For April 2020, the WordPress Discover challenges are back. Ben Huberman is leading them this week.
Today’s Discover theme is the word “new.” The challenge suggests reflecting on a new activity. “New” sometimes carries with it a connotation of “young,” and what is younger and as delightful than the going platform for fifteen-second video, TikTok?
It is clear that the social media video service TikTok appeals to the young, but some adults use it, and while I suppose it requires discretion, there are a lot of funny fifteen-second videos that are wonderful. Teaching myself the use of TikTok has provided the biggest payoff for me of late, in terms of an activity that doesn’t do anything short of providing enjoyment.
Why should youth culture be exclusive to the young? If you have any interest in cultural phenomena that characterize youth culture, whether you’re an adult or not, TikTok provides video-format feedback for your interest in a way that is mostly unique to the platform.
I invented a strategy to discover videos. The most popular entries among the fifteen-second video presentations don’t always interest me, but I devise ten phrases at a time, which is how TikTok works, that I use to search for people who have cool videos. I run through them and see what jumps out of the results for me.
For example, any short phrase, like, for example, the two-word phrase “next message,” provides a variety of random but potentially interesting video results. It certainly isn’t scientific, but that’s the tact I take in my pursuit. Obviously, fifteen seconds is a very short time, but even a few minutes on TikTok can pay off.
For example, specifically, any interest in, say, Star Wars is easily accommodated. There are so many Star Wars fans on TikTok, and, as I’ve said in another post about TikTok, the phenomenon of identifying yourself by a Lego Star Wars picture is persistent. Although the latest film trilogy has concluded, with Season 2 of The Mandalorian and also Season 7 of the animated prequel-era Star Wars series The Clone Wars, Star Wars continues to be a “presence,” like Obi-wan Kenobi was for Vader in 1977’s Star Wars film, aboard the Death Star, it is true that any interest in Star Wars is easily met on TikTok. Wonderful, all in all.
December 2017 my brother and his wife and kids gave me an unusual gift for Christmas, a puzzle game celebrating The Beatles’ music The White Album. It is unusual mainly for the fact that the cover of The White Album is entirely the color white, which makes the puzzle an exercise in assembling puzzle pieces all the color white. It is as if the wrong end of a game of chess game came down on you.
I think of The Beatles being a radical success in music history, given the enormity of their popularity, even decades later.However, how does that view of The Beatles relate to contemporary ideas about success, and how it is won?
I have ten reasons I’m suggesting that success like what The Beatles enjoyed is actually a weak link in terms of what it means for the individual to pursue preconceived notions of success and how it is misleading. The first four were presented in a previous blog post. The remaining six are presented here.
Netflix is the leader of the pack, I believer, for video streaming. They devote an enormous budget to original content and their selection of existing content is good. That being said, Disney is entering the streaming video service market soon, as is AT&T, I understand. Netflix in my region is compatible with my TiVo, as is another video streaming service, the free video streaming site Tubi. The selection on Tubi is big, but they don’t offer original video. Both Netflix and Tubi are compatible with my TiVo, but the selection of videos on Netflix is good and for Tubi, not so much. I want to step out of the chain of logic to ask if that implies that Tubi is a weak link. Netflix is a completely enjoyable experience if you watch video and Tubi is an extra addition to the TiVo I watch TV with. It isn’t too hard to say which could be better assessed to be a radical success in the future. That being said, while Netflix needs to make a lot of important decisions before the day is done to remain ahead of the curve, Tubi is probably under far less pressure. Does Tubi’s relative weak link status mean that it isn’t a success? It is free.
Going forward with the theory that radical success means enormous difficulty, consider the contender that could grab much of Netflix’ market share, Disney. Disney is certain, given its weight as an entertainment brand, to include great films and shows, being known for its films, television, toys and theme parks.
Which of the two, Netflix or Disney, will be more of the radical success–that a good streaming service can be? Or will they both amount to great success? Disney has built in family-appeal given its products for both adults and kids alike; Netflix has been building that kind of appeal from scratch. Will either Netflix or Disney be a weak link? It seems important to me that entertainment be good when it is accessed or experienced.
