SEO for Small Business Owners in the Digital Age – Part II of III on Local SEO

Keep introductions straightforward. Assuming you take a stab at composing a presentation for a title that as of now has one, you are likely best to allude to what’s as of now been laid out about that title.

  1. Understand what a publicist does

A publicist generates and manages publicity for companies, brands, or personalities – such as celebrities – as well as for their work, such as books, films, or albums. This can entail a website, often, that is your client’s publicity and work that they contract you to manage. A celebrity would have tremendous reach on social media, typically.

If your clients include celebrities, that’s fabulous! That would mean real squirrel.

Gossip
  1. How to manage your PR

a) Social media is a great way to connect with other thought leaders

noun
A person whose views are considered authoritative and influential on a given topic.

People who do the same as you are a good bet to try to network with. If you are respectful and confident, it is possible that another thought leader with greater reach could help you extend the reach you have yourself.

b) Create your content and share it with relevant hashtags

? Google Alerts: My go-to service. I don’t believe that I’m required to be a brand, but many users feel that way. Google Alerts are invaluable to me for discovering how brands that matter to me are discussed with references back to Google

c) Respond to timely topics in the news

Many YouTubers, as I’ve observed, create videos based on news stories in their niche that people are talking about. I imagine the same is true on other platforms. If you can do good work in the short time following a timely news story, you may get further ahead than you thought.

d) Consider using free trials of content marketing and social media tools

I did this by starting with DrumUp six or seven years ago. DrumUp finds trending web pages based on keywords you provide. It’s been exciting to feel that I can be a voice on Twitter and Facebook.

e) Your brand’s social media strategy depends on the platform you choose

For example, how you use hashtags is much different on Facebook than it is on TikTok. This is a major theme to cover- – you will need to practice.

Sometimes only two or three platforms for social media are enough for a business. You can do more with less.

f) Social media is tremendous

You know that of course, it is. I worry about the future of it, but I want everything to work out.

g) Google Analytics

Google Analytics is one of the most popular digital analytics software. It is Google’s free web analytics service, that allows you to analyze in-depth detail, about the visitors to your website. It provides valuable insights that can help you to shape the success strategy of your business.

Despite not having the kinds of responsibilities before me that would require Google Analytics, I may have to work on learning how to use it.

  1. Why you need content promotion strategies

Your engagement is significant in that people should be responding affirmatively to your content. You should build a mailing list of people you can reach by email, even if you ignore this advice. If you have a product for sale, like an ebook, for a small price, you can make a bit of money if you advertise your ebook to your audience with a mailing list.

  1. Get your audience to do the promoting for you

Empowering perusers to share is extraordinary.

  1. Drive traffic to your website by providing quality content and by being an active commentator on blogs, social media sites, and forums where your target market hangs out

There is another piece of this article to go. AI played a major role in generating this article.

Photo by Matt Bango on StockSnap

Free Speech and Hate Speech #WordPrompt

I had a pleasant Easter. By the way, a great thing is that the WordPress blogger Beauty Beyond Bones announced on Twitter her engagement to her man. You can find her blog here:

https://beautybeyondbones.com/

Now, for a blog post, I thought this up with StoryLab.ai, an AI service that can assist with a blog story post…

Having the right to free speech is not a privilege. There will always be repercussions when people express their opinions. The truth is that watching in silence while others voice their opinions will also have repercussions.

The effectiveness of Twitter as the town square is that, although everyone with an Internet connection can contribute, Twitter, while I enjoy participating, tends to highlight the voices of only a few. The collective voices on Twitter tend to belong to those on the left.


ThoughtCo
Who Invented Twitter?

These voices often belong to writers, politicians, actors, artists, and musicians, but they can also be anyone imaginable. Years ago, I felt I was doing great having a modest Twitter account, and I’ve seldom felt like giving it up.

Good information flies on Twitter. However, Twitter is criticized for its lax approach, disturbing content that litters some users’ accounts, and for its algorithm’s ability to bury tweets that would be favourable for the right. The situation is complicated, but here are some thoughts about it.

