The 19 Best Resources for Feeling Less Like Facebook is an Empty Hq

As consumers spend less money, companies will also slash their advertising budgets. As two of the largest digital advertising platforms in the world, Facebook and Google will bear the brunt of that slowdown. Last year, Facebook generated nearly 99% of its revenue from ads, while Alphabet generated 83% of its revenue from Google’s ads.

-Leo Sun 3/13/2020  https://www.msn.com/en-us/money/topstocks/facebook-and-google-are-more-exposed-to-the-coronavirus-than-you-think/ar-BB119fFC

Let us begin.

Photographer:
Wilfred Iven

The weekend I wrote this, The Verge had said that, given the obligation to let their employees work from home, Facebook CEO Mark Zuckerberg admitted that Facebook is taking a hard hit.  I had wondered if again Zuckerberg would do all right, because of the overall usefulness of Facebook, despite their somewhat dubious reputation as a tech company.  I am interested in what more knowledgeable people than me have said is going on.

Photographer:
Steve Johnson

Thinking about this, I imagined empty Facebook offices.  Online research pointed me to the site FACEBOOK Design, about business strategies.  Great looking webpage.

I read the seven areas FACEBOOK Design is interested in explaining.

i.  A COLLABORATIVE PROCESS

The idea of FACEBOOK Design begins in a collaboration.  The incomparable David Fincher 2010 film The Social Network recounts the narrative of Mark Zuckerberg, who made Facebook a reality, imaginatively succeeding.  On the off chance that you are a visionary, The Social Network is an important film to appreciate viewing.

You know, you really don’t need a forensics team to get to the bottom of this. If you guys were the inventors of Facebook, you’d have invented Facebook.

— Mark Zuckerberg (Jesse Eisenberg), The Social Network

ii.  DESIGN BEHAVIORS

https://facebook.design/companybrand refers to Clarity, Empathy, and Creating Space as the practices which make FACEBOOK Design a success.

clarity

noun

  • 1.the quality of being coherent and intelligible: “for the sake of clarity, each of these strategies is dealt with separately”
  • synonyms lucidity, lucidness, clearness, perspicuity, intelligibility, … more antonyms
  • obscurity, vagueness
  • 2.the quality of transparency or purity:”the crystal clarity of water”
  • synonyms limpidity, limpidness, clearness, transparency, translucence, pellucidity, glassiness, purity, rare:transpicuousness antonyms
  • opacity, murkiness

empathy

noun

  • 1.the ability to understand and share the feelings of another.

iii.  THE WORDMARK

The typography of the word Facebook on the world wide web is an example of successful branding.  I personally never undertook branding myself very seriously, as I don’t believe branding is the element that makes or breaks someone self-employed.  Of course, many would disagree, as being on social effectively means that have you branded yourself.

iv. AN EMPATHETIC COLOUR PALETTE

Solitary hues reflect inconspicuous great taste.

v. MOTION

Perhaps referring to a desire for web services to seem futuristic, FACEBOOK Design says that the product presents a sense of motion.  I had thought the correct word for the context was “mobile.”  Maybe the word “movement” better reflects what Facebook does for the individual.

vi. ART DIRECTION

Art direction, I think here, means looking at Facebook, as highlighted by the design team, I normally thought, to simply be creative.

vii. MOVING FORWARD

I realize that, for instance, clients who spend on their business pages would recommend it, if someone asked me about social media.

Putting these together, if you are running a business on Facebook, or have a fan page or even just own an impressive Facebook page, the ideas behind these might help you.

* * *This is interesting, too.  I found https://en.facebookbrand.com/facebookapp/ …searching help for Facebook, an outline specifically how to make professional-quality ads. I want to talk about that next.

Facebook has gone to serious lengths to try to help an entrepreneur come up with effective ads.  This pack is potentially something lucrative.

Brand Guidelines and Assets

Facebook means business about improving your work and breaks down in a few ways.

The Basics

https://en.facebookbrand.com/facebookapp/ …breezes through the “f” Logo.  It also tries to preserve the design or colour.  The Facebook brand, I think I have a perception of–I have put thought into how to coordinate a Facebook page.

Talking About Facebook

Several phrases are suggested to write a call-to-action for an ad on Facebook.

To teach an effective Facebook call-to-action

Copy Standards

A couple of points about including the word “Facebook” in ad copy are checked off on https://en.facebookbrand.com/facebookapp/.  The font size and style should be consistent.

Photographer:
Nguyen Nguyen

Solid Sources

https://www.forbes.com/sites/miketempleman/2016/02/24/7-credible-resources-to-help-you-learn-facebook-marketing/#559c6de91579

Also, Forbes once identified in one swoop several resources to help you.

1) Jon Loomer

Through an expert excursion that went from the NBA and the American Cancer Society, Loomer “gets” Facebook.  He gives free and “freemium” guidance to advertisers.

2) Digital Marketer

Anybody with enthusiasm for computerized promotion can get advanced exhortation:  http://www.digitalmarketer.com/  They spread email, social, search, and that’s just the beginning.

