The 19 Best Resources for Feeling Less Like Facebook is an Empty Hq

As consumers spend less money, companies will also slash their advertising budgets. As two of the largest digital advertising platforms in the world, Facebook and Google will bear the brunt of that slowdown. Last year, Facebook generated nearly 99% of its revenue from ads, while Alphabet generated 83% of its revenue from Google’s ads.

-Leo Sun 3/13/2020  https://www.msn.com/en-us/money/topstocks/facebook-and-google-are-more-exposed-to-the-coronavirus-than-you-think/ar-BB119fFC

Let us begin.

Photographer:
Wilfred Iven

The weekend I wrote this, The Verge had said that, given the obligation to let their employees work from home, Facebook CEO Mark Zuckerberg admitted that Facebook is taking a hard hit.  I had wondered if again Zuckerberg would do all right, because of the overall usefulness of Facebook, despite their somewhat dubious reputation as a tech company.  I am interested in what more knowledgeable people than me have said is going on.

Photographer:
Steve Johnson

Thinking about this, I imagined empty Facebook offices.  Online research pointed me to the site FACEBOOK Design, about business strategies.  Great looking webpage.

I read the seven areas FACEBOOK Design is interested in explaining.

i.  A COLLABORATIVE PROCESS

The idea of FACEBOOK Design begins in a collaboration.  The incomparable David Fincher 2010 film The Social Network recounts the narrative of Mark Zuckerberg, who made Facebook a reality, imaginatively succeeding.  On the off chance that you are a visionary, The Social Network is an important film to appreciate viewing.

You know, you really don’t need a forensics team to get to the bottom of this. If you guys were the inventors of Facebook, you’d have invented Facebook.

— Mark Zuckerberg (Jesse Eisenberg), The Social Network

ii.  DESIGN BEHAVIORS

https://facebook.design/companybrand refers to Clarity, Empathy, and Creating Space as the practices which make FACEBOOK Design a success.

clarity

noun

  • 1.the quality of being coherent and intelligible: “for the sake of clarity, each of these strategies is dealt with separately”
  • synonyms lucidity, lucidness, clearness, perspicuity, intelligibility, … more antonyms
  • obscurity, vagueness
  • 2.the quality of transparency or purity:”the crystal clarity of water”
  • synonyms limpidity, limpidness, clearness, transparency, translucence, pellucidity, glassiness, purity, rare:transpicuousness antonyms
  • opacity, murkiness

empathy

noun

  • 1.the ability to understand and share the feelings of another.

iii.  THE WORDMARK

The typography of the word Facebook on the world wide web is an example of successful branding.  I personally never undertook branding myself very seriously, as I don’t believe branding is the element that makes or breaks someone self-employed.  Of course, many would disagree, as being on social effectively means that have you branded yourself.

iv. AN EMPATHETIC COLOUR PALETTE

Solitary hues reflect inconspicuous great taste.

v. MOTION

Perhaps referring to a desire for web services to seem futuristic, FACEBOOK Design says that the product presents a sense of motion.  I had thought the correct word for the context was “mobile.”  Maybe the word “movement” better reflects what Facebook does for the individual.

vi. ART DIRECTION

Art direction, I think here, means looking at Facebook, as highlighted by the design team, I normally thought, to simply be creative.

vii. MOVING FORWARD

I realize that, for instance, clients who spend on their business pages would recommend it, if someone asked me about social media.

Putting these together, if you are running a business on Facebook, or have a fan page or even just own an impressive Facebook page, the ideas behind these might help you.

* * *This is interesting, too.  I found https://en.facebookbrand.com/facebookapp/ …searching help for Facebook, an outline specifically how to make professional-quality ads. I want to talk about that next.

Facebook has gone to serious lengths to try to help an entrepreneur come up with effective ads.  This pack is potentially something lucrative.

Brand Guidelines and Assets

Facebook means business about improving your work and breaks down in a few ways.

The Basics

https://en.facebookbrand.com/facebookapp/ …breezes through the “f” Logo.  It also tries to preserve the design or colour.  The Facebook brand, I think I have a perception of–I have put thought into how to coordinate a Facebook page.

Talking About Facebook

Several phrases are suggested to write a call-to-action for an ad on Facebook.

To teach an effective Facebook call-to-action

Copy Standards

A couple of points about including the word “Facebook” in ad copy are checked off on https://en.facebookbrand.com/facebookapp/.  The font size and style should be consistent.

