SEO for Small Business Owners in the Digital Age – Part III of III on Local SEO 10 Ways to Establish Yourself as an Authority

Today is the tenth anniversary of this blog. I registered ten years ago today.

It’s been something else. I am not sure how pro it seems, but as a hobby, it’s provided me with quite a bit of satisfaction.

Photo by Words as Pictures on StockSnap

SEO is search engine optimization, which is how I’ve guided search engines to my blog. According to SEO, authority refers to a site’s importance or weight relative to a search query. When determining the authority of a webpage, modern search engines such as Google consider many factors (or signals).

There’s no denying that there’s fierce competition in the blogosphere for high-ranking placements. However, the “reign of terror” is over. It used to be that you had to outsource most of your content production because you didn’t have time to write it.

Here are some guidelines for what you need to do to get reach at your site.

  1. Create great content

I wrote for a content mill some years ago. It’s terrible. That’s the most money I made, however, solely from writing.

  1. Start with a high-quality domain name

I put two words together, finding environs, added the number 1, and made that my domain name. They are random words.

  1. Use social media platforms wisely

You want to be appropriate, and also well-situated. For example, why build an echo chamber on a site that has pulled dissatisfied users away from Twitter, when you could have remained on Twitter and got remarks from both sides of an issue? That doesn’t make much sense to me.

  1. Build an email list of subscribers

It is critical.

That said, I didn’t take this advice myself. The reason is that I do this for a hobby, not to be taken more seriously than that. I have good intentions–I like to feel well-versed in the topics I think to discuss.

I am hoping that I may find something more by doing this that will interest me.

It could be you! 🙂

  1. Host a giveaway or contest on your blog

This advice, in addition, is common to read.

  1. Interact with other influential bloggers in your niche

If you want a leg up on the competition, offering to write a guest post for a more influential blogger may contribute to your success, if it goes well. The exposure you gain may ultimately serve you.

  1. Provide free resources to visitors such as ebooks, guides, etc. (content upgrades) to encourage them to subscribe for more updates from you.

There was a gold rush for ebooks on Twitter years and years ago. I think a lot of Twitter users are interested in whether the deal to sell Twitter to Elon Musk will be successful. It could be a gigantic success.

Musk could back out, as I think bogus Twitter accounts are an issue to him. I don’t think he will, however, in the end. The story is too big to end on a negative note.

I doubt that Musk has much patience for failure.

  1. What are the steps to creating backlinks?
Photo by Leeroy on StockSnap

a) The first step is to find out what people link to. To get great backlinks, you have to find sites that already have fantastic backlinks and examine their link profiles. Perhaps you’ll notice some patterns or learn how they operate.

b) Finding out who is linking to you is step two. How much traffic is your website getting from social media?

c) The third step is to find out why people are linking.

When you uncover your relevance in the big picture, you have an idea of how you fit in and where to go next with the work which you’re doing. Doesn’t that seem cosmic? Proper SEO and a mailing list are two tips that seem to me to be invaluable.

I generally am satisfied enough that I want to keep doing this. You should be, too. The future is hard to predict.

There is quite a bit of anticipation for Web 3.0 and the metaverse. It may be soon for me to turn additional attention to these matters, but I am already reading about the metaverse, of course. It is exciting.

Can I believe that I registered this blog ten years ago? I wonder if there will be another ten.

Good luck, readers. Of course, you’re welcome to like, subscribe, and comment.

SEO for Small Business Owners in the Digital Age – Part I of III on Local SEO

  1. Understand what a publicist does
  2. How to manage your own PR
  3. Why you need content promotion strategies
  4. Get your audience to do the promoting for you
  5. Drive traffic to your website by providing quality content and by being an active commentator on blogs, social media sites and forums where your target market hangs out

What if there were a way to get the press and media outlets all over you?

Growing your small business’s website traffic can be tense. Thankfully, SEO is a challenge that you CAN overcome! Small businesses look for many things when searching for an SEO company, including Features and benefits of SEO services; What are the best features or tools?

How would a business contract work?

  1. No Keyword Research
Photo by Christian Koch on StockSnap

I am referring to how successful you will be without keyword research. Lots of people know that Internet traffic is invaluable. Your reach depends on how you use SEO.

SEO is search engine optimization, which means keywords that help search understand your page. The best SEO will help search engines to rank you favourably.

You aren’t interested in using SEO to impact news on the Internet. You want local influence so that you are a “go-to” guy.