3) Social Media Examiner

I have a personal interest in this.  The webpage posts blog articles once per day to stay up with the latest, to gain understanding into ROI, and that’s only the tip of the iceberg.  I read their articles occasionally.

4) Facebook Ads University

Inspired by an engaged methodology that covers Facebook well beyond all other computerized techniques? Look no farther than Dominate Web Media’s Facebook Ads University.  This asset is especially unique in that it’s a membership to assist you with streamlining your technique with exercises, recordings and different assets.

These points, once published on Forbes’ site, I’m recreating in part here to help illuminate what you need to know. They began with the name Jon Loomer and they continue here.

5) Social Media Explorer

This is another one I use myself.  This asset is all blogs.

The office behind this blog, SME Digital, is a pioneer in content, a specialist proceeding to post top-notch content for advertisers.  The posts themselves are long and informative.  I read them now and again.

6) Social Pros Podcast

Another office respected for its skill online, Convince and Convert are behind the Social Pros Podcast. Every week, Jay Baer and Adam Brown welcome a visitor from the field to discuss online networking.   The outcome is enlightening.

7) Facebook

Last but not least, Facebook itself is an impressive resource.

I’m on Facebook.  Like me on Facebook  https://www.facebook.com/LouthUnited

I joined Facebook a long while back after going full speed ahead, to become reacquainted with individuals whose comeuppance had been like mine in grade school.  I don’t have a big Facebook page, but I helped steer a local cemetery, whose care is in the hands of my family, onto Facebook, and before the current health crisis there were steady results.

Looking to pull in advertisers, Facebook has distributed a wide scope of articles.  In a progression of recordings and posts, you can find out about setting up your page, running a promotion, estimating, and considerably more. It’s a priceless asset for advertisers, regardless of whether you’re beginning or are hoping to build the vital component.

These are only a couple of incalculable assets accessible to Facebook advertisers around the world. Be that as it may, they’re wonderful – buy into the email, tune in digital, read blog entries, and before you know it, you will be a specialist.

Facebook is an incredible method to work together.  I enjoy Facebook, and I hope that I get an opportunity to continue to interact on it in the nomenclature of the cemetery whom I represent and that is operated by my father, Peter.  You’re welcome to comment and/or to follow.  I am also available on Twitter, where I’m a bit further off the radar:

https://twitter.com/findingenvirons

Brief tips for keeping up

Church at cemetery

I am updating this a year later–this is the early morning of August 12, 2018, and I published this post after curating it from something I did October 20, 2014.  I am the SMM and junior operations director for a small not-for-profit cemetery.  I have my hand in as a blogger to complement my research and social media skills.

We’re on Facebook:  https://www.facebook.com/LouthUnited

How is your content doing?  Are you keeping records?

There’s nothing intuitive about being outfitted for killer content.  It’s Internet 101.  There’s engagement and then there’s conversion.

  • Be relevant in a sprawling web environment

You won’t be able to see the horizon on the world wide web.  It goes on and on, and your time can disappear into it the way tree leaves lose their pigment and then fall.

I hope that you have a plan because goals are incredibly important.  You have an uphill battle to face already, and without clear goals for you to pursue, you are spinning your wheels and going nowhere.  I definitely wish I’d tackled it more systematically years ago.

Try challenging yourself by investigating new techniques for setting goals, and see what you can put into effect.  I realize this is advice for a beginner, but if you are new and you read this, please understand that I am doing my best to run over some basic tips that you can put into practice for yourself.

You can prioritize what you want to achieve if you put some planning into what you are about. If you have the spontaneity and creative mindset to be headstrong, I’m sure that’s ok. If you are overwhelmed, and you could be, you need to throw down some controls on what you are doing.

Church at cemetery
Louth United Church

  • Read success stories and compare them to yourself

The world wide web is cool, so don’t fret.  You do need a plan of attack.

Organize your efforts so that they resemble the kind of list in which you might write what groceries you want to buy.  It’s a start!  

Don’t dismiss the inspiration you find by learning about what people who are achievers did to get where they are today.  Above all else, there are plenty of people with good intentions to who you can reach out on your journey across the Internet.

  • Find release in a second hobby

The world wide web has a lot to offer, but you probably need a second hobby if you’re feeling troubled.  Something that you can do in the outdoors might be good, to keep your mind active on more than one front (on more than just your life computing).

Maybe you should be writing offline, to keep your engine fresh.  Reading real-world books is a good idea, especially if you can learn something from them.  That’s a concrete example of how and when doors will open for you.

Speaking of the real world, interaction outside the digital corridors of the Internet has its place for you, distinctly.  Don’t go too far afield by forgetting what’s out there physically.

Dimensions: 1920 x 1440
Photographer: Burak Kebapci

Are you struggling with your brand identity?  Leave a comment for me if you think of something I strongly need to see.  I’m curating this based on a blog post I did the twentieth of October, 2014, which rather needed an update.

I wouldn’t mind hearing of others’ efforts as you keep on descending into the backwaters of the Internet.  I know readers may be reluctant to comment, but you’re very welcome to note here where your online journey has taken you.  And if you do relate, and in fact have found help.

You can “like” and/or “follow” as well.  Thanks!