Photographer:
Nguyen Nguyen

Solid Sources

https://www.forbes.com/sites/miketempleman/2016/02/24/7-credible-resources-to-help-you-learn-facebook-marketing/#559c6de91579

Also, Forbes once identified in one swoop several resources to help you.

1) Jon Loomer

Through an expert excursion that went from the NBA and the American Cancer Society, Loomer “gets” Facebook.  He gives free and “freemium” guidance to advertisers.

2) Digital Marketer

Anybody with enthusiasm for computerized promotion can get advanced exhortation:  http://www.digitalmarketer.com/  They spread email, social, search, and that’s just the beginning.

3) Social Media Examiner

I have a personal interest in this.  The webpage posts blog articles once per day to stay up with the latest, to gain understanding into ROI, and that’s only the tip of the iceberg.  I read their articles occasionally.

4) Facebook Ads University

Inspired by an engaged methodology that covers Facebook well beyond all other computerized techniques? Look no farther than Dominate Web Media’s Facebook Ads University.  This asset is especially unique in that it’s a membership to assist you with streamlining your technique with exercises, recordings and different assets.

These points, once published on Forbes’ site, I’m recreating in part here to help illuminate what you need to know. They began with the name Jon Loomer and they continue here.

5) Social Media Explorer

This is another one I use myself.  This asset is all blogs.

The office behind this blog, SME Digital, is a pioneer in content, a specialist proceeding to post top-notch content for advertisers.  The posts themselves are long and informative.  I read them now and again.

6) Social Pros Podcast

Another office respected for its skill online, Convince and Convert are behind the Social Pros Podcast. Every week, Jay Baer and Adam Brown welcome a visitor from the field to discuss online networking.   The outcome is enlightening.

7) Facebook

Last but not least, Facebook itself is an impressive resource.

I’m on Facebook.  Like me on Facebook  https://www.facebook.com/LouthUnited

I joined Facebook a long while back after going full speed ahead, to become reacquainted with individuals whose comeuppance had been like mine in grade school.  I don’t have a big Facebook page, but I helped steer a local cemetery, whose care is in the hands of my family, onto Facebook, and before the current health crisis there were steady results.

Looking to pull in advertisers, Facebook has distributed a wide scope of articles.  In a progression of recordings and posts, you can find out about setting up your page, running a promotion, estimating, and considerably more. It’s a priceless asset for advertisers, regardless of whether you’re beginning or are hoping to build the vital component.

These are only a couple of incalculable assets accessible to Facebook advertisers around the world. Be that as it may, they’re wonderful – buy into the email, tune in digital, read blog entries, and before you know it, you will be a specialist.

Facebook is an incredible method to work together.  I enjoy Facebook, and I hope that I get an opportunity to continue to interact on it in the nomenclature of the cemetery whom I represent and that is operated by my father, Peter.  You’re welcome to comment and/or to follow.  I am also available on Twitter, where I’m a bit further off the radar:

https://twitter.com/findingenvirons

Impressions of Edits on TikTok, the Force Notwithstanding

By now I am spending much more time on social media. There are days when I enjoy watching YouTube videos from the channel The Quartering, that are usually over ten minutes long each and which seem to be pretty successful for the content creator doing that channel, whose name is Jeremy. Some of his insights into what it’s like it being a successful YouTuber are interesting for me.

Despite an almost-total detox from YouTube I did, for the entire month of February, I find some pleasure once again in experiencing videos done on channels I often watch.

Photographer:
Freestocks.org

The Quartering’s Jeremy gets outspoken about his bad experiences with YouTube monetization and his subscriber count. Today he reminded us again that he’s done with struggling with the 280-character social media platform Twitter.

https://platform.twitter.com/widgets.js

I enjoy many videos from The Quartering and I wasn’t aware until a few days ago that Jeremy was having a problem on Twitter. I haven’t had similar experiences with tweeting that have left me sour, and I continue to enjoy it.

IT is managing the utilization of PCs and broadcast communications to recover and store and transmit data.  Early this year, I saw that the National Post contained a spread about TikTok, the social network to post rapid-fire videos typically fifteen seconds long, often fairly big-budget affairs of dancers busting moves.

  A lot of young people get on bandwagons. I tend to suspect that the young take for granted, often enough, anyway, the same tools with which they have been shown how to use and for who it is second nature.  That stuff on TikTok is noteworthy.

    On YouTube, The Quartering is a channel that finds news media about gaming.  It was with a lot of satisfaction, the other day, that The Quartering presented, with his usual aplomb, the news that PewDiePie commenced the decision to end his channel, subscribed to by ten million users.  Astounding.

