The 19 Best Resources for Feeling Less Like Facebook is an Empty Hq

As consumers spend less money, companies will also slash their advertising budgets. As two of the largest digital advertising platforms in the world, Facebook and Google will bear the brunt of that slowdown. Last year, Facebook generated nearly 99% of its revenue from ads, while Alphabet generated 83% of its revenue from Google’s ads.

-Leo Sun 3/13/2020  https://www.msn.com/en-us/money/topstocks/facebook-and-google-are-more-exposed-to-the-coronavirus-than-you-think/ar-BB119fFC

Photographer:
Wilfred Iven

This weekend, I saw on The Verge that, given the obligation to let their employees work from home, Facebook CEO Mark Zuckerberg admitted that Facebook is taking a hard hit.  I had wondered if again Zuckerberg would be a champ, because of the overall usefulness of Facebook, despite their somewhat dubious reputation.  I am interested in what more knowledgeable people than me have said is going on.

Photographer:
Steve Johnson

Thinking about this, I imagined empty Facebook offices.  I found the site FACEBOOK Design about business strategies.  Great looking webpage.

I read the seven areas FACEBOOK Design is interested in explaining.

i.  A COLLABORATIVE PROCESS

The idea of FACEBOOK Design begins in a collaboration.  The great David Fincher-directed 2010 film The Social Network tells the story of Mark Zuckerberg, who made Facebook a reality, innovatively succeeding.  On the off chance that you are a visionary, The Social Network is an important film to appreciate viewing.

You know, you really don’t need a forensics team to get to the bottom of this. If you guys were the inventors of Facebook, you’d have invented Facebook.

— Mark Zuckerberg (Jesse Eisenberg), The Social Network

ii.  DESIGN BEHAVIORS

https://facebook.design/companybrand refers to Clarity, Empathy, and Creating Space as the practices which make FACEBOOK Design a success.

iii.  THE WORDMARK

The typography of the word Facebook on the world wide web is, of course, an example of successful branding.  I personally never undertook branding myself very seriously, as I don’t believe branding is the element that makes or breaks someone self-employed.  Of course, many would disagree, as being on social effectively means that have you branded yourself.

iv. AN EMPATHETIC COLOUR PALETTE

Solitary hues reflect inconspicuous great taste.

v. MOTION

Perhaps referring to a desire for web services to seem futuristic, FACEBOOK Design says that the product presents a sense of motion.  I had thought the correct word for the context was “mobile.”  Maybe the word “movement” better reflects what Facebook does for the individual.  Everyone knows the value of being mobile.

vi. ART DIRECTION

Art direction, I think here, means looking at Facebook, inaction, as highlighted by the design team.  I normally thought that Facebook features a longing to simply be creative.

vii. MOVING FORWARD

I realized that, for instance, the clients who spend on their business pages would recommend it, if someone asked me about social media.

Putting these together, if you are running a business page on Facebook, or have a fan page or even just own an impressive personal Facebook page, the ideas behind these might help you.

* * *

This is interesting, too.  I found https://en.facebookbrand.com/facebookapp/ searching help for Facebook, an outline specifically how to make professional-quality ads.

Logo and Icons Asset Pack

A pack of assets, Facebook has gone to relatively serious lengths to try to help a beginning entrepreneur come up with effective ads.  This pack is potentially the start of something lucrative.

Brand Guidelines and Assets

Facebook means business about turning your work into something high-level and breaks down in a few following ways.

The Basics

https://en.facebookbrand.com/facebookapp/ breezes through the “f” Logo.  It also tries to preserve the design or colour.  The Facebook brand, I think I have a perception of–a year prior, I took it I was achieving something. I have put thought into how to coordinate a Facebook page.

Talking About Facebook

Several phrases are suggested to write a call-to-action for an ad on Facebook.  This makes me want to revise old posts.

To teach an effective Facebook call-to-action

Copy Standards

A couple of points about including the word “Facebook” in ad copy are checked off on https://en.facebookbrand.com/facebookapp/.  The font size and style should be consistent.  I found out about advertising in secondary, an average evaluation, or younger.

