SEO for Small Business Owners in the Digital Age – Part I of III on Local SEO

  1. Understand what a publicist does
  2. How to manage your own PR
  3. Why you need content promotion strategies
  4. Get your audience to do the promoting for you
  5. Drive traffic to your website by providing quality content and by being an active commentator on blogs, social media sites and forums where your target market hangs out

What if there were a way to get the press and media outlets all over you?

Growing your small business’s website traffic can be tense. Thankfully, SEO is a challenge that you CAN overcome! Small businesses look for many things when searching for an SEO company, including Features and benefits of SEO services; What are the best features or tools?

How would a business contract work?

  1. No Keyword Research
Photo by Christian Koch on StockSnap

I am referring to how successful you will be without keyword research. Lots of people know that Internet traffic is invaluable. Your reach depends on how you use SEO.

SEO is search engine optimization, which means keywords that help search understand your page. The best SEO will help search engines to rank you favourably.

You aren’t interested in using SEO to impact news on the Internet. You want local influence so that you are a “go-to” guy.

Photo by World Maps on StockSnap

a) Write a blog post with the wrong keyword, then write another one incorporating the keyword at least twice.

For years I deliberately utilized “wrong” keywords. Let me clarify.

I had some idea of what made proper SEO, but I liked the idea of borrowing keywords. I was able to do this because the website where I download stock photos includes keywords.

When I finally decided to conform, what got me on the path was a free tool I discovered that can search the text for relevant keywords, called YAKE! I love it!

Did that solve my problems? Well, no, because my blog became somewhat of a fail even with an improved approach to keywords.

Why was this? The search engines must have detected my attempts to rank higher. A bias was clear.

10 years later: Indexed pages are low and the bounce rate is high.

It will be most worthwhile for you to blog if your blog has a relevant theme. I do this for fun, not to bring home the bacon. I put the time in at it here and there, thinking the outcome may be interesting.

b) After July 24th, 2018, Google AdWords became Google Ads.

There are three distinct campaign types available today under the Google Ads brand, including Search, Display, and Video. Search ads are text ads displayed among search results on a Google results page.

Display ads are typically image-based and are shown on web pages within the Google Display Network.

Video ads are between six and 15 seconds and appear on YouTube.

With Google Ads, you can find out what searches are happening on Google, and how you can capitalize on that web traffic. In the interest of full disclosure, I’m not a business guy, but I know if you are trying to earn profits, Google Ads is a tool that can help you out quite a lot. I’ve only looked at it enough to gain a layman’s understanding.

c) Plug in some keywords that relate directly to your content in the search

Keywords interest me, and I’ve been interested in them since I was taught about them, in 1996. I can remember learning about them in school.

An SEO company will offer to put your business on the front page of Google. They help customize a client’s website so that its SEO makes it attractive to search engines like Google. I’m having a ” problem ” because my SEO isn’t great.

In fact, if you are reading this, maybe you have an idea of what I could do to master some traffic to my blog. At the end of this part of my exposition on SEO, you could leave me a comment if you have a suggestion or feedback.

This article I’ve written is continuing soon, in two more parts.

How Literature Can Keep You Out of Trouble #LiteracyDay

Blog author with positive contrast

Today, September 8, is International Literacy Day.  It was celebrated for the first time in 1967.  Its aim is to highlight the importance of literacy to individuals, communities, and societies.  Celebrations take place in various countries.

From Wikipedia, Retrieved 7 August 2012.

 

If you are intellectually-minded, you will probably find yourself reading a number of works of literature, the best-regarded and the most-often cited.

Dimensions: 4608 x 3456
Photographer: Jess Watters

I completed two semesters of literature in college, the second part of 1996 and the first of 1997.  The curriculum included a lot of assigned reading material.  It required devoting a good distribution of time outside of lectures and seminars to turning the pages of important writing, historical in the sense it is enduring.

No one disputes that a lot of partying goes on in college.  I’m a mortal, however.  I wasn’t going to the bar environs with my friends much at all, as many peers were doing.  I didn’t see any way around reading in my room, at least some of the time.

I’d been in eleventh grade between 1993 and 1994.  I had elected to take, as one of my high school courses, the subject of ancient history.

When the summer of 1994 arrived, Mr. Simpson, the gentleman who was teaching an ancient history class, signed my 1994 school yearbook with a note that he predicted I’d spend my life doing a lot of reading.  I think he felt I was a smart student.

Ancient history explained what human life was like, as best we could calculate in the day, life in ancient times when other civilizations than the present existed around the planet.  It reminded me a little of the game Dungeons & Dragons.

Mr. Simpson taught us about nations such as the Roman Empire.  I’ve inferred that the historical Roman Empire inspired some of the gameplay of nineteen seventies’ Dungeons & Dragons.

In the school board governing my high school, in the first part of the year 1996, the teachers went on a work-to-rule.  It was my “grade 13,” the year that tried to most closely prepare students if they stayed in schooling.

Blog author with positive contrast
WordPress with positive contrast

“Work-to-rule” meant that high school teachers would only work the hours specifically matched to the student timetable and that teachers wouldn’t support any outside activity or assign homework.  It was worrisome because I needed to get a jump on the skills I’d need for college.  The teachers I had on hand to me simply weren’t working other than carrying out the minimum effort possible.

 

“If you can keep your head when all about you
Are losing theirs and blaming it on you,
If you can trust yourself when all men doubt you,
But make allowance for their doubting too;

If you can wait and not be tired by waiting,
Or being lied about, don’t deal in lies,
Or being hated, don’t give way to hating,
And yet don’t look too good, nor talk too wise”

 

 

Rudyard Kipling

 

https://www.goodreads.com/quotes/346219-if-you-can-keep-your-head-when-all-about-you

 

I might not have got into so much bother at that time.  I feel I wasted time partying with friends, as there was no homework to be done and I was characteristically young, an early student.  I wasn’t a self-starter, I would say, as I wasn’t challenging myself to learn all the essential skills to start college.

I didn’t have much help from our teachers–none of the students did–and when it came time to start college, I had a disadvantage.

It was a bad break.  My college grades dipped more than I would have liked, more than they might have had I taken the initiative to develop study skills necessary to deliver the goods in college.

I mentioned the game Dungeons & Dragons.  In various editions of Dungeons & Dragons “initiative” is a rule that game players help decide strategy combat by dice rolls which inform which game character has the first choice to act in the rounds of battle, an advantage in being first.

I should have tried to win the initiative roll.  I plainly didn’t.  I regret it to this day.

I certainly ask for you to “like,” comment, and/or follow.  I wish you well in your own “game.”  Good luck to you, however you decide to play your hand.