SEO for Small Business Owners in the Digital Age – Part III of III on Local SEO 10 Ways to Establish Yourself as an Authority

Today is the tenth anniversary of this blog. I registered ten years ago today.

It’s been something else. I am not sure how pro it seems, but as a hobby, it’s provided me with quite a bit of satisfaction.

Photo by Words as Pictures on StockSnap

SEO is search engine optimization, which is how I’ve guided search engines to my blog. According to SEO, authority refers to a site’s importance or weight relative to a search query. When determining the authority of a webpage, modern search engines such as Google consider many factors (or signals).

There’s no denying that there’s fierce competition in the blogosphere for high-ranking placements. However, the “reign of terror” is over. It used to be that you had to outsource most of your content production because you didn’t have time to write it.

Here are some guidelines for what you need to do to get reach at your site.

  1. Create great content

I wrote for a content mill some years ago. It’s terrible. That’s the most money I made, however, solely from writing.

  1. Start with a high-quality domain name

I put two words together, finding environs, added the number 1, and made that my domain name. They are random words.

  1. Use social media platforms wisely

You want to be appropriate, and also well-situated. For example, why build an echo chamber on a site that has pulled dissatisfied users away from Twitter, when you could have remained on Twitter and got remarks from both sides of an issue? That doesn’t make much sense to me.

  1. Build an email list of subscribers

It is critical.

That said, I didn’t take this advice myself. The reason is that I do this for a hobby, not to be taken more seriously than that. I have good intentions–I like to feel well-versed in the topics I think to discuss.

I am hoping that I may find something more by doing this that will interest me.

It could be you! 🙂

  1. Host a giveaway or contest on your blog

This advice, in addition, is common to read.

  1. Interact with other influential bloggers in your niche

If you want a leg up on the competition, offering to write a guest post for a more influential blogger may contribute to your success, if it goes well. The exposure you gain may ultimately serve you.

  1. Provide free resources to visitors such as ebooks, guides, etc. (content upgrades) to encourage them to subscribe for more updates from you.

There was a gold rush for ebooks on Twitter years and years ago. I think a lot of Twitter users are interested in whether the deal to sell Twitter to Elon Musk will be successful. It could be a gigantic success.

Musk could back out, as I think bogus Twitter accounts are an issue to him. I don’t think he will, however, in the end. The story is too big to end on a negative note.

I doubt that Musk has much patience for failure.

  1. What are the steps to creating backlinks?
Photo by Leeroy on StockSnap

a) The first step is to find out what people link to. To get great backlinks, you have to find sites that already have fantastic backlinks and examine their link profiles. Perhaps you’ll notice some patterns or learn how they operate.

b) Finding out who is linking to you is step two. How much traffic is your website getting from social media?

c) The third step is to find out why people are linking.

When you uncover your relevance in the big picture, you have an idea of how you fit in and where to go next with the work which you’re doing. Doesn’t that seem cosmic? Proper SEO and a mailing list are two tips that seem to me to be invaluable.

I generally am satisfied enough that I want to keep doing this. You should be, too. The future is hard to predict.

There is quite a bit of anticipation for Web 3.0 and the metaverse. It may be soon for me to turn additional attention to these matters, but I am already reading about the metaverse, of course. It is exciting.

Can I believe that I registered this blog ten years ago? I wonder if there will be another ten.

Good luck, readers. Of course, you’re welcome to like, subscribe, and comment.

SEO for Small Business Owners in the Digital Age – Part I of III on Local SEO

  1. Understand what a publicist does
  2. How to manage your own PR
  3. Why you need content promotion strategies
  4. Get your audience to do the promoting for you
  5. Drive traffic to your website by providing quality content and by being an active commentator on blogs, social media sites and forums where your target market hangs out

What if there were a way to get the press and media outlets all over you?

Growing your small business’s website traffic can be tense. Thankfully, SEO is a challenge that you CAN overcome! Small businesses look for many things when searching for an SEO company, including Features and benefits of SEO services; What are the best features or tools?