    Over ten years, PewDiePie became simply a significant player, on YouTube. I am certain PewDiePie endeavoured to find the right pace while displaying a level of beauty that elegantly flaunted his insight.  He liked to emphasize some of the best of meme culture on the Internet. I think he’s back now, but I don’t watch his videos.

    On TikTok, young people are using Lego to indicate “kid,” or, “Trekkie,” but most likely, “kid,” in the phenomenon of Star Wars fandom.  For me, it’s a good indicator to move off, in a lot of cases, or rather not to click “like,” because of the Lego picture the kid is showing off with.  I get disappointed by the weight Star Wars has, but I enjoy the films and the fandom on YouTube.

    While extremely strong on YouTube, I don’t see as many good edits of the sequel trilogy of Star Wars compared to other popular material.  On TikTok, I may be looking away so often that I am not seeing the best “remixes,” but I don’t understand metrics on TikTok, other than that there are likes on relevant videos.  I think TikTok is an enormous co-mingling of the best and the brightest.

    I see huge amounts of cooperative TikTok and I see happiness, and fulfilled videographers.

    Don’t disregard taking a look, on the off chance that you are difficult to please.  You could find yourself awed.  Besides, you’re free here on WordPress to comment and also follow 🙂 

I guess I prefer words, of a nature that a computer keyboard does indeed capitulate, but there is a lot of creativity on social media.

Photographer:
Field Engineer

I started telephone sales work in the 2000s, but after the economy crashed, I started spinning my wheels. My family got involved when my dad, who during his career with the municipality managed a cemetery for many years, was able to swing a deal when he learned of a little cemetery that required better operations, in his opinion.

https://urlzs.com/cL9Rw

Why Starting to Discover TikTok is the Key to Hillary 2016

to illustrate Tik Tok

Tik Tokkers took credit for undermining the Trump rally in Tulsa this month. While Trump’s team denied Tik Tokkers had anything to do with the lackluster turnout for the rally, it does speak to the possibility that Big Tech may hold the key to the future in its encrypted austere cyberhands.

 J. Clement, Sep 4, 2019 One of the defining phenomena of the present times reshaping the world as we know it, is the worldwide accessibility to the internet. The lovechild of the World Wide Web is social media, which comes in many forms, including blogs, forums, business networks, photo-sharing platforms, social gaming, microblogs, chat apps, and last but not least social networks. In 2019, the global social penetration rate reached 45 percent, with East Asia and North America both having the highest penetration rate at 70 percent, followed by Northern Europe at 67 percent.

https://www.statista.com/topics/1164/social-networks/
Photographer:
WDnet Studio

As luck would have it, my mom sent me an email with a connection to Tik Tok, which my sister and her significant other had got on. My sister and her husband live in England.

I do worry about privacy, which everybody should worry about, but it was clear from the first few videos I enjoyed that a new door had opened.  Could you call it the new grassroots of the Internet?  I don’t know that is an exact description, yet that is the sort of impression I got from my first experiences with the app.

https://platform.twitter.com/widgets.js

Remember when Cambridge Analytica was implicated in shady election returns in the race for the US Presidency?  23RD JUNE Verdict revisited the story. “Over the Cambridge Analytica affair, Silicon Valley was mute, leaving Facebook to answer the awkward questions,” Verdict reported (aren’t Big Tech affairs always awkward?)

Facebook accounts were accused of enacting a naughty political plan.  When this came to light, it was a scandal.

Both a hit to the public impression of Facebook’s reliability and the validity of Donald Trump’s administration, I thought to ask what was going on with Tik Tok four years ago.  It jumped out at me to check it out.

Photographer:
Travel Coffee Book

The initial release of Tik Tok was in September 2016.  Tik Tok is the Chinese application that was the most downloaded in the US in October 2018, Wikipedia says.  —https://en.wikipedia.org/wiki/TikTok “Tik Tok, a Global Music Video Platform and Social Network, Launches in Indonesia-PR Newswire APAC,” markets outside of China. Archived from the original on 25 September 2017. Retrieved 5 January 2019.

Users downloaded Tik Tok more than 104 million times on Apple’s App store during the full first 50% of 2018, information given to CNBC by Sensor Tower, situated in San Francisco.