  1. The Debate

Elon Musk, who founded Tesla and SpaceX, believes that, for the future, Twitter needs to be a town square where all speech should be permitted. Twitter needs a lot of change before that can happen, according to Musk. At present, Twitter has a reputation for favouring tweets from leftist-leaning microbloggers, amplifying those voices, while restricting voices who are right-leaning.

This is probably because many Twitter employees are liberal-leaning. There is a suspicion that Twitter has a bias towards tweets from a leftist perspective built into its algorithm. The best example is that Twitter was the first social media platform to issue a permanent ban against Trump, who was formerly an advocate for Twitter, before the charge of insurrection came up following the riot at Capitol Hill when Trump added fuel to the fire.


The Sun
What is Capitol Hill and where is it?

Elon Musk, one of the biggest shareholders now at Twitter, wants to make changes to help free speech flourish on Twitter. In reality, he may hurt the value of the Twitter stock if he decides to take the position that Twitter is a poor investment, and he goes on to sell his majority share. In other words, he is pressuring Twitter to buy it.

  1. Hate Speech

Many people charge Twitter with being nasty. Hateful messages are often started on Twitter, before being carried over to rival social media platforms, such as Gettr and Parler. Using computers, people can tweet a liturgy of extreme positions that can include attacks on people who are different from them, as well as criticism and a culture that seeks to convince people that a particular view is correct.

The idea of tweets like these makes them hard to direct because there are lots of them, and the guidelines for discourse ought to, in an optimal world, be material in all cases, not only for tweets calling for savagery and other outrageous positions.

  1. Free Speech

Free speech refers to the right to form opinions and express ideas without interference. Remember George Orwell’s famous book, 1984, looking at a communist society where free speech has been abolished. Even in 2022, there are a tremendous number of controls leveled at speakers on social media, because the twenty-first century is the first time in history that we have had social media.


Amazon.ca

We are still seeing social’s power over people, and some seek some common ground to keep it fair, but you are not prevented from speaking your mind. Sounds great, right? It is muddled, be that as it may.

Elon Musk believes free speech is for the best, but some thinkers believe that out-of-control social media poses a threat to democracy, rather than lending it insight. For example, widespread lies about a specific subject could weigh a majority down, giving them disinformation they believe to be accurate. Disinformation is a problem where opinions that have little or no merit seem normal and commonplace.

According to those who accuse social media platforms of disinformation, there are “correct” perspectives to take, which cannot be associated with disinformation. I don’t think this is so, as people have a right to support falsehoods if those are significant to them. On Twitter people argue back and forth.

As long as a substantial number of people believe in a lie, it is good to treat it as a potential truth. That is why people debate. While most people accept, for example, that the Earth is round, there are to this day flat-earthers.

We have seen Earth from the vantage point of space; we know it is round. To flat-earthers, those space voyages are fake, and the Earth is as flat as it was believed to be in ancient times. That said, perhaps there are unrecognized realities where a flat Earth exists that we are unaware of.

There is the possibility that the Earth may at times be flat from other perspectives; why shouldn’t this be conceived of as a possibility?

There is no doubt that there is disinformation on social media, including on Twitter. How much damage can disinformation potentially do?

  1. Hate speech is harmful and must be fought against

If we let hate run wild on social media, hate will not take much for its flames to fan. I am begging the question, but if you give the haters an inch, they are going to take a mile. A herd mentality is in evidence in social media, which means that there could soon be additional subsets of the world population with hate in their head.

In 2022, on Twitter, as hate speech became more and more part of ordinary life, there have been attempts to stem the tide, like banning hatemongers, and reducing visibility, via the algorithm, of tweets that have the flavour of hate. When I was young, I was all about free speech until I got confused in college. Suddenly, I didn’t feel so smart.

I didn’t know as much as I thought I knew. A responsibility to the truth is difficult. There are so many bad people in a world that many would like to view as “good.”

We should not be separated by hateful ideologies when everyone should be able to live a decent life regardless of race, gender, income, etc. Hate has, at times, been such a horror that it is difficult to relate to it in any capacity. Victims of hate, like people who are bullied on the Internet in a way that erodes their mental health, need protections that a decision like opening Twitter to additional free speech may not afford them.