It would be a shame, I think, for the bottom to fall out of Netflix if it were to become a weak link given competition. Netflix has a reputation for spending extravagant amounts of money on shows and films while not necessarily having a concrete plan in place to recoup its expenditures. As I said, Disney already has an enormous built-in capacity for success in the future, in addition to plans for its new streaming service
3. I started this post by saying there is a fiftieth-anniversary release of The White Album coming 11/9. From what I understand about music streaming services, Spotify has a great conversion rate bringing customers from free use of Spotify to the premium version. I would ask if taken to task whether Spotify will be a “weak link.”
From what I can tell, the selection of music with Spotify is wonderful. I’ve never actually searched for The Beatles, but I am sure they are there. The selection is good. I have fewer specifics on hand, but I wouldn’t appreciate seeing Spotify become relegated to “weak link” status, as it seems to be an awesome service.
It is understood that The Beatles essentially recorded The White Album live to 8-track tape, and for everything they’d done in the name of their music they were in fact recording music that would be a bit of a farewell to their fans. If less scrutiny was being given to the music emerging on The White Album, would The Beatles have lasted longer and recorded songs for longer than they did? I think it is possible, for when something is intended to be “perfect,” it is often a departure the way a pinnacle climbed must then be descended.
4. If you are following this argument, you can guess that the weak link I’m referring to is the President of the United States. I don’t like to posit criticism of the United States or its politics, but an example of someone about who there is much to decry that could be a weak link is the President.
As he is someone who was a TV star, I think it is worth mentioning here the radical success that he is known for enjoying and how at the same time the President has mounting problems that he is both a radical success, being wealthy and commanding power, but also a “weak link” in that he could bring down the whole show if he is not effective. President Trump has a knack for appearing with ferocious emphasis again and again in the news, and yet he faces so much criticism and real-life repercussions and consequences that I think he makes a great example of a “weak link” who is at the same time a radical success.
The President brings to mind so many components and elements of radical success gone wrong that it is becoming clearer all the time that the President of the United States is an extremely divisive man. Donald Trump Says China Remix
Motivated to Entrepreneurship
5. The ninth reason I want to assert that a weak link can be very much undermining is the idea that if you begin to succeed as an entrepreneur you can find yourself under more pressure than you ever anticipated facing. Making money is many people’s idea of success, but you have to put in years of work to make dreams come true. And in this scenario, ironically, you yourself could be the weakest link if you don’t meet obstacles well.
Unless you keep improving, day in and day out, you could end up being the weak link in your organization simply owing to the fact that your luck could change. If you have found a strategy that makes you King Midas, turning everything you touch to gold, if all of a sudden your luck changes, you may now be suddenly in a seat of weakness. The Secret to Self-Motivation | Gary Vaynerchuk’s GREATEST Motivational Speech Ever!
You need to keep improving and being good. Everything that took you somewhere is behind you; you have to continue to make great decisions. I suspect you’ll see for yourself if you falter.
6. The final reason I want to take back to Geeks + Gamers. If you have someone, like Jeremy, who has more than one channel on YouTube, who is comfortable discussing games, films, and sports, a very articulate individual, who sees success coming from YouTube, from a Facebook group, from Twitch I suppose, who challenges who is at the top, as with The Last Jedi remaining a highly successful film, however vocal its detractors, I think it is a philosophical note to say that if you are at that pinnacle I referenced above, there is any number of reasons your descent will be hastened by those who come after you. You have to reach that pinnacle in excellent form; and you have to leave it in such a way that it endures, that there could be a fifty-anniversary, that there could be another billion-dollar blockbuster, that there could be a second term. This is all vital, from a philosophical standpoint, what must be done if radical success, like the kind that spreads all around the globe, is to be achieved and then preserved. CLICKBAIT : A YOUTUBE STORY
I was amused by the Christmas gift last year of The White Album puzzle game I got from my brother and his family. If you have read this, please feel free to “like,” “follow,” and/or comment.