Tik Tok outperformed Facebook, YouTube, and Instagram to turn into the world’s most downloaded iOS application. Live-streaming was no longer the biggest thing going.  “The biggest trend in Chinese social media is dying, and another has already taken its place,” CNBC said. –Tue, Sep 18 2018

The Internet in China was altered, and there is an evident issue of whether determined weights are adding to control at Tik Tok.  At the point when the Cambridge Analytica embarrassment started to require that web-based media be inspected and controlled, it made sense that Tik Tok could by and by be under a similar kind or increasingly unavoidable restriction, superficially so that there aren’t additional issues similar to what happened at Facebook in 2016.

Tik Tok is home to countless videos, so it wouldn’t be shocking if government unrooted censorship issues.  I think it would be awful if problems similar to the Cambridge Analytica meddling repeated themselves on Tik Tok or anywhere else, such that those kind of nefarious difficulties led to the regulation of social media everywhere.

I had thought this year we might make it a norm to pursue goals of unity and brotherhood, while enjoying economic success; BLM proved me wrong. Verdict characterizes the result as a “stronger and more committed demonstration of support” by Big Tech. If the decade ahead sees social media get dead and buried, that’s some of the best opportunities on the Internet falling by the wayside.

Tik Tok has altered my impression of video beginning with a couple of them shot by my sister and her better half.

Why the Next 10 Years of #WorldInternetDay Will Smash the Last 10

#WorldInternetDay

The Internet Exploded http://www.theinternetday.com/

In 2010, Google assessed the size of all information put away on the web to be about 5 million Terabytes, or, in other words, more than would fit on a billion standard DVDs. Let’s play at looking ten years into the future.

2006, 2010
First tweet, first Instagram image

2005 was the year Star Wars Episode III hit theatres, about the time that Windows Vista was most consistently testing Microsoft users’ patience and the time that Facebook was fast-movingly showing its potential.

Also, World Internet Day, founded October 29, 2005, saw two meteoric success stories in the last ten years or so:  Twitter and Instagram.

Web Milestones That Changed Technology

Mark Twain Predicts the Internet in 1898: Read His Sci-Fi Crime Story, “From The ‘London Times’ in 1904” http://www.openculture.com/2014/11/mark-twain-predicts-the-internet-in-1898-read-his-sci-fi-crime-story-from-the-london-times-in-1904.html When the Paris contract discharged the telelectroscope to open use, and before long, associated the telephonic frameworks. The improved ‘boundless separation’ phone presented the day by day doings of the globe to everyone.

That sounds like online networking.

I’d future-cast the Internet to become like a mold of science fiction stories, taking account that, while the use of “premium” websites will become more expensive, it is on account of the deeds of Ajit Pai, who is convinced that the demise of net neutrality is in the world’s best interests. Losing net neutrality was a Big Tech failure in 2019.  I can imagine individuals creeping into toll-use web stations making available premium websites in exchange for more money than what might be on your phone.

Ten years is plenty long enough for cryptocurrency to become legal tender, and Facebook has begun its internal decisions for public use how to protect people from a repeat of the Russian agents pushing people’s decisions about ongoing US politics.  Also in the next years, the Internet of Things could well become a standard that the rich enjoy while the poor sneer. Generation Z have begun to enter the workforce, but may not remember when the Facebook algorithm hadn’t yet meant, for business pages, like ours for Maple Lawn, that organic reach for the typical business owner on Facebook would plummet very low https://tinyurl.com/stonnrk

Do you need a refrigerator that tells you what’s inside before you open the door? Some people would desire that; for others it might not be necessary.

#WorldInternetDay
World Internet Day

Competition in a free market is most fair if every member of such a world has only to pay the same for all Internet services, as doing business on the Internet may be a short-term solution to employment trouble or otherwise a set of tools to turn a business strategy into a realized dream.

While Russia saw to it that Facebook manipulated democracy in America in 2016, for the sake of fairness, each individual ought to have the same Internet use, rather than an Internet plan that keeps important sections of pages on the web removed from the ability to read and participate with. Americans should press for the reinstatement of net neutrality laws, beginning with the few states like California that know the value of freedom and fairness.

Twice a week, typically, I tweet links to a few trending webpages.  My aim is to keep my hand in at research.  I would like a writing idea to work at while I handle everything else https://tinyurl.com/yx7ms929

Much obliged to you ahead of time for remarking, as well as “following.”  I appreciate the sense I get that good people come around who show appreciation.