The Internet, as it’s understood, as on Twitter, will continue to be a jungle, a dangerous place. The right to free speech is a good idea, but the way the issue will be handled concerns me.

  1. Why Free Speech is Sexy

Pinterest
Sexy Tech

Tech changes so fast that there is a perception that we are making change by aligning ourselves with like-minded people on social media. Users without the same level of a network, watch out. According to these beliefs, we similarly interpret our reality.

We often fight to keep our values at the forefront of many conversations. Twitter debates are often dominated by one side. The perception of Twitter is often that it is a town square.

It appears that the voices we hear on social media, as I have read on the weekend on Big Think, usually belong to only ten percent of users overall.

10% of people are dominating social media. What if the other 90% spoke up? – Big Think

https://www.google.com/url?rct=j&sa=t&url=https://bigthink.com/series/collective-illusions/social-media/&ct=ga&cd=CAEYByoUMTQzMTk0MDY4NDMzMDk5NTY0MTYyGTNkZTBlOWUyZmQwYjYyMzc6Y2E6ZW46Q0E&usg=AOvVaw3mTmIeYPCmBTzB6KgrjhQJ

This is an echo chamber. Those ten percent are the loudest, and deafen opposing points of view. In disputes between the right and the left, the Twitter algorithm favours the standpoint of the left.


VOX – Pol

That sounds like one smart algorithm, but it is sophisticated enough to understand the idea of the topic. Twitter may act differently if Musk purchases it, and rebrands Twitter in possibly undecided ways. That is why the drama with Musk and Twitter is so compelling.

With Twitter, they gave us something that we could access we didn’t have previously. This month’s word prompt is the word green. I started the year 2022 doing a daily blogging exercise called bloganuary, where, for as many days as I could in the month of January, I posted according to bloganuary prompts.

Presently, posts from the WordPress Tavern blog incorporate a month-to-month word brief. By the way, my Twitter handle is https://twitter.com/findingenvirons

Privacy is not explicitly spelled out in the Constitution as freedom of speech is in the First Amendment. Larry Flynt

Read more at https://www.brainyquote.com/topics/freedom-of-speech-quotes

Facebook https://www.facebook.com/findingenvirons

How to get featured on TikTok FYP: a case study in action

One of the most effective ways for TikTok users to go viral on the app is by getting featured on TikTok’s own “For You” page. People start to wonder if they will have any control over which posts will be featured in this area or if they can do this themselves. It turns out that there are still many tactics you can use to get your content onto your targeted audience’s For You page, but it all comes down to a larger audience.

You want more traffic coming from your For You Page than your profile or following if you make TikToks for the public. I have a case study in mind that might be relatable. The kind of changes I would personally like to see is an increase in the availability of creators on other platforms, Bandcamp-style, but influencers and the like in addition to those who are struggling musicians.

Others may have an interest in that same dynamic, for money when someone listens to their music. PhoneArena.com reports TikTok has announced its all-in-one music platform, SoundOn.

https://www.phonearena.com/news/tiktok-announces-soundon-its-all-in-one-music-platform_id138954

Quick hint: listing a ko-fi link in your profile may get you a few bucks.

Although the pandemic shook my confidence in my ability to predict the future, I remain of the opinion that social media generates positivity.

I mean, if you’re inclined to start faking Tourette’s Syndrome because of TikTok’s algorithm, okay. My understanding is that Meta (“Facebook”) is aggressively competing with TikTok with Instagram Reels, but I haven’t seen that service, so I’m not sure how it works.

TikTok at the end of April 2020: Remixing ideas

Meet Bella Poarch. In addition to having over 66 million followers, Bella Poarch is one of the most popular TikTok creators of all time. She joined TikTok in April 2020, and a video of her lip-synching went viral. Her career has been fraught with controversy at times, and she just released her debut single “Build a Bitch”.

Vogue

Originally from the Philippines, Bella Poarch’s birthday is February 8, 1997. She experienced childhood in the Philippines and later moved to Hawaii. On August 17, 2020, Bella Poarch uploaded her “M to the B,” lip-syncing Millie B, which caused Bella’s popularity to explode.