Photographer:
Nguyen Nguyen

Solid Sources

https://www.forbes.com/sites/miketempleman/2016/02/24/7-credible-resources-to-help-you-learn-facebook-marketing/#559c6de91579

Also, Forbes once identified in one swoop several resources to help you.  These resources remain effective.

1) Jon Loomer

Through an expert excursion that went from the NBA and the American Cancer Society, Loomer has gotten Facebook.  He gives free and “freemium” guidance to advertisers.

2) Digital Marketer

Anybody with enthusiasm for computerized promotion can get advanced exhortation:  http://www.digitalmarketer.com/  They spread email, social, search, and that’s just the beginning.

3) Social Media Examiner

I have a personal interest in this.  The webpage posts blog articles once per day to stay up with the latest, to gain understanding into ROI, and that’s only the tip of the iceberg.  I read their articles occasionally.

4) Facebook Ads University

Inspired by an engaged methodology that covers Facebook well beyond all other computerized techniques? Provided that this is true, look no farther than Dominate Web Media’s Facebook Ads University.  This asset is especially unique in that it’s a membership to assist you with streamlining your technique with exercises, recordings and different assets.

I am hoping that these sources from Forbes help illuminate what you need to get done.

5) Social Media Explorer

This is another one I use myself.  This asset is all blogs.

The office behind this blog, SME Digital, is a pioneer in content, a specialist in internet life by proceeding to post top-notch content for advertisers.  The posts themselves are long and informative.  I read them now and again.

6) Social Pros Podcast

Another office respected for its skill online, Convince and Convert are behind the Social Pros Podcast. Every week, Jay Baer and Adam Brown welcome a visitor from the field to discuss genuine online networking.   The outcome is enlightening.

7) Facebook

Last but not least, Facebook itself is an impressive resource.

I’m on Facebook and I work for my dad’s small business.  Like us on Facebook  https://www.facebook.com/LouthUnited

I joined Facebook a long while back after going full speed ahead, to become reacquainted with individuals whose comeuppance had been like mine in grade school.  I don’t have a big Facebook page, but I helped steer a local cemetery, whose care is in the hands of my family, onto Facebook, and before the current health crisis there were steady results.

Looking to pull in advertisers, Facebook has distributed a wide scope of articles.  In a progression of recordings and posts, you can find out about setting up your page, running a promotion, estimating, and considerably more. It’s a priceless asset for advertisers, regardless of whether you’re beginning or are hoping to build the vital component.

These are only a couple of incalculable assets accessible to Facebook advertisers around the world. Be that as it may, they’re wonderful – buy into the email, tune in digital, read blog entries, and before you know it, you will be a specialist.

Facebook is an incredible method to work together.  I enjoy Facebook, and I hope that I get an opportunity to continue to interact on it in the nomenclature of the cemetery whom I represent and that is operated by my father, Peter.  You’re welcome to comment and/or to follow.  I am also available on Twitter, where I’m a bit further off the radar:  https://twitter.com/findingenvirons

Impressions of Edits on TikTok, the Force Notwithstanding

While not spending much time on social media, there are days when I enjoy watching YouTube videos from the channel called The Quartering, that are usually over ten minutes long each and which seem to be pretty successful for the content creator doing that channel, whose name is Jeremy. Some of his insights into what it’s like it being a successful YouTube are interesting for me. Despite an almost-total detox from YouTube I did for the entire month of February, I found some pleasure once again in experiencing videos done on channels I often watch.

Photographer:
Freestocks.org

The Quartering’s Jeremy gets outspoken about his bad experiences on YouTube, and yesterday he actually said over on Twitter that he’s done with struggling with the 280-character social media platform.

https://platform.twitter.com/widgets.js

I enjoy many videos from The Quartering and I wasn’t aware until now that Jeremy of The Quartering was having a problem on Twitter. I haven’t had similar experiences with tweeting that have left me sour, I enjoy it.

IT is managing the utilization of PCs and broadcast communications to recover and store and transmit data.  Two months ago my mom showed off to me that the National Post contained a spread about TikTok, the social network for teens and twenty-somethings to post rapid-fire videos typically fifteen second long, often fairly big-budget affairs of professional dancers busting moves.