The keyword “kindness” is part of the Facebook business page for the cemetery for which I assist in directing its care.  We handle the cemetery solemnly and we try to be effective, not shy of contemporary modes of business.

www.maplelawncemetery.org

August 17, 2018 #NationalNonprofitDay

Louth United, disbanded in 2006
  • Yesterday the website ZDNet reported that researcher Sam Thomas speaking at the Bsides technical security conference in Manchester alerted attendees that WordPress has been rendered vulnerable to a bug for the entire duration of the last year.  While the situation hasn’t been exploited by attackers, Thomas sounded a concern with WordPress that will require a patch.  This is the first, I believe, that it has been reported, which is a fact, I suspect, that lends itself to the possibility that there could be an upset connected to this WordPress bug and the suggestion of vulnerability

 

https://www.zdnet.com/article/wordpress-vulnerability-affects-a-third-of-most-popular-websites-online/

 

Dimensions: 5472 x 3648
Photographer: Negative Space

 

In a different light on what’s happening in the blogosphere, I would like to say here that I think of myself as a reasonably well-informed individual.  I have an interest in being active with a blog, with Facebook, and with Twitter.

What’s come up is that the seventeenth of August, 2018, is a celebratory day for nonprofit businesses.  Despite the caveat at the start of the post, it can be said that if you’re unaware of the significance of August 17, 2018, it is that this is National Nonprofit Day.

I thought I would write something to mark the occasion.  I personally am part of a business that has a not-for-profit status.

About nonprofits, National Nonprofit Day recognizes people who contribute to organizations who generally rely on charitable funding to keep going.  There are a lot of needs that would be underserved if it weren’t for nonprofits.  Funding for not-for-profits helps with needs that otherwise would go unmet, which is great because it helps deal with active problems.

I help care for a not-for-profit cemetery that is small but pretty, named Maple Lawn.

Here is a recent photo.  Me, my dad Peter and his brother, my uncle, Dave, run the cemetery.

Louth United, disbanded in 2006
Formerly Louth United Church, St. Catharines

We don’t specifically receive funding for what we do.  We got involved a few years ago when Peter opted to take responsibility for a cemetery whose trustees no longer wished to care for it.  Since then we have opted to care for the grounds and to handle burials.

My dad worked for many years at the municipal cemetery in the city.  We generally attend to the cemetery grounds once a week, on Wednesdays, and we do additional work as needed.

There’s a church on the cemetery grounds.  The United Church of Canada congregation which filled it disbanded from this church of ours in 2006.  It may sound like we’re carrying out a selfless endeavor, but there are a few advantages, in addition, that I can think of.

Running the cemetery doesn’t require a huge amount of input or direction.  I am on hand to do some of the grounds keeping, and I also put it in time doing research and the like as the cemetery SMM.  My dad does a lot of the work that requires expertise tied to the particulars of operating a cemetery.

While many not-for-profits would operate on a fulltime basis, we write our own hours and we mostly look in our own pockets for what we need to spend.  I recently returned to the popular 4 Hour Work Week book by entrepreneur Timothy Ferriss for the third time now and you can view, if you like, my thoughts on it as the following blog post I wrote

https://findingenvirons1.blog/2018/07/24/pausing-to-read-the-4-hour-work-week/

 

We cover our costs and contribute to the cemetery if someone wants a grave here, or if a funeral needs to be conducted and we do this out of a sense of goodwill.

We have a Facebook page–https://www.facebook.com/LouthUnited–and a website–http://maplelawncemeteryorg.ipage.com/oldchurchcemetery/

I remain partial to the notion that if I write a blog there will be a little additional interest in what I say.

I look at Twitter, https://twitter.com/findingenvirons …because of Twitter’s use as an information tool.  I don’t limit my interests on Twitter to what we do at the cemetery.  I explore a variety of interests outside what would otherwise be confined to a very limited niche.

Cemetery operation is too specialized, I think, to confine a Twitter account to that sole purpose.

Dimensions: 3000 x 2335
Photographer: Rawpixel.com

I don’t feel that time is lost carrying out service at the cemetery.  The time that’s devoted to being part of a small not-for-profit rather than working in a career in sales or the like is meaningful and, even better, enjoyable.  I feel that limiting one’s energy to a volunteer position is time invested in oneself.

With the trade-off of what might be a better living secondary to time invested in the cemetery, I feel like I have something personal to me that I do, although I know a lifestyle like this is certainly not for everyone.  I continue to look at the work from the standpoint that it is a lucky opportunity.  There are drawbacks but I don’t want to emphasize them here in this post.