Did you know that?

Rapper Millie B is from Britain. A fellow grime artist, Sophie Aspin, is the target of the song’s joke. In 2016, Sophie Aspin and Millie B changed the grime scene forever in Blackpool, a large town and seaside resort in Lancashire, England.

A grime song features a very low-pitched bassline, a minimal rhythm, and a vocal by an MC. Here’s the point. Half a billion people watched Poarch’s face bob up and down for what reason?

Quite simply, these are the logical endpoint of the entertainment algorithm on TikTok, which is young people who focus their conventional attractiveness in easily repeatable formats.

Capital XTRA Hip Hop

https://www.capitalxtra.com/features/facts/bella-poarch/

Your TikTok may do well if you engage with commenters and encourage them to continue commenting. By the by, assuming that your video is becoming famous online on TikTok when you are answering, do not go excessively quick, or the algorithm will impede you.

Bella has a Bible verse, “Love drives out fear, but perfect love does not fear,” tattooed on her chest. John 4:18 says that “perfect love casts out fear.”

The whole verse says this: “There is no fear in love. But perfect love casts out fear because fear has to do with punishment. The one who fears is not made perfect in love.”

I am not sure if God sent Bella to TikTok, but she definitely outgrew her circumstances. Bella is reportedly single.

Viral TikToks are confidently followed up: Bella’s curls

Bella debuted her curly hair on Instagram at the beginning of 2021. Alongside two selfies showing her long curly hair, she wrote, “My natural curls.” Social media is flexing at its best.

Capital XTRA Hip Hop

https://www.capitalxtra.com/features/facts/bella-poarch/

People generally signal others to convey status or to influence them. A thing like Bella’s hair, before she straightens it, is exhilarating for her audience because she is such a grand influencer. She additionally showed up in the music video for “Cirque,” by American vocalist Sub Urban.

In the video, Bella plays Sub Urban’s love interest in a 1920’s era Burlesque bar. Traditional burlesque combines comedy and provocativeness, featuring choruses of female dancers, singing, and slapstick humour. But since its invention in the 17th century, it has evolved.

TikTok is making social media so successful for so many people. It is alternately cute and funny. Of course, TikTok has now become under scrutiny for reasons similar to the inquiry of whether Facebook is hard on young people’s mental health.

A whistleblower, Frances Haugen, made national news when she revealed that Facebook had conducted research into the subject of its potential for addiction and harm to children and younger users. It made an unpleasant reality for Facebook, and the ripple effect (negative, in my opinion) continues.

While TikTok may remain a champion of short-term videos, it is still a competition that will improve for user-created short videos. It’s kind of trendy to be anxious and weird on the Internet, at least among young people. However, I can manage that quota competently by myself, so I don’t have to compete there.

TikTok users come in all shapes and sizes. Good luck, whether you pursue YouTube Shorts, Instagram Reels, TikTok, or anywhere else. Let this not be God’s Final Message to his Creation.

If this case study was useful for you, you’re welcome to let me know by emailing me at abackfish465@gmail.com

Are there any causes you’re passionate about and why? #bloganuary

It wasn’t until I wrote the bloganuary writing prompt for January about being inspired by someone that I realized how highly I regard Russell Brand’s social criticism on YouTube.

Who is someone that inspires you and why? #bloganuary

Writing my viewpoint made me see that some of Brand’s observations are making sense, and must be to a lot more people, too.

I think Russell Brand sees a transition to a world of smaller and better-knit communities, a more ideal world where the individual flourishes and the community meets the needs of all. When Brand refers to his understanding of how such a world might look, I start to think he’s onto something.

Brand’s other channel, Awakening with Russell, is geared to meditation and devoted to helping people look inward at themselves to begin to recognize what’s there.

It would be perfect if we lived in small communities where our wants were satisfied, yet we could rest assured that people everywhere else likewise have what they need. There would be no warfare. The world is a little like John Lennon described in the lyrics to his song Imagine.

I don’t think Brand wants a tough commute and a grind behind a desk with only hazelnut coffee or the like and a donut or danish to start the day. I’m sure he doesn’t.