    It seems to me now that ordinary users love TikTok for the freedom to show off their edits, whether true. I tend to suspect that the young take for granted, often enough, anyway, the same tools with which they have been shown how to use and for who it is second nature.  That stuff is noteworthy.

    On YouTube, The Quartering is a built-up channel that finds news media about gaming.  It was with a lot of satisfaction, the other day, that The Quartering presented, with his usual aplomb, the news that PewDiePie commenced the decision to end his channel, subscribed to by ten million users.  Pretty astounding.

    Over ten years, PewDiePie became simply a significant player. I am certain PewDiePie endeavoured to find the right pace while displaying a level of beauty that elegantly flaunted insight.  He liked to emphasize some of the best of meme culture on the Internet.

    Nowadays, on TikTok, young people are using Lego to indicate “kid,” or, “Trekkie,” but most likely, “kid,” in the phenomenon.  For me, it’s a good indicator to move off, in a lot of cases, or rather not to click “like,” because of the Lego picture the TikTokker is showing off with.  I get disappointed by the weight Star Wars has.

    While extremely strong on YouTube, I don’t see as many good edits of the sequel trilogy of Star Wars compared to other popular material.  On TikTok, I may be looking away so often that I am not seeing the best edits, but I don’t understand metrics on TikTok, other than that there are likes on relevant videos.  I think it is an enormous co-mingling of the best and the brightest.

    I see huge amounts of cooperative TikTok and I see happiness and fulfilled videographers posting their two cents. I see negative sources on the Internet, but I try to maintain an unbiased perspective, as opposed to getting radicalized, as happens some of the time, about issues around which Internet clients typically assemble.

    Don’t disregard taking a look, on the off chance that you are difficult to please.  You could find yourself awed.  Besides, you’re free here on WordPress to comment and also follow 🙂  I guess I prefer words, of a nature that a computer keyboard does indeed capitulate, but there is a lot of creativity on social media.

Photographer:
Field Engineer

I started telephone sales work in the 2000s, but after the economy crashed, I started spinning my wheels. My family got involved when my dad, who during his career with the municipality managed a cemetery for many years, was able to swing a deal when he learned of a little cemetery that required better operations, in his opinion.

https://urlzs.com/cL9Rw

You can find me on Twitter here: https://twitter.com/findingenvirons

Why Starting to Discover TikTok is the Key to Hillary 2016

Social media – Statistics & Facts

 J. Clement, Sep 4, 2019 One of the defining phenomena of the present times reshaping the world as we know it, is the worldwide accessibility to the internet. The lovechild of the World Wide Web is social media, which comes in many forms, including blogs, forums, business networks, photo-sharing platforms, social gaming, microblogs, chat apps, and last but not least social networks. In 2019, the global social penetration rate reached 45 percent, with East Asia and North America both having the highest penetration rate at 70 percent, followed by Northern Europe at 67 percent.

https://www.statista.com/topics/1164/social-networks/

I never like guarantees that web-based efficacy is a losing strategy. No, I don’t mean Marvel’s web-slinging hero, I mean laments that the Internet will fade away, with history.

Photographer:
WDnet Studio

I am part of my father’s business.  It isn’t modern showcasing.  We have a Facebook page with a few dozen individuals.  You can find Maple Lawn Cemetery on Facebook here: http://bitly.ws/7xKe

As luck would have it, my mom sent me an email this week with a connection to TikTok, which my sister and her significant other had got on. I hadn’t known both of them were utilizing TikTok.  My sister and her husband live in England;I figured she would like it that I pursued her on TikTok.

I do worry about privacy, which everybody should worry about, but it was clear from the first few videos I enjoyed that a new door had opened.  Could you call it the grassroots of the Internet?  I don’t know that is an exact description, yet that is the sort of impression I got from my first experiences with the app.

https://platform.twitter.com/widgets.js

Remember when Cambridge Analytica was implicated in shady election returns in the race for the US Presidency?  Facebook accounts affected by Cambridge Analytica, the firm entrusted, were accused of enacting a naughty political plan.  When this came to light, it was a gigantic scandal.