How would a business contract work?

  1. No Keyword Research
Photo by Christian Koch on StockSnap

I am referring to how successful you will be without keyword research. Lots of people know that Internet traffic is invaluable. Your reach depends on how you use SEO.

SEO is search engine optimization, which means keywords that help search understand your page. The best SEO will help search engines to rank you favourably.

You aren’t interested in using SEO to impact news on the Internet. You want local influence so that you are a “go-to” guy.

Photo by World Maps on StockSnap

a) Write a blog post with the wrong keyword, then write another one incorporating the keyword at least twice.

For years I deliberately utilized “wrong” keywords. Let me clarify.

I had some idea of what made proper SEO, but I liked the idea of borrowing keywords. I was able to do this because the website where I download stock photos includes keywords.

When I finally decided to conform, what got me on the path was a free tool I discovered that can search the text for relevant keywords, called YAKE! I love it!

Did that solve my problems? Well, no, because my blog became somewhat of a fail even with an improved approach to keywords.

Why was this? The search engines must have detected my attempts to rank higher. A bias was clear.

10 years later: Indexed pages are low and the bounce rate is high.

It will be most worthwhile for you to blog if your blog has a relevant theme. I do this for fun, not to bring home the bacon. I put the time in at it here and there, thinking the outcome may be interesting.

b) After July 24th, 2018, Google AdWords became Google Ads.

There are three distinct campaign types available today under the Google Ads brand, including Search, Display, and Video. Search ads are text ads displayed among search results on a Google results page.

Display ads are typically image-based and are shown on web pages within the Google Display Network.

Video ads are between six and 15 seconds and appear on YouTube.

With Google Ads, you can find out what searches are happening on Google, and how you can capitalize on that web traffic. In the interest of full disclosure, I’m not a business guy, but I know if you are trying to earn profits, Google Ads is a tool that can help you out quite a lot. I’ve only looked at it enough to gain a layman’s understanding.

c) Plug in some keywords that relate directly to your content in the search

Keywords interest me, and I’ve been interested in them since I was taught about them, in 1996. I can remember learning about them in school.

An SEO company will offer to put your business on the front page of Google. They help customize a client’s website so that its SEO makes it attractive to search engines like Google. I’m having a ” problem ” because my SEO isn’t great.

In fact, if you are reading this, maybe you have an idea of what I could do to master some traffic to my blog. At the end of this part of my exposition on SEO, you could leave me a comment if you have a suggestion or feedback.

This article I’ve written is continuing soon, in two more parts.

A Reflection of Where I am with this Blog

August 7, 2013

Often, I do digital Botox on my blog–I update an old post.

This achieves a couple of things–it helps with the SEO ranking, I understand, as a search engine will probably believe it’s new information.  What I’m really doing is curating blog posts which I wrote in the past.

Blogs are commonplace.  If you do any writing, a blog is a helpful way to establish one’s name as a writer. (Don’t convince yourself otherwise!)

Sometimes it goes with a change of direction.  For instance, a fact came to light of which you were unaware.

If you have fears about becoming known to the public, a blog may not be the best way to talk on the Internet.  Or, perhaps, if you have run out of time, and have new responsibilities in your life, or simply new interests, making a blog has become less a priority than you thought it would be.

When you develop your blog for the Internet, choosing to blog from a unique angle may work to your advantage. You can get the result you desire.

My head these days is busy, all the more so with social media.  There is a wealth of information on social media, long in the running. Even though blogging is popular, try to keep your distance while injecting yourself into the conversation.

For some time, I took advantage of the prompts WordPress offered, both their daily prompts and their weekly challenges.  It would be unkind not to share the wonders of the Internet. It is often a convenient part of day-to-day life.

Taking a look into digital communications pays off in various ways, which I will leave to you.

If you enjoyed this post, feel free to, “like,” comment, and/or follow my blog.  All the best to you.

August 7, 2013
Disbanded in 2006, Louth United Church stands in front of Maple Lawn Cemetery, the not-for-profit we maintain