm

2017-12-29

I am extremely late working on this free course from WordPress to help me get better as a photographer.  With the extreme winter, the busy holidays, and the relative difficulty of thinking how to proceed, at last, I am ready to make a post with the next exercise in photography at the ready and on the Internet.  Day Four of the beginner-level WordPress course “Developing Your Eye” asks participants to reflect with a photo about bliss–this is what I have for you.

 

2017-12-29
Landmark Cinemas at the Pen

One of the cool things I got to experience when I was a boy was watching a film, and for a long time, we didn’t have cable television in our house (I suppose it’s lucky we had electricity–joking, of course, we certainly did)… but I did get to visit the movie house and it opened what I expect will be a lifelong cycle of happiness creating memories that contain a component of elusive bliss.

 

I can remember without being aware of much else famous movie titles that I got to see, and I suppose the end result of a childhood like that is an adulthood rich with “geekdom”–that movies continue to light a casual passion in my life and I remember to enjoy them.  They light a bit of freedom that should be cherished amid the changing times that sweep by all.  The movies remain an institution of great cultural impact and richness.

 

My photo today is of the exterior of the commercial cinema in the mall in the other end of town, and, as previously mentioned, the winter weather so far this year is fierce–you can see the swirling snow.  I nearly came home with less clothing than I’d worn.

 

Blogging with WordPress is an amazing hobby–I am consistently impressed by the visitors who leave “likes” on the posts which are of a passing grade.  I hope that by the end of this course in photography I have improved as a photographer and I hope blogging takes me into 2018 with aplomb and continues to serve as a communication tool by which excellent connections are forged.  Thank you!

If You Were in Our Downtown Core or at the Fairview

2017-12-20

To finish the year 2017, I am doing the free 10-day Developing Your Eye course from WordPress designed to start bloggers getting better at their photography and providing a bit of a networking opportunity.  Today I took a “wide-angle” photo of the spot where visiting my neighborhood you might start if you were bringing yourself here from the downtown terminal or from the Fairview, wherever you were.

 

2017-12-20
The Neighbourhood In Perhaps from the Downtown Core or the Fairview

Yesterday’s post beginning the photo course went well and we’ll see if any other decent photos come from my camera during the exercises.  Thanks for visiting my blog.

Devising Content that Stands Out from the Crowd

A blog remains an essential requirement of life with the Internet in 2017.  It is neither a lost art nor spurious.  If you are serious about your name on the Internet, you need to be blogging.

 

It is not without a sense of urgency that we experience our lives.  The long and short of the problem is that with so many demands on our time, it is urgent that we get to the belly of the beast and jot those “X’s” onto our to-do lists.  With Christmas approaching this time of year, we have even less time on our hands to devote to pastimes such as blogging.

 

When I think of everything in life that demands our attention, and I am not a parent, nor even really a career man, the no. 1 thing I think of is the rush to post content on social media.  That being said, and I’m sure you’re doing a good job of this already if you’re on the Internet, it may help to reflect that writing content is all about capturing interest.

 

Content needs to provoke interest and to continue to do so (being “evergreen”), at a time when there is constantly all the more competition against which you need to pit yourself (it’s cutthroat).  You have what is literally a finite amount of time available if you are handling the reins of your social media.  Therefore it is with some urgency that you need to keep your content coming.

 

You are almost certainly on social media already if you are reading WordPress blogs.  It is up to you to conduct yourself with excellence.  When I blog, I draw on the WordPress daily prompts for inspiration, and I want to present a relative amount of truth and dedication to the hobby so that I am not merely spinning my wheels.

 

Startup Stock Photo
Startup Stock Photo

If you want to “like” this post and/or “follow” the blog, by all means, of course, you are welcome to do so.  You can leave me a comment as well.  Thanks for reading, and good luck with your content!