Photo by World Maps on StockSnap

a) Write a blog post with the wrong keyword, then write another one incorporating the keyword at least twice.

For years I deliberately utilized “wrong” keywords. Let me clarify.

I had some idea of what made proper SEO, but I liked the idea of borrowing keywords. I was able to do this because the website where I download stock photos includes keywords.

When I finally decided to conform, what got me on the path was a free tool I discovered that can search the text for relevant keywords, called YAKE! I love it!

Did that solve my problems? Well, no, because my blog became somewhat of a fail even with an improved approach to keywords.

Why was this? The search engines must have detected my attempts to rank higher. A bias was clear.

10 years later: Indexed pages are low and the bounce rate is high.

It will be most worthwhile for you to blog if your blog has a relevant theme. I do this for fun, not to bring home the bacon. I put the time in at it here and there, thinking the outcome may be interesting.

b) After July 24th, 2018, Google AdWords became Google Ads.

There are three distinct campaign types available today under the Google Ads brand, including Search, Display, and Video. Search ads are text ads displayed among search results on a Google results page.

Display ads are typically image-based and are shown on web pages within the Google Display Network.

Video ads are between six and 15 seconds and appear on YouTube.

With Google Ads, you can find out what searches are happening on Google, and how you can capitalize on that web traffic. In the interest of full disclosure, I’m not a business guy, but I know if you are trying to earn profits, Google Ads is a tool that can help you out quite a lot. I’ve only looked at it enough to gain a layman’s understanding.

c) Plug in some keywords that relate directly to your content in the search

Keywords interest me, and I’ve been interested in them since I was taught about them, in 1996. I can remember learning about them in school.

An SEO company will offer to put your business on the front page of Google. They help customize a client’s website so that its SEO makes it attractive to search engines like Google. I’m having a ” problem ” because my SEO isn’t great.

In fact, if you are reading this, maybe you have an idea of what I could do to master some traffic to my blog. At the end of this part of my exposition on SEO, you could leave me a comment if you have a suggestion or feedback.

This article I’ve written is continuing soon, in two more parts.

The Name’s The Thing: findingenvirons

Playing Dungeons and Dragons is something I enjoyed as a child. I named my Twitter findingenvirons. My WordPress is findingenvirons1. The name findingenvirons is two words, finding environs. The first initial of each of the two words combined is Fe, the designation for iron. But that isn’t the reason.

cemetery_wilderness8058The idea of finding environs refers to mapping. I had a basic nineteen-eighties edition of the game Dungeons and Dragons. As a matter of fact, naming game characters is part of the game, but that’s not the reason for findingenvirons, instead of my actual name or the name of my organization. The reason is that in 1987, the game company TSR, Inc, published the volume In Search of Adventure, by Aaron Allston. It was culled from game dungeons that had preceded and remade into an expanded game format for the purpose of playing Dungeons and Dragons. It was fascinating.

In Search of Adventure was about going from the town of Threshold to the city of Specularum. The way through the wilderness between the two dominions was threefold and fraught with peril. In Threshold, there was a merchant named Clifton Caldwell. He had a small castle controlled by monster goblins, an example of the game. Meeting the goblins there was the game.

Another possibility for gameplay was going to the desert to play in a sand city, which was elaborate and dangerous. The sand city was a long way around between Threshold and Specularum. It was a complex city in the desert, with many hazards. It provided many hours of play.

A famous tournament among players of the game was provided as well. In this case, the game took place in a forest where witches held sway over a fantastic castle which stood tall in the sky where lived a fabled dragon. The witches’ castle was rife with danger, and the tournament from the mainstay of the game’s popularity could be recreated for fun.

If the game was a success, and the players were good at the game, the city of Specularum would be found and the evil guild The Veiled Society would challenge the players. There was intrigue in Specularum, and saving the life of Archduke Stefan was ultimately the order of the day, as the heroic players walked hand in hand with royalty.

These adventures were all in the context of playing Dungeons and Dragons.

So, finding environs to me is safety, and findingenvirons the name of my Twitter, and a year and a half later findingenvirons1 is the name of my WordPress. Why the 1? The number one is a homonym to won and my WordPress parallels the idea of finding environs won, for the times the players of my childhood game earned their safety and accolades, in the grand duchy of Allston’s In Search of Adventure book. Some of my best times having fun as a child were behind my cardboard game screen rolling polyhedral dice playing Dungeons and Dragons.