It seems like his values are that of a gentleman who holds others in high regard. His videos praise his viewers, and he makes fun of concepts like the metaverse, Mark Zuckerberg’s creation for remote workers. Brand doesn’t think that’s the right direction for people to go in.

Oftentimes, Brand pokes fun at established institutions and is cautious of totalitarian-leaning change that right-wing speakers employ in an attempt to control individuals more efficiently.

I think Russell Brand represents a cause I could get passionate about.

What is one life lesson everyone can benefit from learning? #bloganuary

Everyone has the same shot at the same time in their lives. Fortune favours the bold, and I remember working locally in sales and my manager, a lightweight, middle-aged lady matched against my early thirties or mid-thirties, called out, “Didn’t your grandmother teach you that?”

The lesson was both spoken and fated to be a memory, until tonight. The subject of a day-to-day example is hard for me to compose. I almost feel as though I should read something new. I didn’t know I would find it so hard to write a post about the question of what every person needs to learn. I thought I could write of love, or perhaps family, but I didn’t settle on either of those topics. I remember what my sales manager asked about my grandmother, and I knew that was probably the best lesson the lady would give me.

It was a seasonal job, mostly year-round. I exited it discretely by failing to call up the office, at the end of December. Some well-timed holiday wishes and I might have stayed employed there. A call a little too late, and I saw I’d been too optimistic. The same opportunity was present for everyone who knew to call. I was too late, and it wasn’t owing to my ability to do the job that it became kind of a fail for me, it was realizing that perhaps I’d better settle in or I would be left behind. It was a two-part lesson.

The second part is to go the distance and make an initiative. Two notes: draw on whatever positive direction you were sent. Once situated, continue and you’ve got a cue to aim with.

Photo by Matthew Henry on StockSnap

Thank you, WordPress, for the January writing prompts.

What do people incorrectly assume about you? #bloganuary

I think people sometimes assume that I’m confused. There are many times that my mind is not on matters at hand.

Photo by Matheus Ferrero on StockSnap

I also deal with an array of difficult situations. This month I updated my Twitter bio to include the phrase, “Avid problem solver.” It is meant as a joke. It doesn’t really strike me that funny, but it says, I guess, that I don’t mind obstacles. What people might take it for, as in what it’s about, is that I am kind of a rearranger, you might say. I look at what we got, and I try to improve upon it.

The reason people might not see that in me is that I can be a little brooding over life situations that are difficult for me. I’d say that a lot of the time, I am a happy person, but when the walls start to close in, I sometimes feel my best recourse is to get outside this place and to let a solution come to me. A hot shower is second to this.

I am a playful person, but I feel that I encounter irony frequently. The real-life sort of irony is kind of comical for me, and I don’t always have someone to share it with. Sometimes I am just admiring situations that are at hand in other people’s lives, and I feel better than it isn’t happening to me. But to even think about it, that’s the confusing part.

Many people, I suspect, desire mindfulness and self-awareness, compared to being in a state of confusion. I am not about getting confused, but confusion does occasionally happen. I am just trying to keep my mind on the job. I want to believe that I don’t appear to be confounded.

I have a good sense of humour.

What makes you laugh? #bloganuary

As Reader’s Digest has been known to recount, laughter can be the best medicine. Laughter is a ready stress-buster. In fact, without a few laughs, the atmosphere feels oppressive and distressing.

Photo by Greg Raines on StockSnap

Melodrama. Ivan Reitman comedies. Trailer Park Boys. Inappropriately inane emotional notes. Noisy songs that ignore rules of composition. Underwhelmed artists. Films with blissful dialogue.

Ridiculous Internet trends (the hive mind). Obscure Twitter highlights. The excesses of the most fortunate, who have strayed into bad taste. Beautiful, happy cats.

Stephen Malkmus. The Netflix original Flaked.

YouTube humour. The notes of sarcasm that Mutahar of someordinarygamers hits. Riverdale plot threads. Alex Meyers’ critiques of Riverdale. (Almost anything for young adults Alex Meyers likes to despise).

Unnecessary reboots. Well-highlighted irony in cinema. My best friend’s best moments. Being confronted by my own origins. “Postmodernist” or “meta” formula-breaking.