Furthermore, I appreciate that National Nonprofit Day celebrates nonprofits, people who work hard to make a difference.  When Maple Lawn highlights for people what we’re doing, such as on our Facebook page for the cemetery, we often get positive responses for the care we take to keep the cemetery looking nice.  Visitors to our Facebook page reward us that way.

https://www.facebook.com/LouthUnited
Photographer: Wilfred Iven

People who work in not-for-profits may not always feel that benefactors give them the credit that they deserve, but it doesn’t mean not-for-profit employees don’t find satisfaction in what they do.  I am sure that among not-for-profit personnel, many of them welcome August 17 and celebrate their work accordingly, and that’s what I’m writing about in this post.  I usually represent what we’re doing at the cemetery in positive terms, which is how I try to frame it.

That is to say, I think of myself as an optimist rather than as a pessimist, despite the solemnity of the atmosphere of a cemetery.  If you relate, you’re welcome to “like,” to “follow,” and/or to “comment.”  In November, I will try to respond specifically to the occurrence of Giving Tuesday, the day that charities work especially hard to raise funds.

I realize there may not be such a sense of urgency that a cemetery like ours needs additional assistance, but you never know unless you ask if there is some unknown avenue to improve the standard of work in our hands.  It is probably the right idea to look into getting additional help at the same time that similar organizations are delving into the same.  Autumn is the time of year for it.

I hope to continue working at the cemetery while playing the additional role of nurturing Facebook and Twitter, writing here on WordPress, and otherwise keeping a hand in at our not-for-profit.  Thank you for visiting my blog.

 

  • Please do not be alarmed by the idea that there is a bug in WordPress that could, in theory, render you in jeopardy if you maintain a blog with WordPress.  Actually, it has been kept under wraps for an entire year.
  • There have been no specific problems made aware of that ZDNet reported and there is no indication that the bug will actually be exploited in the name of enemy action, however so easy a target exists.  I know with this attention to the issue WordPress will respond with a patch.

The Fighting Irish

2018-032-15

· Today’s my birthday, and I wanted to do something on the blog to have a touch of festivity, so when I got home after a bit I looked at this week’s Photo Challenge.  Krista Stevens is the author of this week’s challenge–hi, krista!–and she put on the cover page of the challenge a question there and then about what hobby the visitor would rather be doing.

My computer to me is like a Battletech, out of the game of Battletech that I played some as a teenager pitting one Battletech against another.  However, I’m not interested in turning my particle projection cannon on you, only giving you words afield.

· I eventually settled on a photo of my statuette of st. Patrick, standing in front of a shelf of tumbled books.  Would that I could drive snakes!  Rather than be prepared to meet the weekly photo challenge on WordPress, I could be curing sorrows.

2018-032-15
St. Patrick

· I am looking forward to facebook today, to see if any of my friends on facebook write me birthday wishes.  There could be a few posts of that kind.

· I am also excited about a rumored change starting the twenty-third of March, where Twitter is beginning the order that only one out of every three days can be utilized by automated tweets.  It means that being the unofficial social media manager of our nonprofit is getting easier–I won’t have to say so much!

Despite that sentiment, I do enjoy writing a brief exposition and publishing it along with a photo for the blog.  Why else would I have such a tool?  Some bloggers are very good and even though I am dedicated to helping operate a non-profit there is sometimes a component of mentorship (on the Internet, it is always a good practice to help make comfortable a newbie).

Attack of the Video Content

Do you have an inkling what influencer marketing is?

 

Influencer marketing, I guess, is when a brand with an expansive and powerful Internet presence helps a newcomer gain exposure by sharing the smaller brand under the umbrella of the major brand who is widespread across the world wide web on several channels.

 

When the Hulu video streaming service was becoming a monster, I know they experimented with following various Twitter peeps in order to help make themselves a household name.

 

November 28, 2016
Hulu among other Twitter followers

Now I see commercials on TV for Hulu that make it seem all the more like a juggernaut, but for some time they were most alive in my mind as the entity on Twitter that seemed to be joking around all the time waiting for all those people to start transplanting their attention to Hulu instead of all the other options for video entertainment that likewise wanted consumer dollars in exchange for a wild consumption experience of the most dynamite video to be found.

 

Hulu kept adding all kinds of classic TV shows to their roster line-up, and beginning with The Handmaid’s Tale began to fill its slot of originals with more and more series, like Marvel’s Runaways.

 

It felt to me like the underdog Hulu challenging the king of paid content, Netflix, for a portion of its subscriber base.  Who had the best originals, Netflix with its incredible budget and seeming out-of-control finger on the market with a business model set to break all records?

 

But what happened… this is surely a simplistic interpretation of what was actually experienced… the Harvey Weinstein effect rocked the entertainment industry and pretty soon many respected actors were back to the drawing board.