Both a hit to the public impression of Facebook’s reliability and the validity of Donald Trump’s administration, I wonder today what was going on with TikTok four years ago.  It jumped out at me to check it out.

Photographer:
Travel Coffee Book

The initial release of TikTok, I read, was in September 2016.  TikTok is the Chinese application that was the most downloaded in the US, in October 2018, Wikipedia presently says.  —https://en.wikipedia.org/wiki/TikTok

Interested users downloaded TikTok more than 104 million times on Apple’s App store during the full first 50% of 2018, as indicated by information given to CNBC by Sensor Tower, situated in San Francisco.

TikTok outperformed Facebook, YouTube, and Instagram to turn into the world’s most downloaded iOS application for that timespan. Live-streaming was no longer the biggest thing going.  “The biggest trend in Chinese social media is dying, and another has already taken its place,” CNBC awkwardly said. –Tue, Sep 18 2018

TikTok surpassed Facebook, YouTube and Instagram to become the world’s most downloaded iOS app for that time, Sensor Tower data indicated. The Internet in China is altered, and it’s evident that there’s an issue of whether determined weights are adding to control at TikTok.  At the point when you take a gander at the truth that the Cambridge Analytica embarrassment started to require that web-based media be inspected and controlled, it makes sense that TikTok could by and by be under a similar kind or increasingly unavoidable restriction, superficially so that there aren’t issues similar to what happened at Facebook in 2016.

It’s clear that while on the surface TikTok is home to countless videos, it wouldn’t be shocking if governments unrooted censorship issues.  I think it would be awful if problems similar to the Cambridge Analytica meddling repeated themselves on TikTok or anywhere else, with such nefarious difficulties leading to the regulation of social media everywhere.

OLYMPUS DIGITAL CAMERA

I am sure you know what a meme is, a kind of visual remix on the Internet, where one signifier is translated under a magnifying glass to mean something new and different.  Like Inspector Clouseau’s cartoon caricature in the introduction to many of the Pink Panther films, Peter Sellers chasing that elusive cat.

I had thought this year we might make it a norm to pursue goals of unity and brotherhood, while enjoying economic success; I mean a possibility for the same good fortune had social media never taken shape, as on platforms Myspace and Friendster, with a more level playing field.  If the decade ahead sees social media get dead and buried, that’s some of the best opportunities on the Internet falling by the wayside.

TikTok has altered my impression of Internet video beginning with a couple of them shot by my sister and her better half.

Why the Next 10 Years of #WorldInternetDay Will Smash the Last 10

#WorldInternetDay

The Internet Exploded http://www.theinternetday.com/

In 2010, Google assessed the size of all information put away on the web to be about 5 million Terabytes, or, in other words, more than would fit on a billion standard DVDs. Let’s play at looking ten years into the future.

2006, 2010
First tweet, first Instagram image

2005 was the year Star Wars Episode III hit theatres, about the time that Windows Vista was most consistently testing Microsoft users’ patience and the time that Facebook was fast-movingly showing its potential.

Also, World Internet Day, founded October 29, 2005, saw two meteoric success stories in the last ten years or so:  Twitter and Instagram.

Web Milestones That Changed Technology

Mark Twain Predicts the Internet in 1898: Read His Sci-Fi Crime Story, “From The ‘London Times’ in 1904” http://www.openculture.com/2014/11/mark-twain-predicts-the-internet-in-1898-read-his-sci-fi-crime-story-from-the-london-times-in-1904.html When the Paris contract discharged the telelectroscope to open use, and before long, associated the telephonic frameworks. The improved ‘boundless separation’ phone presented the day by day doings of the globe to everyone.

That sounds like online networking.

I’d future-cast the Internet to become like a mold of science fiction stories, taking account that, while the use of “premium” websites will become more expensive, it is on account of the deeds of Ajit Pai, who is convinced that the demise of net neutrality is in the world’s best interests. Losing net neutrality was a Big Tech failure in 2019.  I can imagine individuals creeping into toll-use web stations making available premium websites in exchange for more money than what might be on your phone.