Jerry Seinfeld. Charlie Sheen. My brother sometimes gives me a laugh. His children have been known to give me a chuckle. My sister’s toddler is dear.

Bending reality to the will of the masses. TikTok comedians. What mainstream news opts to single out when the subject matter isn’t too grim nor necessary to be reported. Certain books on the market, whether inordinately silly accounts of common obstacles or cheerfully oblivious celebrity opuses. Faking spectacle to hold on to celebrity status.

Social turbulence. Sometimes optimism in the face of distressing evidence requires a sense of humour in the wake of steep inclines. The last laugh.

Steadfast resolve to succeed. Motivation messages for Generation Z champs. Productivity cult nonsense. Promises of the four-day workweek.

Tim Ferriss. Mark Manson. Bad decisions by Mark Zuckerberg. Really cool, grim scenarios. Characterizations in videogame cut scenes.

Hayden Christensen’s shift to the Dark Side of the Force. Lucasfilm decision-making. The decision to make superhero films unnecessarily dark. What passes for fantasy in the realm of three-act cinema.

Lol. 🙂

Who is someone that inspires you and why? #bloganuary

Do you know who’s inspiring? Mr. Russell Brand on his political channel right now has become inspiring. As he often introduces his videos with this tidbit, I think he has four and a half million subscribers. I believe that Mr. Brand’s become the largest political channel on Youtube, and he has no taste for politics. Remarkable.

When I tried to describe the man’s “rebrand” (see what I did there?) to my sister Kaite, I wrote that Brand is shallowly savaging the establishment. I was trying to get a handle on whether she’d take an interest. It isn’t shallow, or at least I don’t think so. Brand’s Youtube material is provocative–when he does a good video, he’s talking for near on fifteen minutes, and he keeps on being pretty interesting the entire time.

I think he’s doing shows in the UK the next five months, as well.

I guess that’s inspiring because Brand is presenting that he has answers–he’s like a very schooled hippie. For a long time, I only knew of him as a comic actor, but, by now, I’ve heard that he near led a revolution on Youtube, waging war on UK political figures. That said, after his last “rebrand,” he returned as a less direct combatant, probably a safer stance to take. By comparison, I am not a funny guy, although I can get sneers in a heartbeat. You know what, though, like one of my uncles said, it’s a free country.

I’m an introvert, where people enjoy different kinds of social life, with none of my interests. I guess I’m different. When I see Mr. Brand has hit the nail on the head, I quickly become engaged by it, and I want to hear what’s gone on and what Brand’s thoughts on the matter amount to.

Today Slate is saying Brand is wielding disinformation. https://slate.com/culture/2022/01/russell-brand-pandemic-paranoia-youtube-channel.html

What was your favourite toy as a child? #bloganuary

My intuition tells me my favourite toy, as a child, was a plush Ernie toy, Ernie, the resident of Sesame Street who graces the TV sets of viewers.

Sesame Street-and I suspect it continues to run–is the public television series with both people and puppets as residents and visitors, on an unusual street, where it is normal to teach life skills like counting and spelling. I am not sure I gleaned a lot of learning from watching, but, when I was small, it could be I did. We had a set of Bert and Ernie dolls in our house.

Bert and Ernie usually disagreed on how they should be living. I am not sure there is a pattern that emerges from accepting that these two blokes live together in a weird, weird world, but perhaps one does. Anyway, I don’t think I am as small and round as Ernie, nor do I lend myself as much to being as silly. I suppose I’m silly much of the time, anyway, but I don’t think Ernie was a role model for me, just a toy that resembled a person.

I had a fair bit of intelligence, as a child, and I’m not sure I played with the Ernie doll as much as it kept me company, when I was entertaining my lonesome, in my childhood bedroom. It is, like I said, only my intuition that informs me of this. I am trying to be honest in the face of a somewhat challenging question about a childhood toy.

I don’t know what the likes of psychiatrist Sigmund Freud would have made of my bond with Ernie, but I don’t recall taking him out of the house, or anything like that. I think he merely kept me company when circumstances dictated that I be on my own.

Bert and Ernie are just friends