 

I am not an analyst, but are these two events connected in any tangible way?

 

Netflix established an extraordinary budget for its current and future programming, all growing from a point of origin that was one particular Netflix original that was historical for being the first there was.  It was House of Cards starring Kevin Spacey.

 

Spacey came under stern criticism and was let go, costing Netflix a ton and generating at least a little bad publicity.

 

With their very first entry as a Netflix original series becoming a distraction, I felt I was seeing Hulu rise up in response and setting their sights on becoming a major competitor in the wake of the scandal around Spacey.

 

It can’t have been that direct a transition, I don’t think, but I would infer that with the breakdown of Netflix’ House of Cards at a critical time, when Hulu was beginning to launch its new originals, I think it certainly meant the time was right for Hulu to begin to market itself more traditionally, rather than with its jovial influence marketing that resembled stunt tactics.  Maybe Hulu still does play with influence marketing, I’m not sure, but all of a sudden it seems like all the more professional a brand than it had been previously when it was a minor competitor to the juggernaut Netflix.

 

Hulu’s The Handmaid’s Tale also demonstrated its penchant for winning many major awards and on top of that, it carried with it a feminist zeitgeist that was all the more effective in the face of the Weinstein effect that was leaving men everywhere clutching their walking papers.

 

November 16, 2017
A year later Hulu unfollows

These days when I see the TV ads for Hulu I smile.

 

I think the video streaming market is mad, but it is interesting to see that there have been many measurable changes in it in the last several months as Hulu grew into its mode of expansion and gained tons of credibility.

 

It will be interesting to see if there are more upstarts as entertainment continues to change.

 

Today’s WordPress Daily Prompt is the word inkling.

Doggedly Capturing Developing Your Eye Themes To Ring in the New Year

2018-01-01

Happy New Year!  It is the beginning of 2018, of course.

 

To better myself a tad, I am doing a free ten-day photography course from WordPress, and while I am a week late, the timing isn’t too bad because I am literally ringing in the New Year with exercises in photography that I wouldn’t otherwise have thought to do.

 

Today’s exercise is to take a photo of something big.

 

To illustrate the theme, I thought of some symbolism.  You see, I went to the park, where there is a library, aquatic center, and playground.  You can see a Canadian flag flying as well.  The nation of Canada is, of course, massive, and that is one component of the symbolism of the photo.

 

2018-01-01
A “big” park on New Year’s Day

  • The aquatic center is comprised of what is probably an Olympic-sized swimming pool, which is a big space for water.

 

  • To a child, the playground in the park is “big,” for the reason that a child is small.  It cannot be reasoned the same with adult eyes, but I feel it helps symbolize bigness all the same.

 

  • Last but not least, the volumes of knowledge inside the library represent a massive amount of information, which I feel represents the idea of big.  In fact, as today is New Year’s Day, and folks are beginning the start of a resolution (or more), one suggestion you may wish to try is to resolve to read more in 2018.  If you aren’t a regular reader all ready, I would ask if you feel you waste time on social media.

 

This is not to say that social media isn’t a lot of fun; it is.

 

It is just that if you find you are wasting time with social media, you may wish to resolve for 2018 to trade the time spent on social media for time spent reading.  Whether to try something like that is up to you.

 

Once again, happy new year.  I am glad I am able to share it.  Have a bountiful 2018!

Solitude I Can Justify

2017-12-31

Not to be idle, and also to say farewell to 2017 and to welcome 2018, I am doing the free WordPress course, ten days long, called Developing Your Eye, to help me get a little better as a photographer. Honestly, I am a week late, but there has been holiday fun, the intense winter weather, and other reasons to procrastinate.

To complete the exercise for Day Six of the course, I took to the idea of solitude. How I thought to illustrate solitude is to show the vantage point of a walking trail up the street from where I live, between an elementary school where some of my education took place when I was little, and a gospel chapel on the other side of the trail.

2017-12-31
A gospel chapel the last day of the year

While I don’t attend the chapel, this point of origin symbolizes for me the distance between my home now, to the road to where my parents live, and where I spent my teenage years and most of my twenties. Down the street I live alone. The solitude is having left where I resided in my younger years.

2017-12-31
On the path beside the gospel chapel

In 1978 DC Comics gave us the big screen adaptation of the Superman comic starring the late Christopher Reeves–I realize the film belongs to a generation older than mine. Superman, reflecting on his power, travels north to his Fortress of Solitude to find answers about his fate and his obligation as a hero.