Ten years is plenty long enough for cryptocurrency to become legal tender, and Facebook has begun its internal decisions for public use how to protect people from a repeat of the Russian agents pushing people’s decisions about ongoing US politics.  Also in the next years, the Internet of Things could well become a standard that the rich enjoy while the poor sneer. Generation Z have begun to enter the workforce, but may not remember when the Facebook algorithm hadn’t yet meant, for business pages, like ours for Maple Lawn, that organic reach for the typical business owner on Facebook would plummet very low https://tinyurl.com/stonnrk

Do you need a refrigerator that tells you what’s inside before you open the door? Some people would desire that; for others it might not be necessary.

#WorldInternetDay
World Internet Day

Competition in a free market is most fair if every member of such a world has only to pay the same for all Internet services, as doing business on the Internet may be a short-term solution to employment trouble or otherwise a set of tools to turn a business strategy into a realized dream.

While Russia saw to it that Facebook manipulated democracy in America in 2016, for the sake of fairness, each individual ought to have the same Internet use, rather than an Internet plan that keeps important sections of pages on the web removed from the ability to read and participate with. Americans should press for the reinstatement of net neutrality laws, beginning with the few states like California that know the value of freedom and fairness.

Twice a week, typically, I tweet links to a few trending webpages.  My aim is to keep my hand in at research.  I would like a writing idea to work at while I handle everything else https://tinyurl.com/yx7ms929

Much obliged to you ahead of time for remarking, as well as “following.”  I appreciate the sense I get that good people come around who show appreciation.

The keyword “kindness” is part of the Facebook business page for the cemetery for which I assist in directing its care.  We handle the cemetery solemnly and we try to be effective, not shy of contemporary modes of business.

www.maplelawncemetery.org

August 17, 2018 #NationalNonprofitDay

Louth United, disbanded in 2006
  • Yesterday the website ZDNet reported that researcher Sam Thomas speaking at the Bsides technical security conference in Manchester alerted attendees that WordPress has been rendered vulnerable to a bug for the entire duration of the last year.  While the situation hasn’t been exploited by attackers, Thomas sounded a concern with WordPress that will require a patch.  This is the first, I believe, that it has been reported, which is a fact, I suspect, that lends itself to the possibility that there could be an upset connected to this WordPress bug and the suggestion of vulnerability

 

https://www.zdnet.com/article/wordpress-vulnerability-affects-a-third-of-most-popular-websites-online/

 

Dimensions: 5472 x 3648
Photographer: Negative Space

 

In a different light on what’s happening in the blogosphere, I would like to say here that I think of myself as a reasonably well-informed individual.  I have an interest in being active with a blog, with Facebook, and with Twitter.

What’s come up is that the seventeenth of August, 2018, is a celebratory day for nonprofit businesses.  Despite the caveat at the start of the post, it can be said that if you’re unaware of the significance of August 17, 2018, it is that this is National Nonprofit Day.

I thought I would write something to mark the occasion.  I personally am part of a business that has a not-for-profit status.

About nonprofits, National Nonprofit Day recognizes people who contribute to organizations who generally rely on charitable funding to keep going.  There are a lot of needs that would be underserved if it weren’t for nonprofits.  Funding for not-for-profits helps with needs that otherwise would go unmet, which is great because it helps deal with active problems.

I help care for a not-for-profit cemetery that is small but pretty, named Maple Lawn.

Here is a recent photo.  Me, my dad Peter and his brother, my uncle, Dave, run the cemetery.

Louth United, disbanded in 2006
Formerly Louth United Church, St. Catharines

We don’t specifically receive funding for what we do.  We got involved a few years ago when Peter opted to take responsibility for a cemetery whose trustees no longer wished to care for it.  Since then we have opted to care for the grounds and to handle burials.

My dad worked for many years at the municipal cemetery in the city.  We generally attend to the cemetery grounds once a week, on Wednesdays, and we do additional work as needed.

There’s a church on the cemetery grounds.  The United Church of Canada congregation which filled it disbanded from this church of ours in 2006.  It may sound like we’re carrying out a selfless endeavor, but there are a few advantages, in addition, that I can think of.

Running the cemetery doesn’t require a huge amount of input or direction.  I am on hand to do some of the grounds keeping, and I also put it in time doing research and the like as the cemetery SMM.  My dad does a lot of the work that requires expertise tied to the particulars of operating a cemetery.

