SEO for Small Business Owners in the Digital Age – Part III of III on Local SEO 10 Ways to Establish Yourself as an Authority

Today is the tenth anniversary of this blog. I registered ten years ago today.

It’s been something else. I am not sure how pro it seems, but as a hobby, it’s provided me with quite a bit of satisfaction.

Photo by Words as Pictures on StockSnap

SEO is search engine optimization, which is how I’ve guided search engines to my blog. According to SEO, authority refers to a site’s importance or weight relative to a search query. When determining the authority of a webpage, modern search engines such as Google consider many factors (or signals).

There’s no denying that there’s fierce competition in the blogosphere for high-ranking placements. However, the “reign of terror” is over. It used to be that you had to outsource most of your content production because you didn’t have time to write it.

Here are some guidelines for what you need to do to get reach at your site.

  1. Create great content

I wrote for a content mill some years ago. It’s terrible. That’s the most money I made, however, solely from writing.

  1. Start with a high-quality domain name

I put two words together, finding environs, added the number 1, and made that my domain name. They are random words.

  1. Use social media platforms wisely

You want to be appropriate, and also well-situated. For example, why build an echo chamber on a site that has pulled dissatisfied users away from Twitter, when you could have remained on Twitter and got remarks from both sides of an issue? That doesn’t make much sense to me.

  1. Build an email list of subscribers

It is critical.

That said, I didn’t take this advice myself. The reason is that I do this for a hobby, not to be taken more seriously than that. I have good intentions–I like to feel well-versed in the topics I think to discuss.

I am hoping that I may find something more by doing this that will interest me.

It could be you! 🙂

  1. Host a giveaway or contest on your blog

This advice, in addition, is common to read.

  1. Interact with other influential bloggers in your niche

If you want a leg up on the competition, offering to write a guest post for a more influential blogger may contribute to your success, if it goes well. The exposure you gain may ultimately serve you.

  1. Provide free resources to visitors such as ebooks, guides, etc. (content upgrades) to encourage them to subscribe for more updates from you.

There was a gold rush for ebooks on Twitter years and years ago. I think a lot of Twitter users are interested in whether the deal to sell Twitter to Elon Musk will be successful. It could be a gigantic success.

Musk could back out, as I think bogus Twitter accounts are an issue to him. I don’t think he will, however, in the end. The story is too big to end on a negative note.

I doubt that Musk has much patience for failure.

  1. What are the steps to creating backlinks?
Photo by Leeroy on StockSnap

a) The first step is to find out what people link to. To get great backlinks, you have to find sites that already have fantastic backlinks and examine their link profiles. Perhaps you’ll notice some patterns or learn how they operate.

b) Finding out who is linking to you is step two. How much traffic is your website getting from social media?

c) The third step is to find out why people are linking.

When you uncover your relevance in the big picture, you have an idea of how you fit in and where to go next with the work which you’re doing. Doesn’t that seem cosmic? Proper SEO and a mailing list are two tips that seem to me to be invaluable.

I generally am satisfied enough that I want to keep doing this. You should be, too. The future is hard to predict.

There is quite a bit of anticipation for Web 3.0 and the metaverse. It may be soon for me to turn additional attention to these matters, but I am already reading about the metaverse, of course. It is exciting.

Can I believe that I registered this blog ten years ago? I wonder if there will be another ten.

Good luck, readers. Of course, you’re welcome to like, subscribe, and comment.

New Wrinkles: ten years older than you were

Sometimes you can’t help but wonder what the bloggers of today go through when they reach a certain point in their lives.   At some point, life as an adult becomes more about taking care of others than actually raising your children (or at least learning to be OK with finally being an adult yourself). This can make family holidays fraught, and expanding on your own brood extraordinarily difficult.

Losing ten years in the wink of an eye would be a dramatic life change. If I were ten years older than I am now, I would be forty-seven years old. If my life hadn’t changed in all that time, I wonder if I would be able to steer my life.

If all of a sudden I were forty-seven, what would I do? Maybe I’d sign up for online dating, filling out my profile with such designations as:

Age: 47

Seeking: a woman

My occupation: cemetery volunteer and social media addict. Facebook would be as much interesting as it is in my thirties!

Interests: Watching the EastEnders serial

Enjoying the wisdom of getting old

Hopes for the future: Keeping aware of changes and developments in the world

And so on.

I’d be aware of the shorter length of time left in my life. I’d want to pay more attention to what’s printed in the Saturday paper, instead of hurrying through it. My astrology chart designation would seem all the more pressing, I think.

Try this and try that–I would try to be more aware that there is only so much time in the day and it goes in the wink of an eye.

Other than looking for love, I’d be all the more set on my vocation. There would be fewer opportunities, I believe, so getting additional education would be all the more remote a possibility.

Upgrading a skill set would be all the more unfathomable as well. But I think I’d be satisfied with what I’ve managed to do so far. I’d be all the more persistent.

Maybe something like that would go on my dating profile!

I don’t think I’d be any keener than I am on the ongoing changes in technology; I’d be all the more typical growing old, putting my faith in the past instead of the future. I know I would write on my profile that I want to stay informed about what’s new, but I think as a guy I’d be saying that in order to demonstrate a certain character of the rube in my personality, seasoned by the years but not necessarily completely astute.

I think I would want to devote some time to reading good literature. I am sure there are many fascinating books, and in my late forties, I would want to delve into more than I have.

I wouldn’t be optimistic that I would learn much more than I have, because time spent in a book can go in the wink of an eye. That being said, there’s an illumination that goes with looking at the pages of important books and fun books, and strange books.

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Live in the moment and be happy there

Coaching Positive Performance

Coach and trainer Carthage Buckley reminded me this year on the Internet that Wayne Dyer wrote in Dyer’s book Your Erroneous Zones that guilt and worry are useless emotions. Carthage writes this in a Coaching Positive Performance post discussing goals. Carthage argues in the post there is no goal worth too much sacrifice.

Even if I’d missed the last ten years of my life, at the age of only forty-seven, I would still find happiness in what remained to be lived.

Of course, at this time, I’m still only 37. If the next ten years disappear somehow, I will try not to be too disappointed. At later stages of life, there are still many joys to experience.

You might know more about those joys than I do! Ten years is a long time, but in human life, it can go all too quickly: in the wink of an eye.

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