The silver screen images of Superman’s Fortress of Solitude became so iconic that even in the present Henry Cavill version of the Superman saga the recreated Fortress of Solitude in his films strongly resembles the design of the 1978 film with Christopher Reeve. The nineteen seventies Fortress of Solitude has been translated to the current Superman films with a similar design that remembers Superman on film in the seventies and eighties.

Why does the caped superhero require solitude? Solitude can permit a person to approach life with his own direction, unimpeded by the feedback of others.

The town here is small but it is a city–it is never that lonesome. There is contact with people each and every day.

It doesn’t mean that I don’t cultivate an attitude of preserving solitude, and I imagine it shows in the style of the blog I write and in the appearance of the photos I take. I imagine many humans likewise treasure their solitude, particularly in that as adults there are so many demands and requirements for living in a Western culture that we have little choice but to conform.

When there is an opportunity for solitude, in contrast to what we are tasked with doing in the course of day-to-day work, solitude becomes extremely valuable, at least in small measures. In other words, silence is golden.

I realize it is ironic I am writing that when blogging can be seen as a search for a community (and WordPress is an inclusive community). Blogging is a given in this day and age–if you have even a basic amount of computer literacy, it is not surprising if you are blogging.

If you are doing business, and you personally have some computer literacy or otherwise a member of your team is computer-literate, you should have a blog. Even as I assert my blog is not making me money, that doesn’t mean I don’t want to pursue it. I suppose I am trying to have my cake and eat it, too, but I have the solitude that I think makes me truer and I am likewise active at participating in the Internet, which is millions and millions of others.

I don’t think foregoing solitude is the answer, but I respect those people for whom blogging is not just satisfying as an opportunity to make discoveries, but who profit financially by being business-savvy with the blogging that they do.

You can find my church at https://www.facebook.com/LouthUnited

Narrowing Down How People Interrelate

2017-12-30

To improve my photography, I am participating in a free ten-day course from WordPress, Developing Your Eye.  Although I am an entire week late, I am proceeding much more closely to schedule now and today’s theme for a photography exercise is the idea of “connection,” however it’s interpreted.

 

Millions and millions of people have connected to the Internet.  It is incredible to think how much goes on that so many styles of content are unique to specific demographics and outside the range of what you are yourself encountering when you use the Internet.  You may even find yourself extolled to forego these channels of communication and return to the physical realm of real interpersonal networking and socializing.

 

One example of connection is what happens in a coffee shop, clearly.  So many creative types find themselves drawn to coffee shops for the conversation, but they appeal to many, many others regardless of the propensity to show up as creatives or not.  In some coffee shops you can take advantage of free Wi-Fi, as well, so if you are not there to read materials like books or newspapers, or to take advantage of the opportunity to eavesdrop, you could be there for the purpose of availing yourself of the Internet in a public atmosphere as well.

 

I took a photo of a coffee shop from the vantage point of just outside the drive-through lane, where you can see people getting their wares to go while inside the restaurant is very busy and active.  I hope you like it.

 

2017-12-30
Coffee shop on a wintery Saturday

I took a second photo, as well, because while a public spot like a coffee shop is a tangible meeting place to “connect,” I don’t want to overlook the fact that in the same plaza where I took the first photo there is a camera shop, which I couldn’t resist photographing given that I am participating in a photography course.  I am sure they sell high-end cameras in there, although I have never traversed the premises except to walk by.  You can see, though, the highlights of their gear on the sign hanging above it, and that idea reinforces what is often the end result of connections forged:  the image captured.

 

2017-12-30
Camera store sign

Particularly when smartphone images go straight to social media, when a noteworthy moment has occurred, it goes almost without saying that these are the tools of the Internet, and I wanted myself to quickly capture the photo and return to blogging.

 

The first five days of the exercise were delayed mid-course by the arrival of Christmas and by the extreme winter conditions, as well as my general procrastination trying to think how best to tackle the course.  The course is written for beginner-level photographers, and I am a beginner, but a little more seasoned than that, I think, as I have been taking photos consistently since the beginning of 2013.  It is five years of taking photos, so perhaps I should own up and admit that I have put a little work into the hobby of photography, however much I admit I’ve never been schooled.

 

Connections are formed on the Internet on a nonstop basis and while the minutia of examining the human trait of connecting can be evaluated in a myriad of scopes and designs, the connections that consistently strike me as the most interesting among humans are the way people intently gravitate to assigning their lives to the Internet and presenting themselves on social media and elsewhere in a way that has never been done, where individualism and self-representation have never been done in such an unchecked manner.