While many not-for-profits would operate on a fulltime basis, we write our own hours and we mostly look in our own pockets for what we need to spend.  I recently returned to the popular 4 Hour Work Week book by entrepreneur Timothy Ferriss for the third time now and you can view, if you like, my thoughts on it as the following blog post I wrote

https://findingenvirons1.blog/2018/07/24/pausing-to-read-the-4-hour-work-week/

 

We cover our costs and contribute to the cemetery if someone wants a grave here, or if a funeral needs to be conducted and we do this out of a sense of goodwill.

We have a Facebook page–https://www.facebook.com/LouthUnited–and a website–http://maplelawncemeteryorg.ipage.com/oldchurchcemetery/

I remain partial to the notion that if I write a blog there will be a little additional interest in what I say.

I look at Twitter, https://twitter.com/findingenvirons …because of Twitter’s use as an information tool.  I don’t limit my interests on Twitter to what we do at the cemetery.  I explore a variety of interests outside what would otherwise be confined to a very limited niche.

Cemetery operation is too specialized, I think, to confine a Twitter account to that sole purpose.

Dimensions: 3000 x 2335
Photographer: Rawpixel.com

I don’t feel that time is lost carrying out service at the cemetery.  The time that’s devoted to being part of a small not-for-profit rather than working in a career in sales or the like is meaningful and, even better, enjoyable.  I feel that limiting one’s energy to a volunteer position is time invested in oneself.

With the trade-off of what might be a better living secondary to time invested in the cemetery, I feel like I have something personal to me that I do, although I know a lifestyle like this is certainly not for everyone.  I continue to look at the work from the standpoint that it is a lucky opportunity.  There are drawbacks but I don’t want to emphasize them here in this post.

Furthermore, I appreciate that National Nonprofit Day celebrates nonprofits, people who work hard to make a difference.  When Maple Lawn highlights for people what we’re doing, such as on our Facebook page for the cemetery, we often get positive responses for the care we take to keep the cemetery looking nice.  Visitors to our Facebook page reward us that way.

https://www.facebook.com/LouthUnited
Photographer: Wilfred Iven

People who work in not-for-profits may not always feel that benefactors give them the credit that they deserve, but it doesn’t mean not-for-profit employees don’t find satisfaction in what they do.  I am sure that among not-for-profit personnel, many of them welcome August 17 and celebrate their work accordingly, and that’s what I’m writing about in this post.  I usually represent what we’re doing at the cemetery in positive terms, which is how I try to frame it.

That is to say, I think of myself as an optimist rather than as a pessimist, despite the solemnity of the atmosphere of a cemetery.  If you relate, you’re welcome to “like,” to “follow,” and/or to “comment.”  In November, I will try to respond specifically to the occurrence of Giving Tuesday, the day that charities work especially hard to raise funds.

I realize there may not be such a sense of urgency that a cemetery like ours needs additional assistance, but you never know unless you ask if there is some unknown avenue to improve the standard of work in our hands.  It is probably the right idea to look into getting additional help at the same time that similar organizations are delving into the same.  Autumn is the time of year for it.

I hope to continue working at the cemetery while playing the additional role of nurturing Facebook and Twitter, writing here on WordPress, and otherwise keeping a hand in at our not-for-profit.  Thank you for visiting my blog.

 

  • Please do not be alarmed by the idea that there is a bug in WordPress that could, in theory, render you in jeopardy if you maintain a blog with WordPress.  Actually, it has been kept under wraps for an entire year.
  • There have been no specific problems made aware of that ZDNet reported and there is no indication that the bug will actually be exploited in the name of enemy action, however so easy a target exists.  I know with this attention to the issue WordPress will respond with a patch.

The Fighting Irish

2018-032-15

· Today’s my birthday, and I wanted to do something on the blog to have a touch of festivity, so when I got home after a bit I looked at this week’s Photo Challenge.  Krista Stevens is the author of this week’s challenge–hi, krista!–and she put on the cover page of the challenge a question there and then about what hobby the visitor would rather be doing.

My computer to me is like a Battletech, out of the game of Battletech that I played some as a teenager pitting one Battletech against another.  However, I’m not interested in turning my particle projection cannon on you, only giving you words afield.

· I eventually settled on a photo of my statuette of st. Patrick, standing in front of a shelf of tumbled books.  Would that I could drive snakes!  Rather than be prepared to meet the weekly photo challenge on WordPress, I could be curing sorrows.

2018-032-15
St. Patrick

· I am looking forward to facebook today, to see if any of my friends on facebook write me birthday wishes.  There could be a few posts of that kind.

· I am also excited about a rumored change starting the twenty-third of March, where Twitter is beginning the order that only one out of every three days can be utilized by automated tweets.  It means that being the unofficial social media manager of our nonprofit is getting easier–I won’t have to say so much!

Despite that sentiment, I do enjoy writing a brief exposition and publishing it along with a photo for the blog.  Why else would I have such a tool?  Some bloggers are very good and even though I am dedicated to helping operate a non-profit there is sometimes a component of mentorship (on the Internet, it is always a good practice to help make comfortable a newbie).

Attack of the Video Content

Do you have an inkling what influencer marketing is?

 

Influencer marketing, I guess, is when a brand with an expansive and powerful Internet presence helps a newcomer gain exposure by sharing the smaller brand under the umbrella of the major brand who is widespread across the world wide web on several channels.

 

When the Hulu video streaming service was becoming a monster, I know they experimented with following various Twitter peeps in order to help make themselves a household name.

 

November 28, 2016
Hulu among other Twitter followers

Now I see commercials on TV for Hulu that make it seem all the more like a juggernaut, but for some time they were most alive in my mind as the entity on Twitter that seemed to be joking around all the time waiting for all those people to start transplanting their attention to Hulu instead of all the other options for video entertainment that likewise wanted consumer dollars in exchange for a wild consumption experience of the most dynamite video to be found.

 

Hulu kept adding all kinds of classic TV shows to their roster line-up, and beginning with The Handmaid’s Tale began to fill its slot of originals with more and more series, like Marvel’s Runaways.

 

It felt to me like the underdog Hulu challenging the king of paid content, Netflix, for a portion of its subscriber base.  Who had the best originals, Netflix with its incredible budget and seeming out-of-control finger on the market with a business model set to break all records?

 

But what happened… this is surely a simplistic interpretation of what was actually experienced… the Harvey Weinstein effect rocked the entertainment industry and pretty soon many respected actors were back to the drawing board.

 

I am not an analyst, but are these two events connected in any tangible way?

 

Netflix established an extraordinary budget for its current and future programming, all growing from a point of origin that was one particular Netflix original that was historical for being the first there was.  It was House of Cards starring Kevin Spacey.

 

Spacey came under stern criticism and was let go, costing Netflix a ton and generating at least a little bad publicity.

 

With their very first entry as a Netflix original series becoming a distraction, I felt I was seeing Hulu rise up in response and setting their sights on becoming a major competitor in the wake of the scandal around Spacey.

 

It can’t have been that direct a transition, I don’t think, but I would infer that with the breakdown of Netflix’ House of Cards at a critical time, when Hulu was beginning to launch its new originals, I think it certainly meant the time was right for Hulu to begin to market itself more traditionally, rather than with its jovial influence marketing that resembled stunt tactics.  Maybe Hulu still does play with influence marketing, I’m not sure, but all of a sudden it seems like all the more professional a brand than it had been previously when it was a minor competitor to the juggernaut Netflix.

 

Hulu’s The Handmaid’s Tale also demonstrated its penchant for winning many major awards and on top of that, it carried with it a feminist zeitgeist that was all the more effective in the face of the Weinstein effect that was leaving men everywhere clutching their walking papers.

 

November 16, 2017
A year later Hulu unfollows

These days when I see the TV ads for Hulu I smile.

 

I think the video streaming market is mad, but it is interesting to see that there have been many measurable changes in it in the last several months as Hulu grew into its mode of expansion and gained tons of credibility.

 

It will be interesting to see if there are more upstarts as entertainment continues to change.

 

Today’s WordPress Daily Prompt is the word inkling.